Research and analyze market, identify core competency and define brand issue to initiate business growth plan including create assortment plan and communication strategyBuild marketplace store on Shopee and Lazada. Apply automatic tool to optimize workRestructure shop page and product page by SEO content, design and videoDevelop and set up Onsite Ads plan. Regularly track performance ensuring good traffic and ROASPropose Social Campaign, supervise marketing schemes and campaign for MT and GT

Ecommerce Sale Growth:Achievement: 2023 Sale performance increase by 250% GMV and orders vs previous year 2022. Website channel contribute more than 1B in 2023. Mollis Premium Towel becomes No.1 towel brand on LazadaDevelop commercial and assortment plans. Review assortment strategies to meet consumer demand and increase sales performancePlan and manage Sale promotions such as deals, voucher, interaction engagement to Increase customer acquisition and retention. Track the performance of campaign’s scheme to optimize cost and effectiveness.Price and Cost management to ensure keep P&L healthyBranding & Marketing:Review performance & do market research, forecast sell to initiate market-expand & commercial strategyBuild brand equity for Mollis, Belleto and Quảng Phú by applying Brand Pyramid frameworkSupervise Content social plan, do Creative brief of KV and design materialOptimization:Manage several of 3rd parties including branding & performance agency, CDP, Tiktok MCN for building brand channel and KOL/KOC management.Proactively work as an ecommerce head assistant by supervising a team of 4 members about branding, visual direction, social content plan, livestreaming, customer service and report.Coordinate logistics teams to optimize working process when increase orders from 500 to 2,000 every month

Analyzed market trends and customer demand to propose ideas for growing in short-term and long-term.Initiated monthly E-commerce plan including: Key product push, budget allocation, sale-driven mechanics (50% off, B1G1, gift with purchase,…), loyalty and new users program, CRM and Ads,...Collaborated with other member such as warehouse team to ensure the inventories were well-prepare for key selling day and creative team to create monthly key visual and design material for decorating the shop.Collect data and conduct monthly performance report

In charged of the big campaign of Shopee both local campaigns (5.5, 6.6,…) and mega campaigns (11.11, 12.12,…). Initiated & executed campaign mechanics, Onsite Visibilities, and budget optimization functions:Onsite: Allocated onsite assets for all projects in Shopee logically for matching with their pushing day with in-app available slots.Built campaign in-app communication plans to drive users to where to get hot promotion. The total CTR of all assets increase from 1.21% to 1. 72% on July, thank to my every reports after campaign.Mechanics & microsite: created schemes with selling, branding & hook purposes based on data and objectives for each campaign.Budget: effectively managed the campaign's budget is what I learned but still have the voucher scheme for hooking customers.Anticipated and troubleshoot during campaigns and identify root causes and potential solutions to problems. Compiled, analyzed, and presented data on campaign performance metrics to identify opportunities for improvement.Developed and contributed to existing guidelines and best practices for the planning & execution of campaigns.