Maria Camila Rodriguez Henao Email & Phone Number

Bogotá, Bogota, Co

Key Responsibilities 🚀- Tribe Leadership: Lead a tribe focused on subscription strategies, managing 5 squads with a collective mission to improve customer loyalty and drive recurring revenue. - Strategic Roadmapping: Continue to define and prioritize initiatives to grow digital products, ensuring alignment with company objectives and user needs.- Team Collaboration: Promote seamless communication and collaboration between business stakeholders and technical teams… Show more Key Responsibilities 🚀- Tribe Leadership: Lead a tribe focused on subscription strategies, managing 5 squads with a collective mission to improve customer loyalty and drive recurring revenue. - Strategic Roadmapping: Continue to define and prioritize initiatives to grow digital products, ensuring alignment with company objectives and user needs.- Team Collaboration: Promote seamless communication and collaboration between business stakeholders and technical teams, translating vision into actionable development plans.- Metrics-driven Optimization: Monitor and analyze key metrics to understand product performance, proactively identifying areas for improvement and implementing data-driven strategies. Show less

As the Growth Product Lead and Tribe Leader, I am responsible for driving the growth and optimization of our subscription products while leading a tribe comprising 5 squads, collaborating closely with cross-functional teams including CRO, Development, and UX. This role involves not only improving user experience and driving business growth but also managing a cross-functional team of over 15 members to ensure collaboration and alignment across all business units.Accomplishments… Show more As the Growth Product Lead and Tribe Leader, I am responsible for driving the growth and optimization of our subscription products while leading a tribe comprising 5 squads, collaborating closely with cross-functional teams including CRO, Development, and UX. This role involves not only improving user experience and driving business growth but also managing a cross-functional team of over 15 members to ensure collaboration and alignment across all business units.Accomplishments 🏅- Achieved a 20% subscription order share in apparel under my leadership, contributing to over $10 million dollars per year in monthly subscription revenue.- Reached an 80% activation rate, with users who signed up for a free trial staying in the subscription, thanks to a strong value proposition.- Successfully integrated a structured platform for reporting, analyzing, and planning subscription strategies, leading to improved alignment and efficiency across the organization. Show less

I worked to grow our digital products through strategic marketing initiatives and data-driven optimizations.Key Responsibilities:Marketing Strategy Development: Collaborated with cross-functional teams to develop and execute marketing strategies aligned with product goals and target audience preferences.Campaign Execution: Orchestrated marketing campaigns across various channels, including email, social media, and content marketing, to enhance product visibility and… Show more I worked to grow our digital products through strategic marketing initiatives and data-driven optimizations.Key Responsibilities:Marketing Strategy Development: Collaborated with cross-functional teams to develop and execute marketing strategies aligned with product goals and target audience preferences.Campaign Execution: Orchestrated marketing campaigns across various channels, including email, social media, and content marketing, to enhance product visibility and drive user engagement.Performance Analysis: Utilized analytical tools to track and analyze campaign performance, identifying areas for improvement and implementing optimizations to maximize ROI.Customer Acquisition and Retention: Implemented tactics to acquire new customers and retain existing ones, leveraging insights from market research and user feedback to inform acquisition and retention strategies.My experience and work as a Growth Product Marketer equipped me with valuable insights into consumer behavior and marketing best practices, laying the foundation for my subsequent role as a Growth Product Lead. Show less

During my time at Soho UX, I led the implementation of data analysis methodologies to drive growth objectives for digital products, bridging the gap between commercial endeavors and product development.Key Responsibilities:Data-driven Strategy: Utilized analytical tools such as Google Analytics and Optimize to gather insights and inform strategic decisions aimed at product growth and enhancement.Team Leadership: Led a multidisciplinary team comprising writers, UX… Show more During my time at Soho UX, I led the implementation of data analysis methodologies to drive growth objectives for digital products, bridging the gap between commercial endeavors and product development.Key Responsibilities:Data-driven Strategy: Utilized analytical tools such as Google Analytics and Optimize to gather insights and inform strategic decisions aimed at product growth and enhancement.Team Leadership: Led a multidisciplinary team comprising writers, UX designers, and developers within an internal unit of the company, fostering collaboration and innovation to achieve collective goals.Visualization and Interpretation: Leveraged platforms including Google Data Studio, Tableau, and Power BI to visualize and interpret data effectively, enabling informed decision-making and actionable insights.Design Thinking Methodologies: Implemented design thinking methodologies to integrate data analysis seamlessly into the product development process, ensuring a user-centric approach and successful execution of data-driven design strategies.Through effective leadership and strategic application of data-driven methodologies, I played an important role in driving innovation and achieving growth objectives at Soho UX. Show less

I specialized in crafting growth experiment plans for early-stage startups, facilitating their digital expansion, and enhancing key performance indicators such as customer acquisition and average ticket value.

