Strategic planning based on measurement and data analysis to better build campaigns and commercial projects for brands. Development, creation and execution of marketing campaigns for trade and the end consumer (digital and offline). Budget control with areas and suppliers. Digital influencers wrangler.

Management of four groups of expertise to a daily support the Sales Teams:1) Projects & Performance: Strategic creation of custom projects for clients’ brand campaigns to be run within Kwai’s APP that engage users and deliver results to our clients by making use of our internal performance system and by building solid partnership with external vendors and influencers who can help us give the best results/performance to our clients ads.2) B2B Marketing: Communication is key. Creating marketing initiatives with external partners who help our brand to amplify its core values, best practices and forge stronger relationships with our clients. Growing our leads; CRM; offline Events; etc.3) Data & Insights: Data analysis in order to provide meaningful and powerful insights to the sales teams to best sell our products and platform.4) Creators: Talent wrangler. Coordination and relationship management between influencers and brands, making sure everything is delivered smoothly for ad campaigns.

Management of two teams: EXAME Solutions Team that is focused on creating strategic brand solutions for our clients, and EXAME Production Team that is focused on creating and producing editorial content for EXAME's website and social networks.Current Accomplishments:- Creation, development, and production of EXAME’s first programming grid on Youtube.- More than 10 programs were created, produced and launched.- 1,111% content monetization increase on EXAME’s Youtube channel.- 21% subscription increase on EXAME’s Youtube channel.- 315% content production increase.- Participation on closing the two biggest projects with the two biggest EXAME’s clients, bringing more than R$ 4 million in revenue

Create and develop customized projects for the Ad Sales team to their current and future potential clients to help increase the ad sales revenue. In 2017 my department was responsible for 25% of the total ad sales revenue for the year; active participation in client/agency meetings to support the Ad sales team selling special/customized projects. Core Accomplishments- Strategic planning and creation of the first branded content cross-platform project for History, in Brazil, for the launch of the brand-new Toyota Hilux Challenge pick-up truck. This project brought a total of R$ 1.5 MM in ad revenue. PromaxBDA Global Excellence Awards 2018 finalist. Branded content promo: History – Toyota Hilux Challenge.- Creation and production of the first branded content project for VIVO (Telecom Company) that was aired on History, bringing a total of R$ 300K in ad revenue.- Planning, creation and execution of our A+E Networks Branded Roadshow, in Brazil, visiting more than 25 advertising agencies; and closing with a party which was attended by more than 450 media professionals. Something that never happened before in A+E Brazil’s history.

Planning and development of integrated marketing and communications strategies for our clients. Manage content creation and production for multi-platform initiatives (online and offline). Account planning. Market research analysis and build KPIs to reach and meet client’s goals. Manage financial reports to better budget allocations within the company. Make sure that our goals as a department walk hand in hand with the overall financial goals of the company.

Develop 2bTube's pan regional business by building relationship with Miami's agencies and clients. Deliver creative content ideas using 2bTube's roster talent channels and successful international formats. Aid promotional activities in Latin America such as trade shows, product presentations and other events.

Direct liaison between Sales departments and Content teams. Work hand in hand with the sales force to creatively and strategically fulfill Turner’s client’s needs by creating/executing customized projects online and offline. Responsible for developing and managing sales events.Core Accomplishments - As Turner’s Account Executive Junior, I brought a total of BRL$ 1MM in my first year of selling special projects for Cartoon Network.- As Turner’s Pan Regional Innovations Director, I developed a new automated production workflow for all Turner Networks in Latin America, optimizing it and making client’s production turnaround requests faster. The new system reduced what was a 10 days’ production turnaround to 5 days or less production turnaround.- As Turner’s S&P Manager in Brazil, I created the first 5 B2B Turner Ad Sales websites in Latin America to provide clients detailed information about Turner’s Networks (Programming/Content), Research, Ad Sales and Sponsorship & Promotions.

Create/Develop special, customized projects for the Miami advertising market. Manage production flow and budget for Brazil, Los Angeles and Miami.

Create/Develop special, customized projects for clients out of Los Angeles. Function as the hub of information for all other Turner Sponsorship & Promotions departments in Latin America. Manage production flow and budget for both Brazil and Los Angeles. Manage Brazil’s Sponsorship & Promotions Team.

Create/Develop special, customized projects for the Brazil advertising market. Build and maintain relationship with clients, advertising agencies and production companies. Work with the Turner Brazil department to strategize and deploy marketing initiatives for the trade market.

Responsible for selling all Turner networks to small and medium advertising agencies and clients in Brazil. Responsible for building Sponsorship and Promotions packages for advertisers (storytelling + research + pricing).

iG was one of the biggest internet portals in Brazil (www.ig.com.br). I was part of iG’s early days as a startup business in the market place and was responsible for developing and structuring the Ad Sales Marketing department. Responsible for creating, implementing and managing projects for iG’s ad sales clients.

Responsible for creating and developing customized projects for the ad sales clients offline, online and on the ground events. Liaison between Content, Marketing and Ad Sales departments.Core Accomplishments - Development and launch of MTV’s first B2B Ad Sales website, which resulted in faster and optimized communication amongst MTV’s reps and ad agencies in Brazil.- Creation of U2’s commercial sponsorship package that paved the road for the band to come for the first time to Brazil in 1998. All sponsorship quotas were sold (AB InBev, Pepsi e C&A).