Marco Silva

Marco Silva Email and Phone Number

Commercial and Demand Planner @ Puig
barcelona, catalonia, spain
Marco Silva's Location
Barcelona, Catalonia, Spain, Spain
About Marco Silva

Marco Silva is a Commercial and Demand Planner at Puig. He possess expertise in empreendedorismo, marketing. He is proficient in Espanhol and Inglês.

Marco Silva's Current Company Details
Puig

Puig

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Commercial and Demand Planner
barcelona, catalonia, spain
Website:
puig.com
Employees:
10830
Marco Silva Work Experience Details
  • Puig
    Commercial And Demand Planner
    Puig
  • Puig
    Commercial & Demand Planner
    Puig Mar 2022 - Present
    Barcelona, Catalunha, Espanha
    Part of the Sales Intelligence and Commercial/Demand Planning team and management of Carolina Herrera Fragrances & Make Up, Nina Ricci, Penhaligon’s, Commes des Garçons and Hermès for the Spanish market:- Product portfolio management and updating sales team: forecast (SAP IBP), inventory levels, status of product on orders, pricing, anticipation of stock-outs, repacks, discontinuations;- Collaborative Planning Process: obtain an accurate sales forecast for all the Launches and Promotional products and transmit the quantities to Operations (CPS Sessions and Exception Management) considering the estimated budget.- Follow-up of committed quantities consumption to ensure the non-existence of penalties and definition/monitoring of quotas per KAM for the promotional campaigns;- Work with local sales team, supply chain and global demand planning teams;- Daily use of SAP software: management of orders, control of fixed quotas, liberation of blocked orders etc.
  • Puig
    E-Commerce Executive | Prestige & Masstige Brands
    Puig Mar 2021 - Mar 2022
    Barcelona, Catalunha, Espanha
    Part of the e-tailing team for the Spanish market, assisting on the planning process for the top e-retailers and execute the online activations plans for Carolina Herrera, Paco Rabanne, Jean Paul Gaultier, Hermès, Nina Ricci, Penhaligon’s, Adolfo Dominguez & Aristocrazy:- Define and monitor the e-key account plan of the retailer with highest online VMS for the company, alongside with the trade marketing manager: contributed for a +68% online growth; support other key accounts' e-tailing strategy;- Operating as the e-content manager: creation and implementation of on and off-site activations within the e-retailers.- Work closely with external agencies for delivery of communication materials and budget control (Agencies: Redmood, Transperfect & Sampleo).- Develop and build long-term relationships with key e-retailers to drive online visibility & sales and ensure the best-in-class online shopping experience to customers.- Execution and monitoring of the on-site permanent visibility: added-value and SEO friendly content, promotion of ratings and reviews/sampling and updates during main KCPs.- Working closely with the digital marketing and PR local teams to ensure an efficient decision-making when dealing with redirection and paid media/social campaigns, based on variables such as: e-retailers’ activation plan and its business impact, counterparts and roles.- Partnership with the local marketing and global brands’ teams, working closely to shape and implement the digital plan: ensure all communications are compliant and in line with internal guidelines.- Reporting and channel intelligence: follow-up on campaign execution and monitoring its results; analysis and reporting online sales and traffic (per brand and client) to gather learnings, identify opportunities, new dynamics and propose new activations.- Gather market data to understand and provide a mapping of the competitive landscape of our category.
  • Puig
    Assistant Brand Manager | Prestige, Premium & Beauty Brands
    Puig Sep 2019 - Mar 2021
    Lisboa E Região, Portugal
    Assist the marketing planning process and execute the marketing & promotional plans for several brands, mainly Carolina Herrera, Paco Rabanne, Jean Paul Gaultier, Prada, Nina Ricci, Penhaligon’s, Shakira, Antonio Banderas, Victorio & Luchino:- Organize and control the products forecast with International Demand and Commercial Plans: coordination of KAMs’ product allocated quantities vs actual sell-in with the international Demand Planning and Customer Service teams and ensure the non-existence of penalties;- Monitoring and reporting to the Operational Marketing Teams of each brand: launches’ monthly sell-out, POS activities, PR actions, among others.- Management and control of the e-tailing strategy: banners, newsletters, product listings and product’s info;- CRM and social media adaptations and control the implementation of the digital campaigns defined for each retailer;- Coordination of marketing events (ex: Penhaligon’s and Pacollection launches in El Corte Inglés Lisboa);- Presentations and development of support materials for the sales team: marketing plans, new launches presentations, internal conventions, fragrances content/images, among others.- Request and control the delivery of materials: fragrances samples, mock-ups and final product for KAM’s presentations, Convention, Training or PR needs.- Management of catalogue: launches' calendar, updates, availability dates, logistic data, sales information, prices and distribution of stock between the KAMs.- Support the Marketing Department in administration and budget follow-up and purchase orders;
  • Playstation
    Marketing Assistant
    Playstation Jul 2018 - Jul 2019
    Lisboa E Região, Portugal
    Supporting all the communication and marketing strategy in Portugal:- Monitoring and collaboration on the strategic development of software and hardware marketing campaigns (ATL/BTL) and reporting the results;- Third party relations: contact with studios and distributors of PlayStation content and revision of communication materials;- Public Relations and Events: strategic planning and coordination of local events, organic and paid actions with influencers and relations with media channels;- Owned media: support the creation and adaptation of content and be the point of contact between the agency and the central marketing team;- Support the management of partnerships and manage the company’s local inventory;- Trade Marketing: support the team during the development of trade marketing and point of sale actions and with a weekly analysis of business, product, market and competition performance;
  • Tap Air Portugal
    Organizational Communication Intern
    Tap Air Portugal Mar 2015 - Jun 2015
    Lisboa
    Assist the Human Resources and Travel's Office department with: - Issuance of Declarations/Visas to the U.S.; - Management of employees profiles in the company's internal software; - Refunds; - Organization and digital transformation of the database; - Issuance of permits for leisure/service facilities;

Marco Silva Skills

Empreendedorismo Marketing

Marco Silva Education Details

Frequently Asked Questions about Marco Silva

What company does Marco Silva work for?

Marco Silva works for Puig

What is Marco Silva's role at the current company?

Marco Silva's current role is Commercial and Demand Planner.

What schools did Marco Silva attend?

Marco Silva attended Iseg - Lisbon School Of Economics & Management, The Valley Digital Business School, English Language Company, Panevropská Vysoká Škola, Instituto Politécnico De Leiria, Escola Secundária Da Lourinhã.

What skills is Marco Silva known for?

Marco Silva has skills like Empreendedorismo, Marketing.

Who are Marco Silva's colleagues?

Marco Silva's colleagues are Franz Heidsieck, Alejandra Meza, Ana Caroline Soares, Glendi Zapata Demo Chapur Norte, Ron Lafon, Alba Bertran Domenech, Magdalena Anna-Maria Sawade.

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