María Rodríguez Email & Phone Number

Austin, Texas, US

Austin, Texas, US

• Work with founders to build world-class social media operations from the ground up
• Plan, execute, and report on social media marketing efforts that drive audience engagement, new customer acquisition, and brand recognition
• Designed powerful brand creative to captivate target audiences through digital storytelling
• Represent the voice of BK Beauty, thinking up social posts, monitoring conversations, posting content, and managing the daily operations of various social media programs
• Foster relationships with influencers, partners, and key philanthropic organizations to generate memorable and impactful stories that resonate with audiences
• Establish consumer product branding standards through social media guidelines

• Produced a monthly content calendar for school social media channels (Facebook, Instagram, YouTube, Mailchimp)
• Engaged with community members on Facebook and Instagram on a daily basis
• Coordinated and produce in-campus photo and video shoots for social media distribution
• Created and edited short videos for social media, internal communications, and Facebook ads with Filmora Pro
• Designed on-brand print marketing materials for internal and external distribution
• Supported the partnership with local media networks to increase the school’s visibility in the community (Univision Austin, Telemundo, and KXAN)

• Produced a monthly content calendar for school social media channels (Facebook, Instagram, YouTube, Mailchimp)
• Engaged with community members on Facebook and Instagram on a daily basis
• Coordinated and produce in-campus photo and video shoots for social media distribution
• Created and edited short videos for social media, internal communications, and Facebook ads with Filmora Pro
• Designed on-brand print marketing materials for internal and external distribution
• Supported the partnership with local media networks to increase the school’s visibility in the community (Univision Austin, Telemundo, and KXAN)

Beijing, CN

• Responsible for the day-to-day management of Acttao’s social accounts
• Developed engaging copy and articles that capture the brand’s voice about cross-border e-commerce platform in China with the app WeChat and the company services

Guaynabo, PR, PR

• Produced engaging content calendar for alcohol and industrial brands like World Class Puerto Rico, Buchanan’s Puerto Rico, Craft Beer Academy by V.Suárez, Boquerón Brewing Co., Learning for Life Puerto Rico, and.
• Created art design for flyers, photo booth frames, backdrops, and social media graphics for agency clients like L’oreal Paris, Maybelline, Garnier, and Colgate
• Planned concept, copy, and strategy for brand collaborations with digital influencers
• Covered digitally live events on social channels like interviews, and bartender competitions
• Responsible for designing monthly email creative including photos, graphics, and copy on Mailchimp
• Oversaw analytics, responsible for monthly reports, and analysis to continually improve results

• Produced a content calendar for supermarkets, hotels, sports events, alcohol brands, and restaurants like Supermercados Selectos, La Canasta de Méndez, Courtyard Isla Verde Beach Resort, Chivas Puerto Rico, Malibu Rum.
• Developed Facebook campaigns effectively; increasing followers, and driving brand awareness
• Engaged with community members on Facebook on a daily basis
• Utilized social media analytics tools such as Social Bakers to track community engagement and draw conclusions about user data
• Oversaw analytics, responsible for monthly reports and analysis
• Conducted new business pitches, presentations, and proposals

• Produced a content calendar for supermarkets, hotels, sports events, alcohol brands, and restaurants like Supermercados Selectos, La Canasta de Méndez, Courtyard Isla Verde Beach Resort, Chivas Puerto Rico, Malibu Rum.
• Developed Facebook campaigns effectively; increasing followers, and driving brand awareness
• Engaged with community members on Facebook on a daily basis
• Oversaw analytics, responsible for monthly reports and analysis
• Conducted new business pitches, presentations, and proposals
• Oversaw the design of concepts and strategies for the launch of products, and promotional activations for accounts like McDonald's, Supermercados Selectos, Filler, Pernod Ricard portfolio (Chivas, Malibu, and Kahlúa).

• Prepare sales reports for customer’s promotions.
• Coordinate promotions logistics and strategies.
• Coordinate preparation of uniforms.
• Create copy and calendar content.
• Create calendars for promotions.
• Prepare project presentations.

San Juan, Puerto Rico, US

• Developed a social media content calendar for hotels, and sports organizations like Wyndham Grand Rio Mar Beach Resort & Spa, Four Points by Sheraton Caguas Real Hotel & Casino, Wyndham Garden at Palmas del Mar, Howard.
• Supply local media outlets with press releases, coordinated media tours, and organized public relations efforts to generate earned media value

• Assisted in obtaining licenses, permits, and contract negotiations with various travel websites, and service providers
• Coordination of corporate logistics, such as personnel recruitment and training
• Forecasted in the development of a business plan for a small boutique hotel in the Caribbean tourism market
• Furthered a comprehensive sales, and marketing strategy that resulted in more occupancy for the hotel and expanded the recognition and awareness of the business
• Monitored setting rates, and promotions on extranet systems for Orbitz, Travelocity, Expedia, and Booking.com
• Achieved budgeted revenue, and profit goals, while balancing cost with guest satisfaction

• Perform general office duties such as ordering supplies, maintaining records management systems and basic bookkeeping work
• Prepare agendas, invoices, reports, memos, letters, financial statements, and contracts
• Assisted in obtaining licenses and permits on government offices for different businesses in the company
• Preparation of food menus, flyers, and branding
• Schedule staff hours, supervise, and assign duties
• Manage special events, responsible for hiring qualified employees, and implementing special promotions in each activity

• Create, conduct, tabulate, and make survey reports for agency clients like fast food restaurant Popeye’s
• Assist in photography sessions for advertising campaigns
• Write press releases
• Make research