Becca Mcvey Email & Phone Number

Woodbury, Mn

Greater Minneapolis-St. Paul Area

Supported a marketing & sales team by coordinating client requests across cross-functional teams and acting as a SME for FindLaw systems. Lead weekly team meetings and new-hire trainings. • Diagnosed and fixed problems within our systems before clients were impacted, resulting in saved sales • Optimized client websites on a daily basis in WordPress/Divi using design and copywriting skills • Successfully lobbied for a title change with a market research-based deck and presentation • Created and updated documentation on FL systems and processes • Founded a goal-setting group that empowered members to set and accomplish OKRs with accountability & support

Greater Minneapolis-St. Paul Area

Lead account person for three clients, assisted on many others. Worked with and motivated internal teams, coordinated with vendors, and built rapport with clients. In addition to AAE duties, I continued writing copy and creating social media strategy. • Responsible for client communication and project execution • Created and nurtured client relationships • Developed and executed marketing plans

Greater Minneapolis-St. Paul Area

Responsible for client and agency social media strategy and execution. Created monthly digital media plans and stayed abreast of industry trends. Promoted to AAE position after 6 months. • Wrote social media posts and monitored accounts daily • Produced social media engagement reports to prove ROI • Increased followers for B2C client by 200% in target market • Coordinated projects with the account and production teams • Wrote copy for web, email blasts, menus, print ads & more

Delavan, Wi

Worked directly with VP Marketing as a two-woman marketing team. With a limited budget, we were able to increase app downloads by 550% in the US, 80% in the UK and 27% globally. • Managed the Facebook, Twitter, & YouTube accounts • Created and managed the Pinterest & Instagram accounts • Coordinated with VP Marketing to create social media strategy • Increased social media followers by 46% • Gathered competitive data on rival apps • Designed infographics, excel data sheets, & other forms

Bachelor Of Arts (Ba), Advertising

Activities and Societies: Kappa Delta, Advertising Club, Dance Marathon, Rho Lambda Honor Society, Student Union Board

High School Diploma

Activities and Societies: Varsity Volleyball, Future Business Leaders of America, Student of the Month, National Honor Society, Concert Band