The Leadership Thread (TLT) is a dynamic startup dedicated to empowering top-tier dental specialists to achieve their full potential. Through our innovative Moonshot Program, we provide tailored solutions for periodontists, oral surgeons, and endodontists, focusing on sustainable growth and lasting success. Our blend of education, community, and cutting-edge AI technology fosters an environment where dental professionals can thrive.Responsibilities:In my role at The Leadership Thread, I handle a variety of responsibilities, from recruiting and product roadmap development to marketing and sales initiatives. My focus is on supporting our mission to help dental specialists transform their practices and build a legacy of excellence.

Key member of executive leadership team driving the rapid expansion of the company throughout tenure, as organization grew from 26m to 90m in revenue and went through two private equity transactions. • Serve as product owner for campus education business: Oversee the success of an 8m+ campus education. Including overseeing product innovation, marketing strategies and sales tactics. Most recently oversaw the launch of new curriculum including developing go to market strategies and driving execution from customer success and sales teams.• Developed, marketed, and launched new membership learning tier: Served as organizational sponsor leading development and go-to-market strategy including, positioning, messaging, customer research, marketing and sales tactics for a new membership offering. Launch achieved goals generating 700K in ARR in the first 9 months. The product is maintaining 90% plus retention rate in its second year. • Developed and piloted enterprise offering: Led product development including customer journey work, positioning, and prospect research for new offering for corporate dental organizations. Pilot exceeded expectations resulting in 290k in direct revenue. • Oversee digital publication: Oversee content and SEO efforts for digital publication that became primary source of organic traffic to website garnering more than 10,000 unique visits a month. • Overhauled content strategy for business consulting division: Resulting in client renewal increases from 76% to 87% in a three-year period. Clients saw average billing of $1.6M compared to industry average of $740K and billed $829 per hour compared to industry average of $456.• Overhauled content strategy for entire business. consolidated and streamlined the disparate content creation centers into a single center of excellence to support organizational core differentiator.

Drove the development and execution of marketing strategies to support corporate revenue and performance goals. Hired, developed, and led a marketing team of 30; managed $2.5M annual budget.• Directed growth marketing efforts across 6 different product lines, overseeing strategic and tactical marketing programs, market research, sale enablement, public relations, and retention/engagement metrics. • Led digital marketing, including SEO, inbound content, and social media campaigns, resulting in 30%+ YOY growth of organic site traffic, 35% boost in lead generation, 300% follower growth and 100% revenue improvement. • Delivered consistent YOY customer revenue growth of up to 29%, as well as up to 10% increase in retention and 19.7% increase in campus revenue. • Spearheaded a large-scale transformation initiative, implementing Agile methodologies, which resulted in a 42% increase in productivity over 2 years, as well as measurable quality improvements. • Introduced new PR strategies, including first industry review of our online learning platform; received recognition as “best buy” designation from major trade publication. • Led influencer marketing efforts. Building a community of podcasters and social influencers who helped promote the brand.• Led product marketing function. Including but not limited to customer intelligence and research efforts, creation of buyer personas, customer journeys and various enablement materials.

Functioned in a dual role, overseeing creation of all educational and marketing content while also serving as product director for 3 SaaS verticals. Directed all product development and management functions, including managing story writing, wireframing, market testing, usability studies and road-map development. • Lead a revamp of content marketing strategies. Resulting in 35% increase in lead generation YOY and increase in SERP ranking for key longtail keywords. • Lead development and go to market strategy for patient education platform, Took product from concept to market in <7 months. Lead marketing strategy for product launch resulting in increase of average price by 8.5% for primarily online offering.• Led innovation of primary SaaS product (Spear Online) using VOC and analytics to evolve platform to drive engagement, doubling revenue and driving product retention 21% in 18 months. Adam McWethy Product Marketing Content SaaS Digital Marketing Product Leadership, Product Marketing, Content Marketing

Managed HR operations for workforce of up to 150, including overseeing all services, policies and programs. Managed new hire and on-boarding processes, employee relations investigations and legal compliance activities. • Redesigned benefits plan to reduce costs, preventing up to 18% annual rate increases. • Led multiple sales reorganizations, resulting in 16% client retention improvement and 23% YOY revenue growth. Adam McWethy Product Marketing Digital Marketing SaaS Content

Hired to lead the shutdown of production facility impacting 738 employees. Provided HR and onsite leadership for the workforce reduction, including processing layoffs, drafting legal documentation and completing workforce analysis.

Progressed internally, taking on additional roles based on experience and contributions. Oversaw marketing operations for web, email, store signage, trade show, inbound content and eCommerce platforms.• Built organization’s digital marketing competency. • Achieved top 3 placement in local search for 47 of 50 retail locations through local SEO efforts. • Launched content strategy that improved SEO and built reputation for thought leadership within the industry.• Overhauled email marketing, increasing average open rate by 10% and click through by 300%. • Restructured paid search strategy, increasing click through rate 33% while reducing cost per click 56%. • Led multiple product launches, including highest ticket product in company history; oversaw product training, incentive programs, advertising, and promotions; launch exceeded sales projections by 18%.

Delivered operational oversight of in-home and onsite wellness company, including building and leading team of 30 trainers providing services across 4 states. Held full responsibility of corporate partnership development, marketing and branding efforts, team leadership, administrative functions and product development.