Category: Ready Mix (Spice), Ketchup, Mustard oil, Ghee- Develop Marketing & Brand management strategy to support top line & bottom line growth for the assigned product.- Responsible for Mixed Spices and Mustard oil category. Develop Annual Plans & Budgeting for the assigned category. - Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the assigned portfolio.- Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.- Develop strategies into detailed marketing plans and executions.- Develops strategies and managing marketing campaigns across TV, print, digital and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands. - Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.

- Development of annual business plan (ABP) for Apex align with the Annual Operating Plan (AOP) of the organization. - Develop Brand & Marketing strategy for Sprint (in house athleisure brand of Apex). - KOL, Brand ambassador and Sponsorship management for the assigned brands. - Active participation in brand building: worked to establish Maverick (a lifestyle brand from the house of Apex). Previously it was only footwear brand. Developed logo, brand color, guideline, brand persona, brand manifesto & TG profiling. - Initiated and launched Maverick 360 degree campaign in ATL, Digital, BTL, Event and Activation successfully and increased TOMA. - Develop strategy and 360 degree campaign plan for spring summer collection which increases brand awareness by 27%.- Develop campaign strategy and creating asset like “Founders Day” on the occasion of founder’s birthday. - Strategized and prepared different innovative digital content for different brands for better communication and keep brand trendy. - Coordinating with different channels like Retail, Franchisee and wholesale to increase sales and building different communication material for different channels.

Brand & Communication planner.Digital Planning & Buying.

Consumer Brands Department