* LAUNCH & SUSTAIN: Integral member of the team that led global PR to launch the most successful show in Prime Video history* WINNER - Won Promax Award for Best Publicity Campaign. Won Television Publicity Executive Committee (TPEC) Award for Outstanding Campaign for a New Drama. Finalist for Promax Best Publicity Stunt* CAMPAIGN MANAGEMENT - Managed cross channel communications campaign in partnership with internal communications, publicity, marketing, social media, partnerships, synergy and other storytelling teams* WRITING - Oversaw the creation of written materials* AUDIO-VISUAL PRODUCTION - Created and produced campaign and sizzle reels

* LEADERSHIP - Studio marketing lead and network liaison for all Warner Bros. Animation-produced shows: Producers Guild Award nominees "Animaniacs" (Hulu) and "Looney Tunes Cartoons" (HBO Max), as well as DC Universe's "Harley Quinn," Netflix' "Green Eggs and Ham" and Cartoon Network's "DC Super Hero Girls."* STRATEGY - Created show bibles (positioning character breakdowns, locations, storylines, themes) for partner networks. Built studio pitch decks for "Looney Tunes Cartoons," "Harley Quinn" and "Jellystone"* CREATIVE DIRECTOR - (Print) Created launch and seasonal key art for "Harley Quinn," "Looney Tunes Cartoons" and "DC Super Hero Girls" (Video) Created 20+ pieces of omnichannel content for launch/sustain of "DC Super Hero Girls," WBA sizzle reels and more* DC KIDS FANDOME - Creative-produced 35+ pieces of short-form content (including how-to-draw videos, sing-alongs, LEGO-building, how-to-craft, etc.) for the Kids "universe" in the first-of-its-kind DC global online virtual event* TALENT RELATIONS / PRODUCTION MARKETING - Established collaborative relationships with creative execs, showrunners and above-the-line talent for all shows* EVENTS / REPUTATIONAL MARKETING - Co-conceived and produced Annual Bugs Ball (aka "Night Before the Annie Awards" party), produced panels for "Looney Tunes Cartoons," "S.C.O.O.B." and "Teen Titans Go! to the Movies" at the Annecy International Film Festival* CONSUMER PRODUCTS - Developed overall franchise plan for "Batwheels" as member of cross-divisional team

Focus Features* CAMPAIGN MESSAGING, STRATEGY, EXECUTION - Member of the executive team that created and implemented 360-degree national and regional launch campaigns for all films* TENTPOLE ACTIVATIONS - Conceived and executed clutter-busting initiatives including a national VR tour (INSIDIOUS CHAPTER 3), McDonald's partnership/school mural program (RACE), transmedia influencer teaser campaign (SELF/LESS) and San Diego Comic-Con street team takeover (SINISTER 2)* MULTICULTURAL - In addition to General Market campaigns, led Latinx, African-American, LGBTQ, Faith and College efforts* MEDIA EVENTS - Oversaw production, execution and logistics for press junkets, set visits, PA Tours, satellite tours, film festivals and promotional activations* TALENT RELATIONS - Established positive relationships with producers, executives and talent* AGENCY AND BUDGET MANAGEMENT - Managed publicity, promotional, multicultural and event agencies and managed the overall budget for the Field Publicity & Promotions department

Clients included* DISNEY/MARVEL (THE BLACK PANTHER) - Provided support to the launch campaign's African American-targeted publicity, promotions and grassroots initiatives* OPEN ROAD FILMS (MARSHALL) - Established "Thurgood Marshall Day" in 20 top African-American markets* WONDERY PODCAST NETWORK - Developed marketing strategy brief for the launch of a new podcast* WOLFGANG PUCK BISTRO/EXPRESS - Served as Director of Marketing for two years* THE WONDER OF READING - Conducted organizational SWOT analysis and created reinvented annual report* PASADENA UNIFIED SCHOOL DISTRICT - Produced and directed short-film "I Am Special Education" to support efforts of the PUSD Special Education Department

Clients included:* TV LAND - Generated partnerships and integrations for the launches of "Younger," "Jennifer Falls," and the Season 3 of "The Soul Man"* CRACKLE - Secured partnerships and integrations for the launch of original series "Sequestered" and"Chosen"* AYSO (American Youth Soccer Organization) - Managed AYSO's 50th Anniversary PR campaign

* STRATEGY, EXECUTION – Created 2012 and 2013 marketing promotional calendar, incorporating lifestyle, menu-driven and local store marketing programs * PROGRAM DEVELOPMENT – Implemented the rollout of new online ordering system, loyalty program, new email marketing/CRM system and gift card retail partnership* CREATIVE DEVELOPMENT – Initiated the creation of all collateral, including email, in-store displays, print, video and a new website* AGENCY MANAGEMENT – Oversaw and coordinated the activities of marketing vendors including publicity agency, website agency, social media agency, printing company and email marketing agency.* BUDGET MANAGEMENT – Managed the corporate and franchisee promotional marketing fund

STRATEGY/EXECUTION - Established ROCKY BALBOA as a tentpole release through an integrated marketing campaign targeting entertainment, sports and faith-based publicity, events, partnerships and promotionsAGENCY MANAGEMENT - Oversaw network of 20 publicity and promotional agenciesBUDGET RESPONSIBILITY - Managed budgets for the Publicity and Promotions departments

* STRATEGY, POSITIONING, CAMPAIGN DEVELOPMENT - Helped conceive national launch campaign strategy and then translated them into aggressive regional and local action plans: publicity, promotions, partnerships, events and grassroots* PUBLICITY/MEDIA EVENTS - Oversaw production, execution and logistics for press junkets, set visits, PA tours and satellite tours* CAMPAIGN EXECUTION - Executed brand partnerships, promotions, grassroots marketing integrations with internal teams, studio agencies and 3rd parties* DISTRIBUTION/EXHIBITION - Partnered with DreamWorks and Paramount In-Theatre Marketing teams to set and implement run-of-engagement and point-of-sale promotions with exhibitors* LICENSING / CONSUMER PRODUCTS - Created value-added opportunities for Licensing/Consumer Products partners