Head Of Marketing Department
CurrentAs Head of Marketing at Technovision, I led the development and implementation of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. Key marketing campaign achievements include:- Google Review Campaign: Initiated and led a successful Google review campaign across 13 store locations, garnering 10,000+ reviews to boost Google visibility and reputation.- Re-branding and Visibility Enhancement: Executed a re-branding initiative for all stores, incorporating vibrant creatives, colors & lights to increase visibility and brand recognition.- Retargeting Campaigns: Developed and executed curated offers, deploying WhatsApp, SMS, and social media campaigns to engage both existing and potential customers effectively.- Influencer Marketing Campaign: Spearheaded a groundbreaking influencer marketing campaign, negotiating with notable influencers in Hyderabad. Achieved remarkable results with 30 million views, 75k followers gained in 70 days, and 50 campaign videos produced.- Google & Meta ads Campaign: Orchestrated and executed Google and Meta (formerly Facebook) ads campaigns to enhance brand visibility and awareness, strategically targeting key demographics and leveraging engaging ad creatives to effectively capture audience attention and drive brand engagement.My resposibilities were to:• Devise and execute marketing strategies across digital platforms, social media, emails, and events.• Manage marketing team for effective campaign implementation.• Conduct market research to drive strategic decisions.• Oversee creation of marketing materials in line with brand guidelines.• Implement automation tools for streamlined campaigns.• Collaborate cross-functionally to align marketing with business goals.• Analyze metrics to optimize performance.• Stay updated on industry trends for strategy refinement.• Establish and manage cold calling and customer service team.• Provide strategic insights to founders' office.