Mitchell Crowe-Hardy Email & Phone Number

Melbourne, Vic, Au

Port Melbourne, Victoria, Au

Part of the Digital Connected Services strategy team working on the next generation cloud connected vehicle program for Toyota and Lexus. Working with engineering, strategy, business, product and subscription to deliver Toyota’s next connected mobility vehicle of the future.

New York, Ny, Us

2IC to the Head of Planning. I was strategic lead on Hostplus, GIO, CPA Australia and VISY; and brands within the Mondelez portfolio. During this time I was responsible for ATL, content and digital strategies. Collaborated closely with agency partners (media and PR) to deliver cohesive recommendations. Clients: Mondelez (Pascall, Cadbury, Twirl, Old Gold, Easter, Christmas), Hostplus, Suncorp (GIO Insurance, AAMI), CPA Australia, VISYResponsibilities: Leading and writing strategic platforms across key clients.Running and facilitating workshops.Consumer research and analysis.Integrated campaign strategy.Content strategy.Senior client and stakeholder management.Overseeing and reviewing team member strategy development.New Business proposals.

Head of brand strategy & creative nationally across Bastion Experience Sydney and Melbourne offices. Bastion Experience offers brand partnership strategy, experiential, and social and content campaigns across some of the largest brands, events and sporting codes in the country. As part of my role at Bastion Experience I worked closely with other agencies including Bastion Effect (PR), Bastion Films (Content) and Bastion Creative (ATL Creative). Clients: Ferrari, Reebok, New Era, L’Oreal Luxe Group, Bunnings, Deakin University, Hostplus, Nissan, Powercor, Brookfield Properties, KIA, Microsoft XBox, Domain, Sixt, AAMIResponsibilities: Leading and writing strategic platforms and creative across all key clients and pitchesCreative ideation from leading pitches to final execution (concept, copywriting, art direction)Thought leadership (developed a trend reporting offering in the business)High level project management (finalising proposals, SOW’s and timelines)Department management (resourcing, workflow and timelines, client forecasting)New business development and approaches

Sydney, Nsw, Au

Clients:Samsung, Mercedes-Benz, Delta Air Lines, Reebok, Swarovksi, Lion, Pernod Ricard (Jameson, Perrier Jouet, Absolut, Chivas Regal), Merivale, Frucor and Verizon, APN Outdoor and Fairfax.Strategic and creative ideation across the projects* portfolio of brands. the projects* is a full service creative brand consultancy with offices in Sydney, Los Angeles, New York and London (ATL 360 Campaigns, Content, Experiential)

New York, New York, Us

Clients:Transport for NSW, Department of Liquor & Gaming, Teachers Mutual Bank, Deloitte, UniBank, AVIS, Budget, MyerAs well as working for Y&R Sydney , was lead planning support across the agencies internal retail specialist agency Ideaworks.

Perth, Western Australia, Au

Hatchd is an Experience Design Studio based in Perth. I was responsible for working with marketing, HR, logistics, technical and product development teams in the following ways:Facilitation and analysis of:• User testing sessions• Focus groups• Internal stakeholder interviews• User experience and strategic workshops• Quantitative researchLandscape analysis and strategic recommendations.Wireframe protoypes.Leading and writing pitch documents.Developing brand strategies.Clients: HBF, Bedshed, Murdoch University, Landgate, Satterley, Department for Child Protection and Family Support, Metropolitan Redevelopment Authority, Kleenheat Gas, Silver Chain

The Rocks, Nsw, Au

My responsibilities at 303 MullenLowe included:• Developing and presenting, unique and compelling brand strategies.• Uncovering relevant, interesting and significant consumer insights.• Monitoring state, national and international consumer and market trends Facilitation and analysis of:• Brand/communications tracking to monitor campaign effectiveness.• Brand strategy workshops.• Qualitative research (focus groups, one-on-one interviews) to uncover relevant consumer insights.• Quantitative research to uncover relevant insights.Clients: Edith Cowan University, IKEA, Cash Converters, Transperth, Dale Alcock Homes, P&N Bank, WFI Insurance, CV Check, Water Corporation, Art Gallery of WA

Perth, Wa, Au

8 month freelance contract WA Business News is Western Australia’s premier, weekly business publication. It is an independent newspaper that focuses on political, economic and business-related issues affecting the state.I wrote articles covering the property and community arts section on a weekly basis, as well as other general news in all aspects of West Australian business. I also spent much of my time networking with influential business people and attending conferences to source new stories.

5 month part-time contractCCWA has been in operation for over 40 years and is the states leading not-for-profit, non-government conservation group. My key responsibilities were the maintenance of the website and support in the creation and follow up of media releases and alerts. I also helped in the start-up of a new renewable energy group EmpowerWA. My duties in this project were writing copy for the website, as well as maintaining it.

5 month journalist internship Working under Trevor Paddenburg (News Editor at the time).Whilst studying at Curtin I took part in a five-month internship at The Sunday Times. During that time I wrote articles for both online and print publication on a raft of different topics including crime, lifestyle and health issues. My role at The Sunday Times required me to interview sources, organise photo opportunities and attend press conferences.

Bachelor Of Commerce - Bcom, Corporate Finance

Education record

Bachelor Of Commerce (B.Com.) And Arts (B. Arts)

Graduate Diploma In Journalism

The Graduate Program

Google University

Digital Marketing Circuit

Ac&E School, Advertising

Design Kit: The Course For Human-Centred Design

The Creative Process

Education record

Harvard Manage Mentor