As Head of Marketing at Technovision, I led the development and implementation of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. Key marketing campaign achievements include:- Google Review Campaign: Initiated and led a successful Google review campaign across 13 store locations, garnering 10,000+ reviews to boost Google visibility and reputation.- Re-branding and Visibility Enhancement: Executed a re-branding initiative for all stores, incorporating vibrant creatives, colors & lights to increase visibility and brand recognition.- Retargeting Campaigns: Developed and executed curated offers, deploying WhatsApp, SMS, and social media campaigns to engage both existing and potential customers effectively.- Influencer Marketing Campaign: Spearheaded a groundbreaking influencer marketing campaign, negotiating with notable influencers in Hyderabad. Achieved remarkable results with 30 million views, 75k followers gained in 70 days, and 50 campaign videos produced.- Google & Meta ads Campaign: Orchestrated and executed Google and Meta (formerly Facebook) ads campaigns to enhance brand visibility and awareness, strategically targeting key demographics and leveraging engaging ad creatives to effectively capture audience attention and drive brand engagement.My resposibilities were to:• Devise and execute marketing strategies across digital platforms, social media, emails, and events.• Manage marketing team for effective campaign implementation.• Conduct market research to drive strategic decisions.• Oversee creation of marketing materials in line with brand guidelines.• Implement automation tools for streamlined campaigns.• Collaborate cross-functionally to align marketing with business goals.• Analyze metrics to optimize performance.• Stay updated on industry trends for strategy refinement.• Establish and manage cold calling and customer service team.• Provide strategic insights to founders' office.

As Co-Founder & Head of Marketing at Ink Me Silly, I spearheaded the establishment and growth of a disruptive e-commerce venture specialising in affordable printed phone covers and accessories. From ideation to execution, I played a central marketing role in shaping the company's strategic vision and operational framework. Key contributions include:• Co-conceptualised and implemented a pioneering business model offering printed phone covers at an unprecedented price point of ₹99, revolutionising the industry landscape.• Co-led the development and launch of a robust e-commerce platform, overseeing all aspects of website design, functionality, and user experience optimisation.• Co-managed end-to-end supply chain operations, from product sourcing to inventory management, ensuring seamless order fulfilment and customer satisfaction.• Devised and executed innovative successful marketing initiatives, including social media campaigns, influencer partnerships, and targeted advertising, driving significant brand awareness and customer engagement, resulting in measurable business outcomes, including revenue growth, customer acquisition, and process optimisation.• Managed rebranding efforts to enhance brand image and recognition.• Advised on operational processes, leading to improved efficiency and cost savings.• Conducted performance analysis to optimize resources and identify growth opportunities.• Proactively addressed challenges and implemented solutions for continuous improvement.• Provided advisory leadership and mentorship, resulting in team development and success.

• Managed accounting and auditing tasks, including data entry, financial analysis, and report generation, while simultaneously pursuing my undergraduate degree.• Conducted regular audits to ensure compliance with financial regulations and internal controls, contributing to the accuracy and integrity of financial records.• Collaborated with senior accountants to reconcile accounts, resolve discrepancies, and gain practical insights into accounting principles and practices.• Developed proficiency in accounting software and tools, such as Tally and ERP systems, through hands-on experience and self-directed learning.• Acquired knowledge of Goods and Services Tax (GST) and Income Tax laws and regulations, including GST registration, filing returns, and income tax computation, enhancing my understanding of taxation principles and compliance requirements.• Contributed to the improvement of accounting processes and procedures.