Mariana Costa Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Leading a digital transformation by applying expertise in online media to transition from a traditional out-of-home advertising environment to an advanced Ad-tech platform.Defining go-to-market strategies by tactically aligning business vision and maximizing resources.Structuring the roadmap and prioritizing initiatives from the ground up.Implementing brainstorming sessions and innovation initiatives to enhance platform performance and drive new solutions.Managing and developing a high-performance team.

São Paulo, Brasil

Digital product development.Managing e-commerce channel strategy to improve conversion through CRO, Analytics, and SEO.Media planning coordination to e-comm funil conversion Negotiating scope and priorities with stakeholders.Prioritizing user stories using frameworks and acquisition KPIs.Translating business challenges into the e-commerce channel.Agile team management in Latin America.Results: Achieved a minimum 5% increase in conversion within the implemented countries' sales funnel.

São Paulo E Região, Brasil

Channel planning and approval.Managing the media department and metrics providers within the agency.Global vision of the Pay TV, content, and entertainment business.Implementing a performance optimization project for a new offline media buying model.Media Results: Achieved a budget optimization of more than six times with the new media buying model.Leadership on projects as the brand owner.Management of the acquisition-focused communication strategy.Coordinating the production of brand and retail campaigns.Managing suppliers including casting (Gisele Bundchen and Fabio Porchat), communication agency, and metrics consulting.Controlling and reporting the budget for all offline communication.People management.Brand Results: Maintained top-of-mind brand recognition for the ninth consecutive year.

São Paulo E Região, Brasil

Associate consultant in projects for clients such as Caixa Seguradora.Responsible for all brand planning: management of communication channels, elaboration and support of the marketing and brand plan.

São Paulo

Media planning with strategic analysis for clients as TIM, L’Oreal, Coca Cola, and others.Negotiating research purchases, authorizations, and payments control.People management.Results: Successfully optimized research negotiations in collaboration with the regional IPG team.

Conducting investments and audiences' analysis reports.Evaluating sponsorship projects.Conducting market studies for brand/product launch and repositioning.Developing media buying optimization tools.Results: Achieved a gain of more than 20% in GRP using the proposed optimization tools.

São Paulo Area, Brazil

São Paulo, Brasil

Daily monitoring of activities related to media planning.Execution and planning of campaigns for clients such as Banco Itaú, Vivo, BM&F Bovespa, Redecard, Construtora PDG, Azul, Giraffa's, and Senac.Developed skills: Online media planning and negotiation, online metrics and KPIs.

Daily monitoring of activities related to the research area.Client handling for companies such as Reckitt Benckiser, Nova Schin, PSA Peugeot/Citroen, LVMH, and Hershey's.Developed skills: Media research tools, analytical attention to detail, Excel.

Master Of Business Administration (Mba), Ciências Comportamentais, Economia Comportamental

Especialização, Project Management

Especialização, Neurociências Aplicadas Ao Consumo

Fatea, Comunicação Social Com Habilitação Em Publicidade E Propaganda

Mackenzie, Publicidade E Propaganda Com Habilitação Em Criação