Md. Aftab Uddin Email & Phone Number

Bangladesh

Dhaka, Bangladesh

Dhaka, Bangladesh

Major responsibility is research, develop, negotiate, and maintain buys for TV & Radio Media. Directly accountable for purchase of all media and works to ensure that buy is finalized properly.Responsibilities-• Media schedule development • Media schedule management• Negotiate, purchase, and consistently optimize profitable media buys by obtaining the most competitive prices in the marketplace• Build long term relationship with Media partners • Accurately manages media budget, and oversees the media billing and budgeting• Deliver and lead strategic input for all media plans internally and externally

Gp House, Bashundhara R/A

Channel planning, Process & Performance Management- Media (ATL and BTL) KPI Measurement & Channel agency capacity building  TV, radio, OOH, print media monitoring for right media-channel mix and cross –functional coordination’s for campaign execution Media agency alignment regarding campaign objective to develop the media plan Special Buy, CST alignment, monthly provisioning of all media & on boarding cross functional team. Multi-dimensional channel agreement scrutiny, renewals, amendment and addendum Business assurance and vendor compliance management Ensure On time campaign execution delivery & marketing A&P/budget control  Ensure timely submission & settlement of all invoices after job completion (ATL & BTL Media)Signature works: Solely Plan, execute & monitor the 5 koti campaign as head of media & BTL manager was in leave. After 2006 brand re-launch we executed the campaign within 24 hours nationwide.  Rolled out nationwide visibility drive to increase the GP brand visibility in 2014. Increase 250 OOH site within a month ensuring compliance.  Ensure smooth operation and transformation while internal Media operation outsource to Media agency and Media agency shifting.  Ensure compliance through HSSE (Health Safety Security & Environment) Audit and guidance Budgeting, Savings & Cost controlling initiative

Gp House, Bashundhara R/A

Media Strategy, Planning & Campaign execution-• Working as BTL Media budgeting, planning & reporting manager (Formerly known as strategic planning) under marketing department of Grameenphone Ltd.• Formulation of Outdoor & regional trade visibility plan and strategies to ensure the brand visibility• Drives to ensure the campaign awareness to the acceptable level• Ensure quality and timeliness of – Campaign installation and removal, quarterly review of Outdoor plan and proper reporting to senior management • Innovation in BTL (OOH & Trade) and sourcing • Execute BTL & Trade materials visibility materials following brand guidelines with accurate time management• Drive brand visibility and corporate image through effective BTL communication & drive efficiency in all media buying• Support the CRM team with promotional materials. Signature works: BTL (OOH) Media guideline and strategic platform  BTL Communications Dashboard Introduced 1st time in the country web base BTL (OOH) Monitoring system Plan and execute Grameenphone LOGO Re-launch within 5 days.  Plan and execute GP Brand re-launch within 72 hours  Budgeting, Savings & Cost controlling initiative SOP for BTL (OOH) Rollout  Coordinate and executed the ATL-led brand campaign event name “Duniya Kapano 30 mins” which was participated by 5k people on ground in Sylhet region.  Plan, execute & monitor the 3G campaign with innovation nationwide.  Ensure compliance through HSSE (Health Safety Security & Environment) Audit and guidance

BTL process and performance management -• Develop BTL Visibility plan and strategy considering: GP Brands, Product Line and Alignment with others channels.• Campaign plan according to the campaign modality to achieve the campaign objective (plan Reviews and adjustment )• Regional strategy for campaign plan and execution.• Set the execution plan to ensure the effective and efficient use of the resources such as budget, supplier and time.• Engage proactively with supplier to oversee the ongoing execution and give input if any adjustment required.• Ensure Time to Market for every deliverables• Maintain good PR relationship with 100+ supplier/agencies.• Receiving of the production /communicational items in ERP system.• Provides Job Completion Certificates to the agencies to reduce the fraudulence activities • Generate RFQ as per Sourcing policy • Leads in buying & execution of Digital print Media aligned with the company’s plan. Plan Digital print media quantity requirement and negotiate with vendors together with SCM.• Develop different media innovation and ensure the maximum utilization of existing media.• Monitoring agencies on monthly/weekly/daily basis:Signature works: BTL (OOH) Strategy for GP ‘Mission’ based marketing action plan roll out in different markets for GP Budgeting, Savings & Cost controlling initiative Ensure compliance through HSSE (Health Safety Security & Environment) Audit and guidance

Acba, Business Administration, Enrolled

Mba, Marketing

Bachelor'S Degree, Bba Major In Marketing

Hsc, Com

School, Science