▪ Planning and executing digital marketing budget to monitor and measure ROI.• Creative direction, plan, design and implement various campaigns and promotional activities.• Processing work orders and bills aligning with vendor, bill verification, management and account team. • Research and assess media buying scopes and develop optimized digital media plans by focusing on TG analysis and digital listening with a media buying agency. • Communicate and manage Digital, Creative and Media agencies. • Maintain marketing calendar, propose & implement campaign ideas.▪ Maintaining brand strategy includes the setting of style guides, brand guidelines, brand vision, and value propositions for the short as well as the long term.▪ Analyze new market trends, business opportunities and market segments.▪ Generate ideas and strategies based on data-driven insights and recommendations. Campaign modality design, onboard and execute to boost up online sales from the platform.▪ Maintain communication with all sales networks, financial institutions and the public relations team. Optimize and manage online platforms to increase the content's visibility.

▪ Planning and executing digital marketing budget to monitor and measure ROI.▪ Analyze new market trends, business opportunities and market segments.▪ Supervise to oversee all branding material for social media accounts, website merchandise and content promotions aligning with the brand management team, agencies, management and other concerns.▪ Generate ideas and strategies based on data-driven insights and recommendations. Campaign modality design, onboard and execute to boost up online sales from the platform.▪ Develop, implement and manage marketing campaigns and digital marketing strategies that promote the products and services of the Plaza & online platform to enhance brand awareness in all market areas. ▪ Create a marketing strategy and campaign by creating the content idea, the budget plan, and the implementation schedules. ▪ Promote the online platform and promotional products and services on various all media channels. ▪ Maintain communication with all sales networks, financial institutions and the public relations team. Optimize and manage online platforms to increase the content's visibility. ▪ Maintaining brand strategy includes the setting of style guides, brand guidelines, brand vision, and value propositions for the short as well as the long term.

 Periodic Data Analysis of Campaign, Order, Sales, growth to design new offers and benefits and to ensure profitability with margin analysis. Ensure monthly campaign planning & design with ROI analysis of the team along with forecast. Ensure Targeted KPI of the team on new seller acquisition, assortment and make them active. Identify new seller/brand prospects through data driven analysis on the market.  Communicate with merchant for offer, stock reconciliation, product segment, payment, promotion. Coordination with Logistic, IT, Content, Design, Digital Marketing, Branding, Accounts & Finance Team for day to day business affairs to maintain chain linkage of operation. Facilitate sourcing and on boarding of leads (sellers /brands) based on the category and company strategy.  Developing & Implementing strategies for Merchant acquisition & to educate sellers about selling on E-commerce platform.  Managing Vendor / Sellers account through continuous communication to maintaining relationship for fruitful business. G2M strategies- understand the market, identify the seller & business portfolio to acquire new Vendor. Train up vendors / Seller about how to maintain the ASC, website & system works in every aspect. Maintaining acquisition trackers (seller status, follow up, contract signed to live etc.) for daily based report. Identify product trend and as per trend merchandise website home page, category page, Sub category page & sub-sub category page.  Analysis vendor /product acquisition VS outcome.  Overall report to the CEO & COO of the business.

Design, development & implementation of new campaign, offers on different occasions with generation of higher traffic, boosting online sales volume & achievement of sales target. Research & development, planning of new concept & techniques in the website for the development of E-commerce business of Walton Group to boost sales & traffic along with online sales & policy. Corporate communications of all channel partners including Bank & Financial institution for EMI process flexibility, campaigns & gateway development. Business development, vendor acquisition coordination & follow up with the concerned department. Keep tracking of EMI activation & refund transactions.

Junior Chamber International Bangladesh is a non-profit global organization for young active citizens. The regional office is situated in Banani, Dhaka, Bangladesh. I am the treasurer of the local chapter of JCI Dhaka Aspire.Guideline of JCI Mission, VisionBudget ManagementMember Fund CollectionEvent Budget AllocationBudget Preparation

Junior Chamber International Bangladesh is a non-profit global organization for young active citizens. The regional office is situated in Banani, Dhaka, Bangladesh. I was the executive vice president (EVPl) of the local chapter of JCI Dhaka Aspire.Guideline of JCI Mission, VisionSupporting the Local President on his goal.Member Collection and Collaboration with the JCI CultureWorkshop OrganizeTeam Building SessionSustainable Project Implementation keeping aligns with the UN Goal requirements.Understanding the role of members in the chaptersCompliance Management

Junior Chamber International Bangladesh is a non-profit global organization for young active citizens. The regional office is situated in Banani, Dhaka, Bangladesh. I was the GLC (General Legal Counsel) of the local chapter of JCI Dhaka Aspire.Guideline of JCI Mission, VisionGuiding the Constitution of JCIUnderstanding the role of members in the chaptersCompliance Management

