Matthew Cohen Email and Phone Number
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Senior marketing executive with strength in global brand development, strategic marketing plan design, and leadership. Demonstrated expertise leading teams to create successful integrated brand platforms and paid/owned/earned media programs across global markets. Successful at positioning both new and established brands by leveraging local market insights and coupling new media strategies with effective, award-winning creative to drive awareness, consideration, response and revenue through traditional and non-traditional channels. Exceptional track record leading B2C and B2B brand and communications strategy from concept through execution, including brand planning, stakeholder and agency management, global creative development and campaign analysis.Areas of Expertise:• Global/Bespoke Brand Platforms and Campaigns• Direct Response and Brandformance• Team Leadership and Org Development• Media Strategy, Planning and Analysis• Multi-Channel Integrated Marketing Strategy• Market Research and Analysis• Creative Development and Optimization• Brand Strategy and Brand Architecture• Agency Management, Selection and Relations• Social Media and Online Content• Cross Functional Stakeholder Management• Budget Management and Brand Operations
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Global Head Of Brand Strategy, Creative, And PartnershipsLhhAustin, Tx, Us
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Global Head Of Brand Strategy, Creative, And PartnershipsLhh Oct 2024 - PresentJacksonville, Florida, UsLHH helps people, teams, and organizations find and prepare for what's next. Our end-to-end HR solutions future-proof organizations and careers all over the world. Through Recruitment Solutions, Learning & Development, Career Transition & Mobility, Advisory, and Insights, we enable transformation.As a global business unit of The Adecco Group, the world's leading talent advisory and solutions company, LHH operates with 8,000 colleagues across 60 countries. We partner with more than 15,000 organizations, including the majority of the Fortune 500, and support nearly half a million candidates each year. -
Vice President, Brand StrategyRpm Living 2024 - 2024Austin, Texas, Us -
Director, Global Brand And AdvertisingIndeed.Com 2014 - 2023Austin, Texas, UsLaunched the company's first-ever global brand efforts and grew Indeed from a relatively unknown and unfamiliar player into the #1 site for job search and hiring worldwide. Led a team of marketers working cross-functionally and expanded the brand and advertising program from a single market test in 2013 to fully integrated marketing and media programs in more than 10 countries across North America, EMEA and APAC targeting job seeker and employer audiences. -
Senior Director, Global Brand MarketingVrbo, An Expedia Group Company (Formerly Homeaway) 2009 - 2013Led brand marketing strategy and communication efforts for HomeAway’s global portfolio of brands, and developed the company’s first broad-reach marketing efforts that tripled brand awareness and doubled category awareness. Created new brand architecture, positioning and communication plans that established HomeAway (now Vrbo) as a leader in the emerging vacation rental category, leading to the company's successful IPO 2011 and its acquisition by Expedia Group in 2015 for $3.9 billion.
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Director, Brand CommunicationsRoyal Caribbean International 2002 - Dec 2008Miami, Florida, UsLed B2C and B2B marketing communications strategy, creative development and media for North America. Guided evolution of the brand’s core positioning and brand advertising which ultimately redefined perceptions of the entire cruise category. This work resulted in a 48% increase in brand awareness, more than doubled brand preference, and garnered 3 prestigious Effie awards. -
Marketing Communications ManagerRoyal Caribbean International 2000 - 2002Miami, Florida, UsDirected the strategic and creative development of all marketing collateral initiatives, travel industry marketing programs, and consumer newspaper advertising for Royal Caribbean. Includes management of national co-op advertising program, primary research in the development of marketing initiatives, and all related photography and video development.
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Marketing Collateral ManagerRoyal Caribbean International 1999 - 2000Miami, Florida, UsDeveloped strategic direction, creative, and managed the production of marketing collateral for the Royal Caribbean International brand within an Information Architecture framework (brochures, travel agent guides, promotional/trade materials, point-of-purchase).
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Account Executive, Marketing ServicesRoyal Caribbean International 1997 - 1999Miami, Florida, UsDeveloped strategic direction, creative, and managed the production of marketing collateral for the Royal Caribbean International brand within an Information Architecture framework (brochures, travel agent guides, promotional/trade materials, point-of-purchase).
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Account SupervisorDdb Miami/Hms Partners 1995 - 1997Co-managed agency’s largest account with annual billings of over $60 million. Supervised production of television commercials, videos, national consumer and trade magazine advertising, national newspaper advertising and collateral (brochures, on-board materials, direct mail pieces and point-of-purchase).
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Account Executive (1994-1995); Media Planner/Buyer (1992-1994)Mcfarland & Drier Advertising 1992 - 1995As Media Planner and Buyer, was responsible for strategically planning and buying media for various agency accounts including Carnival Cruise Lines, Ryder, South Florida Ford Dealers, Bertram Yachts, and Radisson Aruba Caribbean Resort & Casino. As Account Executive, was part of account service team for various agency accounts including South Florida Ford Dealers, Ryder, and President Marine.
Matthew Cohen Education Details
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Tulane University - A.B. Freeman School Of BusinessMarketing
Frequently Asked Questions about Matthew Cohen
What company does Matthew Cohen work for?
Matthew Cohen works for Lhh
What is Matthew Cohen's role at the current company?
Matthew Cohen's current role is Global Head of Brand Strategy, Creative, and Partnerships.
What is Matthew Cohen's email address?
Matthew Cohen's email address is mc****@****ail.com
What is Matthew Cohen's direct phone number?
Matthew Cohen's direct phone number is (646) 459*****
What schools did Matthew Cohen attend?
Matthew Cohen attended Tulane University - A.b. Freeman School Of Business.
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