Md. Ashraf Uddin Email & Phone Number

Baitul Hossain Building, 14Th Floor, 27 Dilkhusha, Dhaka-100

Leadership & Team Development: Spearhead a 400-member cross-functional team, fostering a high-performance culture that aligns individual and organizational goals. • Distribution Network Expansion: Successfully built a robust national distribution network with 150 dealers and 6,600 active retailers, ensuring market reach and customer engagement. • Revenue Growth: Delivered a 26% compound annual growth rate (CAGR) in top-line revenue from 2021 to 2023, setting new benchmarks for profitability. • Market Dominance: Designed and implemented high-impact marketing campaigns and BTL strategies, establishing the brand’s presence and achieving over 80% market share

Chittgong Head Office

Responsibilities:• Develop and implement strategic sales plans and strategies for developing business and achieving the company’s sales goals & expand customer base• Develop sales plan. Prepare forecasts and KPI reporting for the sales team, for using in organizational planning, financial forecasting, budget setting and strategic planning.• Establish sales objectives by forecasting and developing annual sales quotas for regions, areas and territories; projecting expected sales volume and profit for existing and new products• Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors• Analyze pipeline and lead data, deliver periodic reporting to the sales and marketing teams providing key business insights: typical reporting relates to Demand Generation, Pipeline Forecast and Trends, Market Segmentation, Win/Loss,• Land / expand: build process, funnel for manual top-down reach out, on boarding, activation, expansion• Work collaboratively across teams - including Engineering, Product and Marketing• Establishes and maintains relationships with industry influencers and key strategic partners (Dealers, retailers, corporate customers, individual clients etc.)• Lead, develop and manages sales operating budgets and oversees advertising and promotion activities including print, online, electronic media, and direct mail.• Develops and recommends product positioning and pricing strategy to produce the highest possible long-term market share.• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions, also monitors competitor products, sales and marketing activities.• Directs staffing, training, on & off job coaching and performance evaluations to develop and control sales and marketing programs.

Head Office- Chittagong

• Countrywide dealer/distributor channel development• Supervise the existing sales channels nationally.• Support trade marketing team• Prepare yearly and monthly sales budget, forecasting & business plan.• Training & development of national sales forces.• Coordinate briefing sessions, demonstrations and workshops for sales forces.• Cross-functional communication with internal and external customers.• Strengthening credit management of dealer channel.• Active participation in decision making.• Performance monitoring and evaluation of sales forces.

Corporate Office, Chittagong

• Countrywide dealer channel development• Support trade marketing team• Prepare yearly and monthly sales budget & business plan.• Coordinate briefing sessions, demonstrations and workshops.• Cross-functional communication with internal customers.• Strengthening credit management of dealer channel.• Active participation in decision making.• Performance monitoring of sales forces.• Training & development of sales forces.

Dhaka-South

• Supervise activity for maximum achievement of volume, value & profitability • Increase distribution reach both in depth & width. • Boost up team productivity by on & off job coaching.• Prepare yearly and monthly sales budget & business plan.• Coordinate briefing sessions, demonstrations and workshops.• Cross-functional communication with internal customers.• Play vital role to increase visibility of products & CSR activities to enhance company image.• New product development.• Strengthening credit management.

Eastern Region

• Understand the retail environment. • Distributor management and business plan development. • Sales planning and visibility development.• Team management and capacity building • Relationship management.• Lead a large team including TSO, ASM, SPC, TME, TMS, and SPC Supervisor etc.• Monitoring Mall base activation• Active participation in management meeting to evaluate the company business and formulate new strategy regarding product pricing, product line expansion and trade marketing.

North Bengal & Sylhet Division

• Achievement of primary and secondary sales.• Distributor management and business plan development.• Team management and capacity building.• Sales planning and visibility improvement.• Coverage expansion, both numeric and weighted.• Understand the retail environment.• Scheme management.• Managing field force through team building, training & development, coaching & guiding.• Guide the RUNNER project, a special project to invade into the rural market, for enhancing the market share in rural areas.• Develop a permanent and strong relationship with external and internal customers.• Any other responsibilities assigned by the line manager.• Monitor & implementing different marketing activities

Sylhet,Comilla,Noakhali,Chittagong

• Prepare business plan for territory.• Develop operational sales plan to meet the primary and secondary sales target.• Develop strategies to implement company’s vision and act accordingly.• Ensuring companies profit & Distributors proper ROI.• Prepare yearly sales forecast for territory.• Route planning of whole territory consisting 45 outlets.• Planning and implementation of Journey plan for DSR’s.• Ensure superior customer service than that off the competitors.• Training Distributors sales representative.• Preparing customized promotional plan.• Tracking competitors activity and act accordingly

Master Of Business Administration - Mba, Marketing

Master Of Science - Ms, Physics

Bachelor Of Science - Bs, Physics