Michelle Ogle Email & Phone Number

New York, NY, US

New York, NY, US

Head of Marketing for a start-up portfolio of 70 residential apartment buildings at all phases of the product lifecycle (new development, lease-up, stabilized, redevelopment) in major markets across the US. Accountable for building the marketing foundation inclusive of: Regional Marketing: Paid - Owned - Earned Media framework and selection of new digital.

Bethesda, MD, US

Built and led the team responsible for Global Paid Media Strategy and Planning, as a part of the Media Center of Excellence, supporting Marriott's 30 brands and loyalty program.Oversaw 9-figure annual marketing budget that connected all phases of the customer lifecycle across digital, tv/video, social, programmatic, mobile, native, print, and out-of-home.

Bethesda, MD, US

Stamford, CT, US

Built and led the team responsible for digital media strategy to grow awareness, drive revenue, and build loyalty. 8-figure annual paid media budget oversight across 10 brands and Field Marketing organization. Drove +$350M in annual revenue.Directed North America's paid media measurement and analysis. Collaborated with paid media agency to develop new goal.

Stamford, CT, US

After gaining frontline, field marketing experience, returned to the Corporate Office to take on a broader digital marketing role for the Sheraton and Westin North America portfolio and to lead Global Affiliate Marketing program, comprising +800 participating hotels and resorts.Drove 20% online booking growth for Sheraton and Westin YOY and grew annual.

Stamford, CT, US

Gained frontline experience and a deeper understanding of the partnership between property operations and marketing through a lateral transition into a regional digital marketing role.Developed and optimized digital marketing campaigns for 10 hotels and resorts in the South Region. Drove a 10:1 ROI; top performer in same-store YoY revenue growth..

Stamford, CT, US

Upon completion of the Starwood Rotational Program, promoted to Manager, Global Guest Experience, St. Regis & The Luxury Collection.Executed end-to-end program development of first dedicated Global Luxury Reservations Desk; led training of customer contact center associates in US, Ireland and Singapore to roll-out globally. Drove +10% booking conversion.

Stamford, CT, US

The Starwood Rotational Analyst Program comprised of three, six month project-based engagements on the following teams: Digital, Property Technology Applications and St. Regis Global Brand Management. - Rotation 3: Assisted with defining, managing and measuring the success of two guest experience pilots.­- Rotation 2: Assisted with the development of.

New York, NY, US

- Conducted multivariate regression and SWOT analyses to support Dr. Pepper/7UP, The NFL and Sony brand strategy development.- Analyzed partnership undertaken by the NFL to measure effectiveness of driving loyalty among female demographic and to assess future value of the partnership.