Specializing in driving substantial growth for companies and executives. Our tailored solutions are rooted in a deep understanding of audience needs and market dynamics. With a focus on aligning efforts across teams and managing projects from concept to execution, I ensure that every initiative is designed to deliver measurable results and sustained impact.

Led the development and execution of strategic communications initiatives for The Policy Circle, using a data-driven approach to elevate the brand, increase awareness, and boost engagement. Through compelling messaging and targeted outreach, we significantly raised The Policy Circle’s profile and inspired more women to step into influential roles in government and beyond.- By strategically engaging key stakeholders and utilizing analytical insights, we successfully cultivated a growing membership base, promoted virtual and in-person programs, and developed impactful content derived from comprehensive policy briefs.- Key results include a 56% increase in social media followers, a 32% average email open rate, a 154% increase in new website users, a 113% increase in virtual program attendance, and a 53% increase in policy brief views.

Led comprehensive communications initiatives, orchestrating the development and deployment of engaging digital content to bolster association-wide educational and advocacy endeavors.Key Achievements:- Spearheaded a remarkable 60% surge in digital content output, facilitating a substantial 230% surge in email sign-ups and fostering over a 300% surge in digital interactions within a two-year span.- Directed a versatile team of five creatives alongside five consultant agencies, collaborating seamlessly to curate compelling content for cross-channel promotions.- Orchestrated end-to-end content management, including media planning and procurement, audience segmentation, social media strategies, community engagement, streaming TV and radio campaigns, search engine optimization, and diverse advertising formats like programmatic, contextual, and native ads.- Oversaw website design, content curation, email marketing, and direct communications endeavors, in addition to implementing CRM and data solutions to optimize strategic communications and advocacy initiatives.- Conducted comprehensive analyses of web and digital communications performance, furnishing regular reports on outreach efficacy and tracking key performance metrics for senior leadership, member company communications committees, and allied trade groups.- Formulated and executed dynamic thought leadership strategies, enhancing executive visibility and amplifying the association's brand reach.- Fostered cross-functional collaboration with policy, media, legal, and governmental relations teams to ensure messaging accuracy and alignment with policy and advocacy objectives.- Facilitated outreach to state petroleum council teams, providing strategic guidance, digital training opportunities, and rapid-response readiness to enhance advocacy efforts.

- Effectively disseminated Committee messaging across various channels, employing social media, infographics, videos, website content, and marketing materials to promote bipartisan bills such as the Energy Policy Modernization Act of 2015 and the Sportsmen’s Act of 2015.- Collaborated closely with policy experts to ensure digital content reflected legislative priorities, encompassing areas such as energy efficiency, innovation, Arctic policy, public lands, energy exports, infrastructure, and federal permitting.- Facilitated outreach to Committee Member staff and offices, fostering alignment on key messaging and developing shareable content for dissemination in their respective states.- Provided support to other communication team members as needed, contributing to the creation of press releases, op-eds, and conducting background briefings for reporters.

Drove API's position as a leading voice in the energy sector through innovative digital media strategies, leveraging cutting-edge approaches to enhance brand visibility and thought leadership.Key Contributions:- Spearheaded online engagement initiatives, crafting and optimizing digital advertising strategies across five social media platforms. Provided regular analytics and insights on digital performance, along with trends and best practices in social media, to inform communications staff and state petroleum councils.- Curated compelling content for the Energy Tomorrow Blog, overseeing the research and creation of graphics and videos for online and social media channels.- Achieved remarkable growth, increasing API's main social media account followers by over 40% and elevating daily content impressions from 5,000 to more than one million.- Recognized for industry expertise: selected to participate in the 2014 White House State of the Union TweetUp and served as a presenter at the 2014 Energy Digital Summit.

Crafted and managed Senator Lisa Murkowski's digital messaging across multiple platforms including Facebook, Twitter, and Flickr, ensuring consistent and effective communication with constituents. Additionally, provided support to press staff by assisting in the drafting of press releases, newsletters, and email correspondence. Continuously monitored analytics, including site traffic and visitor comments, to inform strategic decision-making and optimize engagement.Conducted thorough research and drafted correspondence on behalf of the senator pertaining to twenty key issue areas, encompassing defense, military affairs, Coast Guard operations, homeland security, and appropriations. This involved synthesizing complex information into clear and compelling communications to address constituents' concerns and represent the senator's positions effectively.

Directed comprehensive social media strategy and content dissemination across prominent platforms including Facebook, Twitter, Flickr, and YouTube, ensuring cohesive messaging and maximizing audience engagement. Monitored site traffic and user interactions, proactively engaging with followers and users to foster meaningful connections and dialogue.Played a pivotal role in coordinating volunteers and managing projects at the campaign headquarters and across the state, effectively mobilizing resources to support campaign objectives and initiatives.Recognized for outstanding achievements in government communication, honored with a prestigious Silver Anvil Award for Excellence from the Public Relations Society of America, highlighting exceptional contributions to the field.

Delivered comprehensive training and support to collegiate chapters nationwide, engaging with over 4,200 collegiate members and volunteers across more than 50 chapters throughout the United States.Key Accomplishments:- Conducted leadership workshops, empowering over 900 collegiate officers with essential skills and strategies for effective leadership.- Presented specialized leadership and technology training sessions to 500 collegiate officers at two regional conferences, fostering innovation and proficiency among student leaders.- Played a pivotal role in organizing and executing the 2008 national convention, providing logistical support and delivering leadership development training to more than 500 attendees, ensuring a successful and impactful event.