Maria Camila Rodriguez Henao Email & Phone Number

Bogotá, Bogota, CO

Key Responsibilities 🚀- Tribe Leadership: Lead a tribe focused on subscription strategies, managing 5 squads with a collective mission to improve customer loyalty and drive recurring revenue. - Strategic Roadmapping: Continue to define and prioritize initiatives to grow digital products, ensuring alignment with company objectives and user needs.- Team.

As the Growth Product Lead and Tribe Leader, I am responsible for driving the growth and optimization of our subscription products while leading a tribe comprising 5 squads, collaborating closely with cross-functional teams including CRO, Development, and UX. This role involves not only improving user experience and driving business growth but also.

I worked to grow our digital products through strategic marketing initiatives and data-driven optimizations.Key Responsibilities:Marketing Strategy Development: Collaborated with cross-functional teams to develop and execute marketing strategies aligned with product goals and target audience preferences.Campaign Execution: Orchestrated marketing campaigns.

During my time at Soho UX, I led the implementation of data analysis methodologies to drive growth objectives for digital products, bridging the gap between commercial endeavors and product development.Key Responsibilities:Data-driven Strategy: Utilized analytical tools such as Google Analytics and Optimize to gather insights and inform strategic decisions.

I specialized in crafting growth experiment plans for early-stage startups, facilitating their digital expansion, and enhancing key performance indicators such as customer acquisition and average ticket value.

Bogotá D.C., Colombia

As a freelance at Human, I was dedicated to creating impactful content and measuring its effectiveness across digital channels. My focus was on optimizing B2B customer conversions through strategic content marketing planning.

Bogota, D.C., Capital District, Colombia

I led the development and implementation of a rapid growth plan across digital channels. My focus was on leveraging machine learning algorithms and user behaviors to drive inbound content automation.Key Responsibilities:Accelerated Growth Strategy: Developed and executed a growth plan to expand the company's digital presence across multiple.

Bogotá D.C., Colombia

I led initiatives focused on leveraging data prototyping to drive the creation of innovative products and services. Collaborating closely with cross-functional teams, I employed methodologies such as Design Thinking and SCRUM to facilitate exploration and development.Key Responsibilities:Data Prototyping Implementation: Spearheaded the implementation of.

Bogotá D.C. Area, Colombia

I led the development of content strategies tailored to drive business results. I also led creative coordination efforts, ensuring the quality and effectiveness of every piece produced.Clients: UNICEF Colombia and Venezuela, Universidad del Rosario, Politécnico Internacional, Schneider Electric, Women'Secret, CESA, Universidad Piloto, Pomar.

Bogotá, Bogotá D.C. Department, Colombia

I led a team of 4 creative pairs, overseeing the strategic development and execution of creative campaigns aimed at lead capture, nurturing, and conversion.Key Responsibilities:Creative Campaign Development: Created strategic creative campaigns focused on capturing, nurturing, and converting leads, ensuring alignment with business.

Bogotá

I was responsible for creating content for both paid and organic channels for universities across three countries in Latin America. Additionally, I defined campaign concepts and adapted above-the-line (ATL) campaigns for digital platforms.