Michael Constantine Email & Phone Number

Amsterdam, North Holland, Nl

Head of marketing for ING in the Americas, covering North America and LatAm. Responsible for leading marketing and communications activities in the Americas, and since 2020 also part of the three person team leading global marketing and advertising for the Wholesale Bank.Led the global Wholesale Banking rebrand in 2019/2020. The project implemented a new brand identity in 2019, while also overhauling marketing and advertising strategy at ING to bring together different global stakeholders including sector, product and regional heads in a combined approach for the first time. This was followed by new advertising campaigns in 2020 and 2021. The campaign won the Digiday 2021 best B2B campaign award.Implemented a KPI-based approach to marketing in the Americas to better connect marketing efforts to business performance. Rolled out and implemented a number of marketing tech platforms to help better deliver internal and external messaging, including platforms such as Salesforce, Microsoft Teams, Yammer, as well as ABM advertising, internal and external email platforms.

London, Gb

Promoted through positions of increasing scope and responsibility, advancing from Designer to Senior Designer to Marketing Manager/Art Director, and finally to assuming role as Director of Marketing & Creative Strategy.Grew the UK marketing business from a one-person operation after the financial crisis in 2008, before moving to the New York office in 2013. Expanded the Cognito marketing capabilities through the introduction of a number of new marketing services offered, such as introducing print and digital advertising (buy and creative), SEO, SEM, and Google Ads, in response to growing client demand and the shifting marketing landscape.Increased US marketing revenue through new business sales and up-selling existing PR clients for accounts including J.P. Morgan Chase, Bloomberg, Deutsche Bank, Intel, Orange, DBS, Oracle and Reuters.Helped lead content, event support, development of sales materials and advertising for American Express, as well as created ongoing video series for EY, a content campaign, website launch and paid amplification for BNY Mellon and led the branding refresh for Northern Trust, including development of new brand identity and related collateral, sales decks, sales materials and event materials. Participated in the development and execution of campaigns that won Gold and Silver FCS marketing awards. Served as an FCS judge in 2014 and 2015.