Mathias Cothenet Email & Phone Number

Nantes, Fr

Nantes, Pays De La Loire, France

Every rider will tell you this : to find THE perfect spot, the most reliable information always comes from your local friends or surf professionals.So I imagined Hopupu with this in mind, being deeply convinced that nothing (nothing) will ever replace a local rider's sharp eye to give you the right information for your next session.Here was the second absolute certainty: as a passionate surfing amateur, I am sadly at the very front line to measure the consequences of Ocean’s… Show more Every rider will tell you this : to find THE perfect spot, the most reliable information always comes from your local friends or surf professionals.So I imagined Hopupu with this in mind, being deeply convinced that nothing (nothing) will ever replace a local rider's sharp eye to give you the right information for your next session.Here was the second absolute certainty: as a passionate surfing amateur, I am sadly at the very front line to measure the consequences of Ocean’s pollution. There had to be a free and more efficient solution to share the messages of those who make things change for the planet. Show less

Nantes, Pays De La Loire, France

PlayaInbound is here to guide companies in the implementation of efficient digital strategies. These strategies are all : - Based on the Inbound methodologies (Marketing / Sales / Services)- Built for a complete alignment (Marketing / Sales / Services)- Adapted to the specificities and realities of the market- Adjusted to the needs of the teamsOn this free site, the Inbound methodology fundamentals are illustrated with infographics and accompanied by concrete… Show more PlayaInbound is here to guide companies in the implementation of efficient digital strategies. These strategies are all : - Based on the Inbound methodologies (Marketing / Sales / Services)- Built for a complete alignment (Marketing / Sales / Services)- Adapted to the specificities and realities of the market- Adjusted to the needs of the teamsOn this free site, the Inbound methodology fundamentals are illustrated with infographics and accompanied by concrete examples. 1] The Inbound Marketing Strategy :Is based on the three key concepts of the methodology: Personas / buyer's journey / definition of the Qualified Lead (or "Marketing Qualified Lead"). Inbound Marketing campaigns cover in most cases :- Traffic generation (content creation strategies, SEO, topic clustering, social networks)- Lead acquisition (implementation of transactional offers, optimisation of conversion points and forms, customisation of landing pages, alignment of offers with the different stages of the buyer's journey)- Lead qualification (segmentation and identification of leads, implementation of emailing campaigns, lead nurturing, automation) - Marketing and sales alignment- Performance reporting and analytics2] The Inbound Sales strategy :In order to optimize sales processes and save time, it is crucial to understand the dynamics of the Inbound Sales methodology and dedicated tools: - Using the Hubspot CRM and its various tools/features- Communication and alignment between sales people and marketers- Definition of the SLA (Service Level Agreement) and MQL (Marketing Qualified Lead)- Strategies for identifying, organizing and prioritizing high-potential prospects. - Optimization of the sales cycle and redesign of the pipeline- Business Reporting Show less

Nantes, Pays De La Loire, France

Thanks to a perfect understanding of the Inbound methodology and its tools, I managed the implementation of FittingBox’s digital marketing strategies essential to the company's growth. During almost 2 years, I supported the marketing team and was in charge of training the SMB/Key Accounts sales and customer success teams (adoption and alignment of the digital processes, tools and best practices).Online booking target achievements:2019: 116%2020: 148%My main missions… Show more Thanks to a perfect understanding of the Inbound methodology and its tools, I managed the implementation of FittingBox’s digital marketing strategies essential to the company's growth. During almost 2 years, I supported the marketing team and was in charge of training the SMB/Key Accounts sales and customer success teams (adoption and alignment of the digital processes, tools and best practices).Online booking target achievements:2019: 116%2020: 148%My main missions were:- Management and training of employees (trainees, work-study students)- Launch of tailor-made digital campaigns- Development of new acquisition and qualification strategies- Coordination of external service providers (journalists / agencies)- Implementation of internal processes in order to structure the management of digital campaigns.- Launch and follow-up of content strategy (articles and downloadable offers)- Activation and development of social strategy on social media- Development of email nurturing strategy for lead qualification- Analysis of site and digital campaign performance via HubSpot reporting tools- SEO optimization (on-page SEO, link building, audit)- Planning of objectives and definition of digital marketing budgetStrong focus on marketing / sales strategies alignment and sales enablement:- I supported sales teams in the adoption and use of HubSpot tools.- Training on Inbound methodology and sharing of best practices- Maintenance and improvement of the CRM- Marketing and sales alignment through the implementation of a prioritization lists of qualified leads- Implementation of internal automations to facilitate the management of contacts and transactions- Ongoing training of sales teams- Writing of training materials, on the use of sales tools and the application of new processesFinally, in order to facilitate the work of sales representatives (up-sell and cross-sell), I supported the Customer Success team in the implementation of HubSpot Services tools. Show less