Bogotá D.C., Colombia

As a freelance at Human, I was dedicated to creating impactful content and measuring its effectiveness across digital channels. My focus was on optimizing B2B customer conversions through strategic content marketing planning.

Bogota,D.C., Capital District, Colombia

I led the development and implementation of a rapid growth plan across digital channels. My focus was on leveraging machine learning algorithms and user behaviors to drive inbound content automation.Key Responsibilities:Accelerated Growth Strategy: Developed and executed a growth plan to expand the company's digital presence across multiple platforms.Inbound Content Automation: Implemented automated content strategies based on machine learning algorithms and user… Show more I led the development and implementation of a rapid growth plan across digital channels. My focus was on leveraging machine learning algorithms and user behaviors to drive inbound content automation.Key Responsibilities:Accelerated Growth Strategy: Developed and executed a growth plan to expand the company's digital presence across multiple platforms.Inbound Content Automation: Implemented automated content strategies based on machine learning algorithms and user behavior insights, optimizing engagement and conversion rates.Data-driven Optimization: Utilized data analysis to refine strategies, identify opportunities for improvement, and adapt tactics to maximize results. Show less

Bogotá D.C., Colombia

I led initiatives focused on leveraging data prototyping to drive the creation of innovative products and services. Collaborating closely with cross-functional teams, I employed methodologies such as Design Thinking and SCRUM to facilitate exploration and development.Key Responsibilities:Data Prototyping Implementation: Spearheaded the implementation of data prototyping methodologies to inform the creation of products and services, ensuring alignment with market needs and user… Show more I led initiatives focused on leveraging data prototyping to drive the creation of innovative products and services. Collaborating closely with cross-functional teams, I employed methodologies such as Design Thinking and SCRUM to facilitate exploration and development.Key Responsibilities:Data Prototyping Implementation: Spearheaded the implementation of data prototyping methodologies to inform the creation of products and services, ensuring alignment with market needs and user preferences.User Archetypes and Audience Definition: Developed user archetypes and defined target audiences, facilitating the precise delineation of Minimum Viable Products (MVPs) to address specific market segments.UX Collaboration: Collaborated closely with the UX department to explore user behaviors and preferences, informing the creation of interfaces and platforms for prominent national and international brands.Business Model Creation: Contributed to the creation of robust business models, aligning product development efforts with overarching strategic objectives and market dynamics. Show less

Bogotá D.C. Area, Colombia

I led the development of content strategies tailored to drive business results. I also led creative coordination efforts, ensuring the quality and effectiveness of every piece produced.Clients: UNICEF Colombia and Venezuela, Universidad del Rosario, Politécnico Internacional, Schneider Electric, Women'Secret, CESA, Universidad Piloto, Pomar.

Bogotá, Bogotá D.C. Department, Colombia

I led a team of 4 creative pairs, overseeing the strategic development and execution of creative campaigns aimed at lead capture, nurturing, and conversion.Key Responsibilities:Creative Campaign Development: Created strategic creative campaigns focused on capturing, nurturing, and converting leads, ensuring alignment with business objectives.Cross-functional Integration: Collaborated with other departments to develop digital marketing strategies that drove business… Show more I led a team of 4 creative pairs, overseeing the strategic development and execution of creative campaigns aimed at lead capture, nurturing, and conversion.Key Responsibilities:Creative Campaign Development: Created strategic creative campaigns focused on capturing, nurturing, and converting leads, ensuring alignment with business objectives.Cross-functional Integration: Collaborated with other departments to develop digital marketing strategies that drove business objectives and maximized impact.Data Analysis and Targeting: Utilized database profiles to inform targeting strategies and complement creative briefs, ensuring alignment with audience preferences and behaviors.Copywriting: Developed compelling and engaging content for both paid and organic channels, catering to universities across 3 Latin American countries.Clients:Universidad San Marcos in Costa RicaUniversidad del Istmo in PanamaInstituto Profesional Providencia in Chile Show less

Bogotá

I was responsible for creating content for both paid and organic channels for universities across three countries in Latin America. Additionally, I defined campaign concepts and adapted above-the-line (ATL) campaigns for digital platforms.