Marco Silva Email & Phone Number

Barcelona, Catalunha, Espanha

Part of the Sales Intelligence and Commercial/Demand Planning team and management of Carolina Herrera Fragrances & Make Up, Nina Ricci, Penhaligon’s, Commes des Garçons and Hermès for the Spanish market:- Product portfolio management and updating sales team: forecast (SAP IBP), inventory levels, status of product on orders, pricing, anticipation of stock-outs, repacks, discontinuations;- Collaborative Planning Process: obtain an accurate sales forecast for all the Launches and Promotional products and transmit the quantities to Operations (CPS Sessions and Exception Management) considering the estimated budget.- Follow-up of committed quantities consumption to ensure the non-existence of penalties and definition/monitoring of quotas per KAM for the promotional campaigns;- Work with local sales team, supply chain and global demand planning teams;- Daily use of SAP software: management of orders, control of fixed quotas, liberation of blocked orders etc.

Barcelona, Catalunha, Espanha

Part of the e-tailing team for the Spanish market, assisting on the planning process for the top e-retailers and execute the online activations plans for Carolina Herrera, Paco Rabanne, Jean Paul Gaultier, Hermès, Nina Ricci, Penhaligon’s, Adolfo Dominguez & Aristocrazy:- Define and monitor the e-key account plan of the retailer with highest online VMS for the company, alongside with the trade marketing manager: contributed for a +68% online growth; support other key accounts' e-tailing strategy;- Operating as the e-content manager: creation and implementation of on and off-site activations within the e-retailers.- Work closely with external agencies for delivery of communication materials and budget control (Agencies: Redmood, Transperfect & Sampleo).- Develop and build long-term relationships with key e-retailers to drive online visibility & sales and ensure the best-in-class online shopping experience to customers.- Execution and monitoring of the on-site permanent visibility: added-value and SEO friendly content, promotion of ratings and reviews/sampling and updates during main KCPs.- Working closely with the digital marketing and PR local teams to ensure an efficient decision-making when dealing with redirection and paid media/social campaigns, based on variables such as: e-retailers’ activation plan and its business impact, counterparts and roles.- Partnership with the local marketing and global brands’ teams, working closely to shape and implement the digital plan: ensure all communications are compliant and in line with internal guidelines.- Reporting and channel intelligence: follow-up on campaign execution and monitoring its results; analysis and reporting online sales and traffic (per brand and client) to gather learnings, identify opportunities, new dynamics and propose new activations.- Gather market data to understand and provide a mapping of the competitive landscape of our category.

Lisboa E Região, Portugal

Assist the marketing planning process and execute the marketing & promotional plans for several brands, mainly Carolina Herrera, Paco Rabanne, Jean Paul Gaultier, Prada, Nina Ricci, Penhaligon’s, Shakira, Antonio Banderas, Victorio & Luchino:- Organize and control the products forecast with International Demand and Commercial Plans: coordination of KAMs’ product allocated quantities vs actual sell-in with the international Demand Planning and Customer Service teams and ensure the non-existence of penalties;- Monitoring and reporting to the Operational Marketing Teams of each brand: launches’ monthly sell-out, POS activities, PR actions, among others.- Management and control of the e-tailing strategy: banners, newsletters, product listings and product’s info;- CRM and social media adaptations and control the implementation of the digital campaigns defined for each retailer;- Coordination of marketing events (ex: Penhaligon’s and Pacollection launches in El Corte Inglés Lisboa);- Presentations and development of support materials for the sales team: marketing plans, new launches presentations, internal conventions, fragrances content/images, among others.- Request and control the delivery of materials: fragrances samples, mock-ups and final product for KAM’s presentations, Convention, Training or PR needs.- Management of catalogue: launches' calendar, updates, availability dates, logistic data, sales information, prices and distribution of stock between the KAMs.- Support the Marketing Department in administration and budget follow-up and purchase orders;

Lisboa E Região, Portugal

Supporting all the communication and marketing strategy in Portugal:- Monitoring and collaboration on the strategic development of software and hardware marketing campaigns (ATL/BTL) and reporting the results;- Third party relations: contact with studios and distributors of PlayStation content and revision of communication materials;- Public Relations and Events: strategic planning and coordination of local events, organic and paid actions with influencers and relations with media channels;- Owned media: support the creation and adaptation of content and be the point of contact between the agency and the central marketing team;- Support the management of partnerships and manage the company’s local inventory;- Trade Marketing: support the team during the development of trade marketing and point of sale actions and with a weekly analysis of business, product, market and competition performance;

Lisboa

Assist the Human Resources and Travel's Office department with: - Issuance of Declarations/Visas to the U.S.; - Management of employees profiles in the company's internal software; - Refunds; - Organization and digital transformation of the database; - Issuance of permits for leisure/service facilities;

Master Of Science (Msc), Marketing, Gpa: 16/20

Main courses: Marketing Reasearch, Consumer Behaviour and Brand Management, Finances in Marketing, Strategic Marketing, Integrated.

Digital Capabilities Program, Digital Marketing

Digital Transformation & Customer Experience eRetailers, Marketplaces, eCommerce Digital Marketing and Advertising

Intensive General English & Business English Course (Sydney, Australia), Final Average: A

In-depth learning in English grammar, vocabulary, speaking, listening, reading, writing and business. Course Level on Completion.

Bachelor'S Degree, Erasmus+ Program, Business Administration, Gpa: B+

Main courses: Media Practice, International Marketing, Strategic Management, Marketing Communication, European Law, Legal: Human Rights;

Bachelor'S Degree, Human Relations And Organizational Communication, Gpa: 17/20

Main Courses: Communication in Portuguese Language, Human Resources Management, Advertising and Marketing, Public Relations and Press.

High School Diploma, Languages And Humanities, Gpa: 16,5/20

Activities and Societies: For two years, i integrated the school's volleyball team during regional/national championships.