County Dublin, Ireland

As an Inbound Marketing Consultant, I had the chance to help my customers during the first 3 months with HubSpot. My main goal was to make sure that they mastered Inbound and HubSpot products at the end of their onboarding period. To achieve this, we worked together on the development and the realisation of their first marketing campaign, adapting the Inbound methodology to their strategies and capacity (team, industry, goals, needs, marketing approach, sales cycle…).From the technical… Show more As an Inbound Marketing Consultant, I had the chance to help my customers during the first 3 months with HubSpot. My main goal was to make sure that they mastered Inbound and HubSpot products at the end of their onboarding period. To achieve this, we worked together on the development and the realisation of their first marketing campaign, adapting the Inbound methodology to their strategies and capacity (team, industry, goals, needs, marketing approach, sales cycle…).From the technical setup to the launch of their tailored made Inbound Campaign, the onboarding period consists in 3 main areas:- Consulting: Inbound Marketing, project management, content strategy- Training: how to master the HubSpot platform (marketing, CRM, sales)- Setup: definition of their persona, keywords & SEO, content marketing, social media, conversion optimisation, lead nurturing, pipeline(s) and sales tools, reporting Show less

Dublin

- From level 1 Customer Success Specialist to Senior Customer Success Specialist- Specialised in the segment of High-value customers, in English and occasionally in Spanish.- I helped companies in the integration and use of the marketing and sales tools focusing on the benefits of the tight integrated nature of our solutions and how they should be aligned with the Inbound methodology to maximise ROI.- In addition to the resolution of technical issues, I focused my… Show more - From level 1 Customer Success Specialist to Senior Customer Success Specialist- Specialised in the segment of High-value customers, in English and occasionally in Spanish.- I helped companies in the integration and use of the marketing and sales tools focusing on the benefits of the tight integrated nature of our solutions and how they should be aligned with the Inbound methodology to maximise ROI.- In addition to the resolution of technical issues, I focused my attention on providing web marketing best practices to bring more value and improve the customer satisfaction. - I reached and exceeded my goals and targets (NPS and time response) by providing tailored and digestible solutions to the problems our customers face when developing their Inbound strategy.- I provided support and walkthroughs on all the products and solutions, including but not limited to blog, landing/site pages, SEO and content optimisation/personalization tools, forms and lead nurturing, marketing emails, CRM, social publishing and monitoring, reporting and sales features (deals, pipelines and emails).- I demonstrated strong problem-solving skills while helping customers achieving their goals, and improved my capacity to think out of the box when formulating workarounds combining different tools (list segmentation and workflow optimisation for example).- I developed my skills in coding (mainly HTML and CSS) by following online courses. In parallel with these trainings, I proactively learnt Inbound best practices and tips by reading the latest news in this field and by taking certifications. Show less

Dublin

- Technical and Web creation support through email & Live Chat (93% CSAT)- Helped individuals and SMBs build their new sites through the CMS- Provided support and advice on design issues, ergonomics, and SEO best practices- Assistance and troubleshooting of third party integrations, coding, domain mapping and redirects set up- Trained new advisors (strong focus on quality and CSAT, pace, workflow and tone)- Reviewed language assessments-… Show more - Technical and Web creation support through email & Live Chat (93% CSAT)- Helped individuals and SMBs build their new sites through the CMS- Provided support and advice on design issues, ergonomics, and SEO best practices- Assistance and troubleshooting of third party integrations, coding, domain mapping and redirects set up- Trained new advisors (strong focus on quality and CSAT, pace, workflow and tone)- Reviewed language assessments- Correction of updated knowledge bases and improvement of existing guides - Daily usage of all resources (Internal knowledge base, Jira, Wiki and internal tools) Show less

Région De Nantes , France

Salesman in outdoor sports equipment:- Customer Relationship Development.- Merchandising.- The store is ranked 2nd/85 for the annual Christmas challenge

Development of a community website based on surf reports and advertising:- Development of the e-business model and interactive online strategies.- Conception of web-templates and web tree diagrams.- Implementation of webmarketing strategies (SEO/SMO, "gamification")

Dizy, Champagne-Ardenne, France

Sales and production:- Worked in the different production fields (from the vineyards to the shipment).- Presentations and tastings during wine exhibitions.- Managing export relations with overseas distributors.

Saint Denis (Île De La Réunion)

In charge of the student communication campaign:- Promotion and sales of bank services.- Organization of contest games.- Customer Relationship Management

San Diego, Ca

Sales, Marketing & Communication, events:- Customer Relationship Development- Organization of local events (concerts, exhibitions)- Social media promotion

Corralejo, Fuerteventura (Canary Islands)

Sales, Marketing & Communication:- Customer Relationship Development.- Creation of new communication materials (flyers, posters).- Merchandising.

London, Uk

Customer/supplier relationship:- Creation of a new customer/supplier database.- Completion of advertisement database.- Writing of online tasting notes.

Master'S Degree (International Business), Marketing & Communication, Diplômé

- Marketing - Communication - Management - Accounting - Finance - Negociation

Master Of Business Administration (Mba), International Management, Diplômé

- Organizational Development. - Management. - Change management. - Management Information Systems. - Supply Chain Management. - Finance.

Bachelor Of Science In Management, Diplômé

- Human Resources Management. - Marketing. - Business Law. - Corporate Communication. - Management. - Entrepreneurship.