Melissa Coscarelli Email & Phone Number

New York, NY, US

New York, New York, United States

• Oversee visuals and narratives for 15+ brands ensuring consistent brand DNA across all channels: social, e-commerce, email, print and retail stores
• Lead on all photo shoots for editorial and e-commerce photography, on location, in studio, on-model, off-model and flats from on-set execution to post-production
• Pull image concepts and create inspiration decks to share with photographers, videographers and licensing partners for all editorial campaigns, e-commerce photography and social media photo shoots.
• Design POS sign kits, product infographic images, videos, print ads, emails, online ads, and social media creatives for various retailers including; Amazon, BJ’s, Costco, Walmart and Sam’s Club

• Experience in fashion and luxury retail, supporting brands such as: Aimee Kestenberg, American Leather Co., BCBG Girls, Chaps, Claire’s, Coach, DKNY, Eddie Bauer, Eddie Bauer Kids, Icing, Lee Jeans Boys, Oakley, Sken.
• Manage all aspects of creative department; assigning projects, managing vendor relationships, hiring, training, developing team members and providing feedback from executive teams
• Work strategically with cross functional partners; Marketing, Merchandising and Design, ideating, executing and evolving the customer experience
• Provide hands on creative support for all marketing, ecommerce, digital, print, packaging, photo and video art direction needs
• Oversee creative direction to ensure the delivery of all brand-focused designs and products are met across all touch-points; store, website, emails, social, print, packaging and photography
• Bring big ideas to life and create partnerships based on the mutual goal of producing excellent work

• Established a consistent brand identity and voice across all marketing channels
• Partnered with cross-functional teams from concept to execution to bring engaging creative ideas and strategies to life
• Saved time and money by reducing the number of site assets and standardized the email template
• Minimized the number of site updates needed by incorporating best in class industry standards
• Decreased the load time for the website by producing more optimized creatives and implementing HTML

• Assisted with the transition of aéropostale.com to Demandware
• Designed creative assets for email, social media and internal business partners
• Worked with art director and senior designers to ensure a high level of design standards and brand consistency were achieved effectively through creative solutions
• Drove the brand identity forward while maintaining design standards and guidelines
• Directly worked with web developers and UX managers to deliver optimized web-ready creative for a more responsive mobile friendly site

Greater New York City Area

• To maximize the efficiency of internal company communication and on-boarding, redesigned and built the company's intranet into a more modern, user friendly experience
• Fabricated new and creative ways to execute product packaging for retail, wholesale and licensing partners
• Strengthened the visual messaging on point-of-sale and packaging initiatives by refreshing the art direction for on-figure photography
• Implemented a new creative brief, job jackets and a simpler workflow allowing the creative team to work more efficiently.
• Resolved design issues and enhanced the quality of deliverables

• Relaunched Ashley Stewart as a more fashion forward brand.
• Redefined the look and feel across all touch points of the business.
• Created a more cohesive brand strategy that helped tell a story and connect the brand with the customer
• Delivered successful omni channel creatives by providing direction to the design team
• Implemented cost saving initiatives by bringing the email deployment and site management in house

• Increased online traffic by designing emails, site assets, landing pages and affiliate banners
• Advanced the online business by bringing the newest trends and technology to the eCommerce team
• Built brand guidelines to ensure that all online and in-store strategies were cohesive and well executed
• Adapted business strategies into creative solutions by collaborating with all cross-functional teams
• Conveyed new ideas and strategic planning initiatives to the team

• Gave value and importance to the main feature by visually telling the story on the front cover
• Added visual consistency to the publications by standardizing the look of all charts and graphs
• Designed LCGC’s monthly digital publication and e-newsletters
• Worked with creative resources, production teams and managed outside vendors

• Built and evolved the Rubber Stamper brand, leveraging the existing brand objectives and positioning
• Established best practices and processes for day-to-day operations for the Creative team
• Prioritized and scheduled project tasks to meet deadlines
• Collaborated with key all cross-functional partners including Editor-in-Chief, marketing and sales to understand strategic priorities and ensure that they were effectively translated into compelling creative designs

• Designed and managed the flow of all editorial pages of magazine.
• Brainstormed with Creative Director and Editor-in-Chief on all creative concepts and editorial design.
• Retail Traffic magazine; worked with Marketing Communications Director and Publisher on creating advertising supplements for Simon Business Network and Jones Lang LaSalle in conjunction with monthly publication.
• Trusts & Estates magazine; worked with Sales and Marketing departments putting together annual charitable supplement.

• Designed front-of-book for a semi-monthly magazine.
• Conceptualized with the creative team on ideas and imagery for all feature stories and covers.