Key Responsibilities:- Define, develop, and execute business strategy, communication strategy, RTM strategy for brand in line with the overall business objectives of the company through managing the yearly budget.- Driving all aspects of I&R process like product development packaging development, pricing, communication development, placement planning, post evaluation etc. - Finalizing briefs: Product & packaging brief, communication brief, media brief, sampling & activation brief, research brief etc.- Conduct Qualitative & Quantitative research :Concept Study, 60/40, BHT, FGD, Epicure etc.- Deliver market share & HHP KPI. Improve brand health & equity. - Deliver brand’s financial KPIs (Top line and Bottom Line) - Maintain & execute global brand identity & design guidelinesKey Highlights: - MAGGI ReiMAGGIne Campaign: Aligned with global strategy the campaign was the mega relaunch of Masala range of MAGGI Noodles. The campaign included: recipe renovation, packaging development, communication development, media planning etc. - MAGGI Transparency Campaign: Aligned with regional strategy, the objective was to make the brand more transparent to consumers. This image building integrated campaign included: consumer & shopper communication, activation, PR etc.- MAGGI Masala Blast Launch: Locally developed, the most successful innovation in noodles portfolio. Within launch of one year, it now contributes 5% of noodles portfolio.- MAGGI FUSIAN Launch: A new sub brand of MAGGI that aims to provide pan Asian cuisine noodles taste and experience directly from MAGGI Kitchen to Bangladeshi consumer - MAGGI Family FUN Pack Launch: A bigger economy pack for loyal consumers to drive consumption frequency.Key Achievements & Awards: - Esteemed HR Award for launching of MAGGI ReiMAGGIne Campaign in 2019- Best Noodles Brand Award for MAGGI in 2019, 2020 & 2021 from Bangladesh Brand Forum- Achieved the “Best Brand Award 2021” recognized by The Economic Times

Key Responsibilities:- Be the interface of field sales team to brand. Providing RTM inputs during brand’s planning. Deliver category and brand wise top line target, provide strategic support in delivering bottom line target.- Demand forecasting, Channel Development: Modern Trade & Retail. Shopper understanding develop insight & implement category, channel plans and RTM projects accordingly. - Develop mechanism and implement trade support Activities like Trade Promotion, Trade Loyalty Program, Display Program, SSF Engagement Activity, Trade Engagement Activity etc.Key Achievements & Awards: - Winner of Best Initiative Award of 2016 & 2017- Received Groundbreaking Activity Award 2017 for turning around MAGGI business - Successfully rolled out Nestlé SHATHI, the first ever yearlong Trade Loyalty Program in 2016- Guided National Key Accounts Team to start first yearlong Joint Business Plan with top key account like MEENA BAZAR, SHWAPNO and AGORA. - Launched new variants and SKU- MAGGI Chicken, MAGGI DESHI Jaal, MAGGI Mezbani Masala, MAGGI Chilli Chicken

Key Achievements & Awards: - Winner of Best Initiative Award of 2014- Launched new variants and SKU- NIDO FORTIFIED (400g & 26g), Breakfast Cereals (KOKO KRUNCH 80g, MILO 330g), COFFEEMATE 5g

Key Responsibilities: - Distributor management and business plan development, sales planning, and availability & visibility development. Team management, capability development of secondary sales force. Analyze competitive environment and business opportunities and ensuring discipline and compliance of at distribution points.Key Achievements & Awards: - Winner of “Best Initiative Award” of 2013- Regional Project Champion: successfully rolled out project “Touch the UNTOUCHED”, helped to generate 4% incremental sales to total regional business in 2012

Key Responsibilities: Developing territory business plan & achieve annual growth target. Ensuring AVA (Availability, Visibility, Accessibility) of Nestle portfolio. Sales and visibility plans: ensuring right placement, usage of POP materials in right outlets. Training and development of SSF (Secondary Sales Force), distributor profitability management and knowledge developmentKey Achievements & Awards: - Winner of Best Initiative Award of 2011 - Highest Volume Growth provider award of Breakfast Cereal category in 2011

I was responsible for conducting qualitative and quantitative marketing research for the upcoming launch tow products of MAGGI portfolio. I had to conduct consumer immersion in different areas of Dhaka city, collected raw data from target group through face to face interview, questionnaire fill up, home visit etc; screened, analyzed, compiled those data, generate insight based on observations, provided suggestions and recommendations etc.