Trade Marketing Supervisor
Current* Working closely in collaboration with the Territory Sales person.* Focusing on the achievement of the agreed objectives (e.g., volume, profit, availability, visibility, awareness, and other similar KPIs) for the covered territories.* Co-creating plans for tactical trade activation program aligning with the field force.* Build and maintain strong relationships with Trade Loyalty Program (TLP) retailers and manage loyalty strategies.* Generating insights and collecting retailer's feedback.* Drive sales volume targets for TLP outlets and identify business growth opportunities.* Develop and Implement market-specific plans for Existing Adult Smoker (EAS) activation.* Lead and mentor the BA (Brand Activation) team, ensuring effective execution of activation program.* Analyze performance data and prepare detailed reports on trade activation and loyalty Programs.