As a senior Marketing & PR professional, I bring over 20 years of leadership experience and a proven track record in developing and executing successful Marketing and PR strategies that drive brand growth and deliver results. Throughout my career, I have been dedicated to coaching, leading, inspiring, and empowering my team to become exceptional strategists and collaborators.My expertise in Marketing Communications and Online Marketing has been crucial in managing budgets, setting team goals, and steering projects to successful completion.My time in professional handball taught me that discipline, hard work, consistency, resilience, and a shared vision are crucial to achieving greatness. I now seek the same collaborative culture in my professional endeavors—one that promotes teamwork, challenges individuals to reach their full potential, and demands focus and persistence.
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Marketing ExpertKing IctCroatia -
Head Of Marketing & PrOmega Software Apr 2019 - PresentZagrebResponsibilities:• Develop and implement effective marketing and PR strategies.• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.• Set, monitor, and report on team goals.Achievements:• Developed and executed marketing strategies that boosted brand visibility by 30%.• Successfully led and motivated the marketing and PR team.• Coordinated impactful social media campaigns, events, and media appearances.• Built and… Show more Responsibilities:• Develop and implement effective marketing and PR strategies.• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.• Set, monitor, and report on team goals.Achievements:• Developed and executed marketing strategies that boosted brand visibility by 30%.• Successfully led and motivated the marketing and PR team.• Coordinated impactful social media campaigns, events, and media appearances.• Built and maintained strong relationships with the media and key stakeholders.• Organized and executed successful media events and conferences.• Significantly enhanced brand visibility through targeted marketing and PR campaigns. Show less -
Marketing ManagerRwe Apr 2015 - Mar 2019ZagrebDeveloped and implemented tailored marketing strategies and plans for RWE Hrvatska and RWE Ljubljana. Held full responsibility for advertising (traditional and new media), media planning and buying, agency relations (creative, media, PR), direct marketing, and sponsorships. Coordinated planning and execution processes with headquarters in Essen to ensure consistency, cost efficiency, and strategic alignment. -
Head Of Marketing & PrRwe Energija D.O.O. Sep 2014 - Apr 2015Zagreb• Responsible for creating, implementing and measuring the success of: all organization, marketing, communications and public relations activities and materials including publications and media relations -
Marketing & Pr SpecialistRwe Energija D.O.O. Mar 2014 - Sep 2014ZagrebBrand management- responsibility for observation CD/CI rules across the communication (external and internal)Sales support - responsibility for compliance with the positioning and marketing strategy across all PR and sales´ materials
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Member Of The Work Group For The Construction Of New Passenger Terminal Of Zagreb AirportInternational Zagreb Airport Jsc. Jul 2012 - Jul 2013Collaborate with a team to coordinate activities between the Government and Private Investors.Oversee communication, organizational tasks, negotiations, and mediation among various stakeholders, including subcontractors, shareholders, and lenders, to align their interests effectively. -
Member Of The Supervisory Board Of Bina - Istra Ltd.Bina-Istra Group Apr 2011 - Jun 2012Provide oversight, guidance, and advisement to the Management Board on achieving the company's objectives, shaping strategic direction, identifying and managing business activity risks, ensuring accurate financial reporting, and addressing relevant corporate social responsibility matters. -
Head Of The Head Office And SpokesmanHrvatske Autoceste D.O.O. / Croatian Motorways Ltd Aug 2011 - Apr 2012Širolina 4, 10 000 Zagreb• Coordination of all Head Office activities• Business communications• Organizing protocols and events• Setting the goals of marketing and PR campaigns -
Head Of The Head OfficeHrvatske Autoceste D.O.O. / Croatian Motorways Ltd Dec 2010 - Sep 2011• Preparing and organising meetings of the Management Board, Supervisory Board and the General Assembly• Coordination of the implementation of decisions, conclusions and borrowings of Croatian Parliament, the Ministry of the Sea, Transport and Infrastructure and state directorates • Submitting proposals, requests and initiating the procedures with the state directorates and other governmental bodies• Coordination of company's activities in professional and industrial associations -
Marketing And Pr CoordinatorHrvatske Autoceste D.O.O. / Croatian Motorways Ltd Nov 2002 - Dec 2010Developing marketing plans proposals• Planning and coordination of the market research proposals • Developing proposals for promotional activities for prepaid products• Participating in redesign of the existing prepaid products and designing new ones• Organising and monitoring of media coverage: press clipping, audio and video clipping, monitoring PR announcements and analyses of unpaid announcements• Communication with the organizers of humanitarian aids, actions and… Show more Developing marketing plans proposals• Planning and coordination of the market research proposals • Developing proposals for promotional activities for prepaid products• Participating in redesign of the existing prepaid products and designing new ones• Organising and monitoring of media coverage: press clipping, audio and video clipping, monitoring PR announcements and analyses of unpaid announcements• Communication with the organizers of humanitarian aids, actions and sponsorships Show less
Mladen Čorda Skills
Mladen Čorda Education Details
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Marketing Communications -
Ekonomski Fakultet U Dubrovniku/ Faculty Of Economics And BusinessForeign Trade -
Digital Marketing Academy By Red BrickDigital Marketing -
Lspr - London School Of Public RelationsPublic Relations, Advertising, And Applied Communication
Frequently Asked Questions about Mladen Čorda
What company does Mladen Čorda work for?
Mladen Čorda works for King Ict
What is Mladen Čorda's role at the current company?
Mladen Čorda's current role is Marketing Expert.
What schools did Mladen Čorda attend?
Mladen Čorda attended Faculty Of Economics & Business Zagreb, Ekonomski Fakultet U Dubrovniku/ Faculty Of Economics And Business, Digital Marketing Academy By Red Brick, Lspr - London School Of Public Relations.
What skills is Mladen Čorda known for?
Mladen Čorda has skills like Public Relations, Marketing Communications, Event Management, Marketing, Market Research, Strategy, Corporate Communications, Media Relations, Negotiation, Management, Marketing Management, Business Planning.
Who are Mladen Čorda's colleagues?
Mladen Čorda's colleagues are Andrija Kozlek, Antonio Novak, Neven Crnošija, Jasna Bošnjak, Nikolina Čolić, Mario Sušac, Duško Savanović.
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