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Released due to a workforce reduction at Integrate on 1/4/23, joining so many other who have been laid off in tech and other industries.Managed a territory of B2B SaaS-based clients with annual revenues of $300M and higher. Focused on demand generation, ABM, and digital display solutions delivering tailored and targeted strategies that maximized results and ROI.

I drove revenue growth through new business development and upselling current accounts within SaaS-based companies within the Supply Chain & Logistics industry. Additionally, I pioneered uncharted territories by creating innovative trade show and lead generation solutions.⇨Surpassed 7-month goal of $350K by 15%, generating $405K in revenue from current clients and prospects.

Joined the team to Drive revenue for new regional events, only to encounter an unforeseen challenge as COVID-19 Pandemic forced cancellation of these initiatives.

I grew a territory from $350K to $1.2M in just 3 years by driving new business development and increasing spending within current accounts. I achieved this by selling lead generation, content creation, in-person events, and cross-channel marketing solutions to SaaS-based companies in the Aerospace and Aviation industry. Additionally, I collaborated with internal teams to expand the product portfolio, creating new solutions that resulted in a significant increase in revenue.⇨ Surpassed annual quotas by over 23%, increasing territory from $350K to $1.2M in 3 years. ⇨ $175K of additional revenue by creating digital marketing and demand generation solutions. ⇨ Served as a trusted advisor and subject matter expert providing guidance and direction to C-Level, Marketing, and Sales teams on best practices for their digital marketing and demand generation campaigns.

Specialized in selling high-impact lead generation, in-person events, and multi-channel digital advertising campaigns to SaaS-based companies within Healthcare IT.⇨ Surpassed annual quota by over 31% from $400K to $525K with average transaction size ranging from $20K to $30K.

Increased a $700K territory to $1.3M through new business development and expanding spending with current accounts. Consistently surpassing sales targets, successfully selling strategic lead generation and multi-channel digital advertising solutions to SaaS-based companies in Healthcare IT, Finance, and Payer industries.⇨ Surpassed annual quotas by 20%⇨ Grew territory revenue 85% from $700K to $1.3M in three years. ⇨ Introduced several new demand-generation solutions.

Built multiple websites through WordPress and managed SEO optimization for all pages based on Google Analytics. Created a GTM plan with extensive marketing messaging with detailed KPIs. Implemented a customized consultative sales training program.

Utilized consultative sales techniques to successfully sell digital and print advertising solutions to Pharmaceutical Manufacturing, Supply Chain, Consumer Goods Packaging, and Food Processing companies both domestically and internationally. Implemented creative prospecting and grassroots marketing strategies to penetrate new technology vertical markets and drive new business development.Revamped sales training program and curriculum for new hires, teaching a consultative approach to effectively sell and market online advertising. Conducted market analysis to identify and define new territories for business development. Created innovative online and print products for trainees to successfully sell advertising solutions to diverse industries including IT Retail, IT Govt., Pharmaceutical, Bioresearch, Supply Chain, Food, Chemical, Photonics, and RF/Microwave.⇨ Surpassed annual and quarter quotas by 30%, increasing sales from $441K to $870K in two years. ⇨ Created six print and online products to sell driving new revenue streams. ⇨ Slashed sales training time by 17%. ⇨ Increased sales from $1.7M to $3.8M over 4 ½ years, that exceeded annual goals by 20%. ⇨ Established a 91% renewal rate with 130 customers.