Marketing & communication strategy planner of sheiboi ebook store. Lead generation & sales of ERP software for Large & Medium Business Enterprise. Corporate Communication. Expertise in digital marketing strategy formulation & implementation with strong grip in 360 degree of digital content marketing.Achievements: Successful integration of MIFE platform between Robi Airtel & Sheiboi for DOB (Direct Operator Billing) along with collaboration on building brand image & visibility for both the parties to work in upcoming projects. Successful collaboration with ICTD Ministry of the Govt. of Bangladesh in acquiring Innovation Fund & other govt. project. Selling & implementation of the ERP software in the Labor Ministry of Bangladesh. 268% increase in ebook sale with over 200K collection in YR 2017 in a YOY comparison of 2015-16. 48% growth in 1st Quarter [Jan-Jun’ 2018] in compare to last quarter of YR 2017. Successfully conduct & arranged event Ekushey Boi Mela 2018 with 40% cost optimization in compare to YR 2017.Job Description: Plan, develop & execute effective sale strategies for product marketing. Prepare monthly, quarterly & annual sales forecasts, marketing & event budget with retention & recovery plan. Lead sales, marketing & production team to achieve sales targets. Perform research and identify new potential customers and new market scopes & opportunities Establish productive and professional relationships with key stakes & personnel of customer accounts. Boost sale through product promotion, event planning & other relevant activities by maintaining up-to-date market knowledge and proactively seeking out new opportunities. Create content, analyze, research & maintain social media accounts & channels of the company & perform digital marketing with online reputation management.

Experienced professional with eminence exposure in idea generation, planning, develop & executing the marketing proposal & plan for the company's product. Promote product through promotion, positioning, placement, branding & event management with other relevant activities. Create content for multiple social media channels & monitor online reputation management, CRM (Customer Relationship Management) with digital marketing tools & strategy. In addition to my analytic skills my conversational & cross functional team & peer building abilities with professional attitude helped me to represent myself as the face of the organization.

Raven Systems Ltd. is a sister concern of DIRD Group. We provide manifold IT services & solutions to enhance enterprises in structured & simple ways. We provide ERP (Enterprise Resource Planning) Solutions, Customize Web Development, Mobile App Development, Software Testing, Application Support & Maintenance.

Expertise in Credit Risk Management&Bad Debt Optimization of high value postpaid segment of both corporate & individual. Excellent record of consistent revenue growth & collection realization for the company. My experience has made me proficient in analyzing potential bad-debt & how to manage them & keeping the bad-debt level at a certain threshold with the help of retention & recovery strategies. Achievements:Excellent track record & extra ordinary performer in annual appraisal from 2010 to 2015 with 100% objective achievement in YR 2013-2015.Under my strategic management & direction, high value postpaid ICON market has earned 7% collection increment from YR 2012 to 2015 & earned approx. USD. 8.7 millionPlan & implement revenue enhancement and collection strategies as per market segmentation with collaboration with all relevant shake holders.Forecast, identify & analyze of concerned collection area & churned accounts in co-ordination with ERM & Corporate Sales team.Providing strategic & leadership role for key divisions- Large & Medium Corporate, BL Roaming & High Value Post paid segment (ICON). Developed & Implement CLP (Customer Loyalty Plan) for the high value individual & corporate post paid market for achieving CEM (Customer Experience Management) goal by providing superior customer service. Ensuring constant cash flow from generated revenue & maintain a healthy collection trend.Monitor Debt reports for High value segment & apply different collection & recovery strategy to ensure maximum collection of outstanding on agreed time frame & avoid unnecessary charges. Ensure personalized service for each high profile VVIP & Roaming Customer according to their requirements through roaming care team.Identify concerned collection area & potential dormant/chum-accounts proactively & co-ordinate with ICON, B2B, large & medium enterprise market (corporate sales) & Marketing teams to maintain service level & ensure constant collection & retention of accounts.

Prepare market-wise credit reports for monthly & yearly projections and targets for revenue management & collection.Developed process for credit monitoring & rectification of high value post-paid segment.Lead high value post paid team by providing all sorts of analytic & strategic reports on revenue, collection, bad-debt optimization & retention.Ensured all bill payments & adjustments are updated accurately & timely in billing system.Coordinated and supervised the ICON outbound calling team for customer complain & providing solution by stakeholder.Improve customer retention through loyalty programs,analysis of customer wants & needs, behavioral & demographic segmentation, analyzing on blocked/dormant customers, initiate proactive approach with the coordination with all involved stakeholders.Critical Analysis of all Banglalink™ post-paid Accounts.Maximize the collection of post-paid customers as well as minimizing Bad Debt & Churn through proactive approach & personalized segmentation based monitoring.

1. Customer Handling over phone of post-paid segment (Query/Complain/Feedback)2. Retention of churned customer & re-registration of them.3. Churn Management & zero usage trend analysis.4. Ensuring maximum number of retention of churn & dormant base customer against given target.5. Manage back office, bill delivery and subscription management for banglalink. Archive and manage all the documents in line with regulatory compliance. Ensure receiving, vetting, scanning, uploading and archiving of SAFs/UTF/M-remittance documents properly. Review the processes to minimize the cost of bill delivery.6.Ensure personalized service for each Roaming Customer according to their requirements through roaming care team. 7. Monitored and maintained data for market-wise outstanding bills and projected revenue & collection figures for corporate reporting and yearly targets.8. Settlement of post-paid accounts pending invoice.9. New post-paid customer vetting through welcome letters & phone calls to main & alternative number.

Stock Exchange, Trading, BO/IPO opening, CPM (Customer Portfolio Management).