Matt Cordish Email & Phone Number

Arcadia, California, United States

- Researched, developed, designed, and launched MUSE Virtual School, a WASC accredited K-12 virtual academy serving students throughout the United States. - Created and implemented full Marketing and Admissions budgets.- Selected and implemented new admissions recruitment system (Ravenna), new family tuition billing system (TADS), new student information system (Educate), and new virtual learning management system (Canvas).- Guided MUSE Virtual School through WASC accreditation process. - Conducted MUSE Global School - Calabasas and MUSE Virtual School presentations to prospective investors.- Manage the research, develop, implementation and maintenance of the MUSE student management system from the prospective family to matriculated student while ensuring brand compliance of materials at all levels. - Communicate, encourage and guide prospective students and families through the complete application and intake preparation process. - Cross departmental collaboration with School Administration and Student Services to support families in determining Financial Aid for applicants based on student needs.- Disseminate new student contracts while effectively working with current families for future student retention.- Develop comprehensive digital marketing plans to attract and enroll new families to MUSE Virtual School and MUSE Global School - Calabasas.- Effectively create and manage the production of MUSE’s print collateral and digital media strategy, inclusive of content creation for Social Media platforms, the MUSE Global School - Calabasas and the MUSE Virtual School website, and Google Ads+Adwords.

- Developed and directed all new marketing campaigns via print, radio and digital platforms to ensure maximum outreach, brand identity and consistency in messaging. - Successfully implemented and managed MUSE’s digital fundraising software, eTapestry, along with the coordination of grass roots fundraising with families and organizations – exceeded goal of $450K.- Developed a comprehensive digital marketing plan to attract new families to inquire about MUSE.- Provided ongoing outreach to local media regarding MUSE’s innovative approach to education, signature events and programs.- Managed the school’s content creation on Social Media Platforms inclusive of Facebook, Twitter, Instagram and YouTube.- Provide strategic and fiscal oversight of MUSE’s Signature Events including Under the Stars Gala, Lavender Faire, MUSETalks, Donor Cultivation Events, and Admissions Open House.

Peninsula, Oh

- Managed all media relations ensuring maximum visibility for the Cuyahoga Valley Scenic Railroad.- Rebranded and rebuilt web page and social media accounts to increase online visits and engagement.- Developed target marketing database for communication outreach and introduced digital market research by collecting data on constituent base for campaigns.- Co-produced promotional videos for Cuyahoga Valley Scenic Railroad’s special event excursions- Created, produced and distributed all organization communications materials including newsletters, public education materials, and annual reports.

Cleveland/Akron, Ohio Area

- Developed a comprehensive recruitment strategy in order to identify, fulfill and attend special event opportunities to promote participation and global awareness of the Gay Games. - Increased participant registration by 45% through successful marketing campaigns along with the creation and management of Gay Games’ Facebook, Twitter and Instagram accounts. - Created ad-hoc reporting for the analysis and review of global registered athletes while managing the master database for organizational communication.- Created Gay Games promotional materials and communication ensuring accuracy and adherence to Federation of Gay Games’ style and branding while meeting targeted financials and operating budgets.- Served as the liaison for staff communication by drafting, creating and distributing content in e-newsletters, website copy updates, participant profiles and news releases.- Oversaw the management of the Gay Games’ editorial calendar while communicating and following up with PR media inquiries. - Selected to be a voice and face of the 2014 Gay Games for TV, radio, print interviews and spoke at numerous functions to heighten awareness of Gay Games.- Co-produced the first Gay Games informational video and commercial.- Identified, recruited and worked with prominent community members, both professional and Olympic athletes as well as celebrities for the Gay Games Leadership Council and Community Partners program.

Cleveland/Akron, Ohio Area

Cleveland, Oh

Cleveland/Akron, Ohio Area