Michael has worked in the media and technology field for more than twenty years. At a pioneering consultancy in the early nineties, he worked with some of the leaders in the emerging social media field, educating companies and working groups how to use community tools to collaborate online. He applied that knowledge at Bell Sympatico, where he built and managed what was then Canada’s largest online community. Moving to Silicon Valley in the late nineties, he had a hand in designing and marketing multiple leading-edge software products, including ThirdVoice (early browser plugin) and Planetweb (embedded CE browser).He returned to Canada and the IPTV group at Bell to work on broadband video, which led to his role as lead marketer at ExtendMedia (Internet video service management – NBC, Wal-Mart, AT&T - acquired by Cisco). He followed this up with extended consulting stints at SeaWell Networks (Multisceen ABR Session Management - acquired by Arris) and QuickPlay (OTT video - acquired by AT&T). Michael relocated to the Bay Area in 2017 and offers business strategy and marketing consulting to tech startups, helping them differentiate products in a crowded marketplace.