20+ years of experience leading successful Go-to-Market (GTM) strategies for "as a Service" technologies, with a deep focus on aligning teams, optimizing support models, and driving collaboration across diverse, cross-functional environments. My expertise lies in blending Waterfall and Agile methodologies to create flexible, scalable frameworks that leverage the strengths of both approaches—ensuring timely delivery while allowing adaptability for innovation. Here is what I can deliver:Hybrid GTM Strategy Expertise leading successful product launches and service rollouts by integrating Waterfall for comprehensive planning with Agile for flexible, customer-focused execution.Cross-Functional Alignment Ability to bring together stakeholders from sales, marketing, product development, and customer success teams, ensuring a transparent and cohesive Go-to-Market process.Tailored Support ModelsDeveloping and implementing customized operational and customer care systems that balance agility with consistency, meeting the demands of fast-paced and evolving markets.Defining New IPAs a co-author of 9+ published patents, I’m also skilled at turning innovative ideas into protected intellectual property that can elevate your competitive advantage.Technology Highlights: - Enterprise Resource Planning (ERP) – NetSuite, Odoo, Sage - Project Management – Asana, Trello, Monday, Smartsheet, Jira, Aha! - CRM & Sales platforms – HubSpot, Pipedrive, Zoho, SugarCRM, ZenDesk, Sage - Incident, Problem, Change & Knowledge Mgmt – ServiceNow, Jira, Zendesk - Marketing Automation – Marketo, Google Analytics, Hootsuite, Buffer - Learning & Development – Articulate 360, Camtasia, DemoCreator, Davinci Resolve - Communication & Collaboration – Slack, MCSFT Teams, Confluence, MiroCertifications: • Project Mgmt Professional (PMP) • Change Management • Behavioral Interviewing (STAR & SOAR) • Solution Selling • Instructional Design • Curriculum Development