Matthew Cohen Email & Phone Number

Austin, Tx, Us

Jacksonville, Florida, Us

LHH helps people, teams, and organizations find and prepare for what's next. Our end-to-end HR solutions future-proof organizations and careers all over the world. Through Recruitment Solutions, Learning & Development, Career Transition & Mobility, Advisory, and Insights, we enable transformation.As a global business unit of The Adecco Group, the world's leading talent advisory and solutions company, LHH operates with 8,000 colleagues across 60 countries. We partner with more than 15,000 organizations, including the majority of the Fortune 500, and support nearly half a million candidates each year.

Austin, Texas, Us

Austin, Texas, Us

Launched the company's first-ever global brand efforts and grew Indeed from a relatively unknown and unfamiliar player into the #1 site for job search and hiring worldwide. Led a team of marketers working cross-functionally and expanded the brand and advertising program from a single market test in 2013 to fully integrated marketing and media programs in more than 10 countries across North America, EMEA and APAC targeting job seeker and employer audiences.

Led brand marketing strategy and communication efforts for HomeAway’s global portfolio of brands, and developed the company’s first broad-reach marketing efforts that tripled brand awareness and doubled category awareness. Created new brand architecture, positioning and communication plans that established HomeAway (now Vrbo) as a leader in the emerging vacation rental category, leading to the company's successful IPO 2011 and its acquisition by Expedia Group in 2015 for $3.9 billion.

Miami, Florida, Us

Led B2C and B2B marketing communications strategy, creative development and media for North America. Guided evolution of the brand’s core positioning and brand advertising which ultimately redefined perceptions of the entire cruise category. This work resulted in a 48% increase in brand awareness, more than doubled brand preference, and garnered 3 prestigious Effie awards.

Miami, Florida, Us

Directed the strategic and creative development of all marketing collateral initiatives, travel industry marketing programs, and consumer newspaper advertising for Royal Caribbean. Includes management of national co-op advertising program, primary research in the development of marketing initiatives, and all related photography and video development.

Miami, Florida, Us

Developed strategic direction, creative, and managed the production of marketing collateral for the Royal Caribbean International brand within an Information Architecture framework (brochures, travel agent guides, promotional/trade materials, point-of-purchase).

Miami, Florida, Us

Developed strategic direction, creative, and managed the production of marketing collateral for the Royal Caribbean International brand within an Information Architecture framework (brochures, travel agent guides, promotional/trade materials, point-of-purchase).

Co-managed agency’s largest account with annual billings of over $60 million. Supervised production of television commercials, videos, national consumer and trade magazine advertising, national newspaper advertising and collateral (brochures, on-board materials, direct mail pieces and point-of-purchase).

As Media Planner and Buyer, was responsible for strategically planning and buying media for various agency accounts including Carnival Cruise Lines, Ryder, South Florida Ford Dealers, Bertram Yachts, and Radisson Aruba Caribbean Resort & Casino. As Account Executive, was part of account service team for various agency accounts including South Florida Ford Dealers, Ryder, and President Marine.