Experiences accomplished through- Sales, distribution, sales excellence, Brand marketing (both local & Multinational), business development, training, and key account management. Improvement of commercial process and sales force effectiveness, market research. Delivered outstanding results throughout the tenure in commercial process.Seasoned & Result oriented professional with 22 years of experience of which 12 years in leadership role (HOD & Head of Operations) in local corporate houses and multinational handling multinational & local best brands.Specialties & expertise: General Management with P & L responsibility, leading large teams, product portfolio transformations & Go-To-Market Transformations. Launching new products and turning them into market leading brands Developing market leading brands by marketing plans, consumer understanding, brand strategy, advertising, and trade and consumer promotions. Growing business through- Emotional intelligence, people management, strategic business planning, results orientation, provide superior customer value, leadership and team building. Developing market leading brands by marketing plans, consumer understanding, brand strategy, advertising, and trade and consumer promotions. A functional expert in trade marketing (retail channel development), corporate marketing, sales Management, distribution and customer service management. Capable to drive integrated business planning specially sells and operation planning. Gained commendable knowledge in strategic planning and demand management and change management.
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Chief Sales Marketing OfficerOmera Petroleum Limited Sep 2022 - Feb 2024Mobil House, Dhaka, BangladeshIn this role, proactive leader of strategy development, corporate vision, governance, daily operations, and integrated multi-channel marketing. Have created a culture of winning team performance and capability. Additionally, I have enhanced the customer experience to promote brand awareness and footprint. Have aligned operations to short and long-term targets. Furthermore, I propelled new business expansion, alternative channel development nationwide. Have introduced and Implemented RTM and GTM successfully in LPG business. -
Chief Marketing OfficerUnitex Lp Gas Ltd. ( Unigas) Sep 2019 - Sep 2022DhakaUnigas was launched in market during covid period in March 2020 and received a tremendous success, It was a big decision for me. Within short period of time Unigas has turned into a trusted brand. Unigas market share is more than 6%. On the other hand most of the companies are struggling about their share in market except few.
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Sr. General Manager, Marketing & Sales, Fresh Tissue. Fresh Paper And Fresh Ball PenMeghna Group Of Industries Feb 2019 - Aug 2019Gulshan, Dhaka, BangladeshDesign value-added products to retain the customer for long time. Responsible for improvement of commercial process and sales force effectiveness, market research, marketing training etc.Fresh is one of the largest domestic consumer packaged goods company in BangladeshPortfolio: (1)Fresh Tissue (2) Fresh A4 Paper & Exercise book (3) Fresh writing & printing Paper and Specialty paper and (4) Fresh Ball pen • Average sales increased per month from US$ 3 M to US$ 6 M and turned the SBU a profitable one. • Turned Fresh tissue as a popular brand and market share reached at 40% from 20%. • Managed a comprehensive marketing budget of over $ 2 million annually. • Developed and implemented customer wise sales strategy increasing customer satisfaction to 95% -
Executive Director, Sales & Marketing, Tissue & Paper ProductsBashundhara Group Jul 2017 - Jan 2019Bashindhara Industrial Headquarters-2, Bashundhara R/A, DhakaSales increased by five in terms of volume and value and its market share reached at 90%. Numeric distribution of Bashundhara tissue reached at 95%, when customer thinks to buy tissue, Bashundhara Tissue & Paper is the unbeatable market leader in Bangladesh, During my tenure with this company sales rose from US$20 million to US$ 110 million annually. We successfully created an emotional bond between consumer and Bashundhara Tissue -
Head Of Division (Hod), Marketing & Sales, Tissue, Paper & Hygiene ProductsBashundhara Group Jan 2015 - Jun 2017Dhaka, BangladeshInnovative thought and ideas were added to change the company business. Emphasize on people management, because people is the core asset. Execution culture is the the core part of business-implemented it successfully and market share of Bashundhara tissue reached at 85%. Various brand activities have been conducted to keep the bashundhara tissue in the mind of customer as first choice.• Have turned above mentioned products into exciting brand and managed recognition. Bashundhara Tissue and Paper won the best brand award given by Bangladesh Brand Forum. • Revenue growth 50% and yearly revenue rose at US$ 150 million. • Transform of business from distributor driven to fully pre-order model performance driven retail business. -
General Manager, Marketing & Sales, Tissue, Paper & Hygiene ProductsBashundhara Group Feb 2011 - Jan 2015Bashundhara R/A, Dhaka-1229Portfolio: (1)Bashundhara Tissue (2) Bashundhara A4 Paper & Exercise book (3) Bashundhara writing & printing Paper and Specialty paper (4) Hygiene products: Bashundhara Diapant, Diaper, Monalisa Execute the business plan and turn the business into reality.Top to bottom set clearly spelled out objective and measure the results against the objectives. It turned into habit & practice. We successfully created an emotional bond between consumer and Bashundhara Tissue• Sales volume increased three times and its market share reached at 90%. • Numeric distribution of Bashundhara tissue is 90%. • Revenue growth four times from 20 million US$ to 102 Million US$ -
Unit Sales ManagerTranscom Beverages Limited.(Pepsico) Jan 2008 - Jan 2011Responsible for sales, marketing, trade marketing & distribution, sales force excellence programs for the Chittagong unit. -
Regional Sales ManagerAkij Food & Beverage Ltd May 2005 - Jan 2008Dhaka, Bangladesh -
Medical RepresentativeSanofi Dec 1997 - Jan 2002Dhaka, Bangladesh
Md. Masuduzzaman Education Details
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Marketing -
Chemistry -
Bangladesh Institute Of Management (Bim)Marketing Management -
Bangladesh Institute Of Management(Bim)Computer Science -
Business Administration
Frequently Asked Questions about Md. Masuduzzaman
What is Md. Masuduzzaman's role at the current company?
Md. Masuduzzaman's current role is Chief Marketing Officer at Omera Petroleum Ltd..
What schools did Md. Masuduzzaman attend?
Md. Masuduzzaman attended University Of Dhaka, University Of Dhaka, Bangladesh Institute Of Management (Bim), Bangladesh Institute Of Management(Bim), University Of Dhaka.
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Md Masuduzzaman
Gis Analyst Candidate | Skilled In Arcgis, Spatial Analysis, And Remote Sensing | Geography And Environmental Science Graduate | Actively Seeking Analyst RolesDhaka, Bangladesh -
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