As AGM - Sales Operation, I lead strategic planning and execution across sales, trade marketing, distribution, and replacement/returns to achieve business growth and efficiency. My focus areas include:Trade Marketing:Execute trade programs, including loyalty initiatives, trader and electrician meet, and QPS/QPDS sessions.Enhance product visibility and consumer engagement through strategic promotions and merchandising.Manage incentive programs for the sales force and DB partners.Monitor trade budgets and ensure expenditures align with company goals.Drive innovative BTL (Below the Line) and digital marketing, utilizing POSM tools like posters, banners, and brochures.Lead branding efforts including shop signs, highway ads, and wall paints to strengthen market presence.Track NPD (New Product Development) and competitor activities to ensure market relevance.Sales Admin & Sales Development:Oversee and mentor the sales admin team, managing KPIs for consistent performance.Develop and implement sales and distribution plans to optimize market growth.Manage PJP (Permanent Journey Plan) for the sales team, ensuring efficiency through monitoring and follow-ups. Oversee DB (Distribution Business) claim management, recruitment, and ROI management for network expansion. Organize and manage sales events, enhancing team engagement and productivity.Distribution & Replacement Management:Supervise the distribution team to maintain efficient scheduling and cost control.Oversee replacement/return processes, ensuring adherence to company policies and SOPs.By focusing on operational excellence, efficient team management, and strategic marketing, I drive brand visibility, sales growth, and sustainable business development.

Strategic Development and Execution:Design and implement comprehensive sales and marketing strategies that align with the company's objectives.Keep abreast of market trends and competitors' activities to identify opportunities and challenges.Sales Leadership:Drive sales volume and market share growth in line with company targets.Develop and manage key customer relationships, and negotiate contracts to maximize profit.Ensure efficient and effective sales operations, including route-to-market and distribution strategies.Marketing Management:Oversee the development and execution of marketing campaigns, product launches, and promotional activities.Collaborate with product development teams to understand product specifications and create market-relevant strategies.Manage brand positioning and develop strategies to enhance brand recognition and customer loyalty.Team Building and Management:Lead, motivate, and develop a high-performing sales and marketing team.Set objectives, monitor performance, and foster a culture of continuous improvement and excellence.Budget and Resource Allocation:Manage budgets for sales and marketing activities, ensuring optimal allocation of resources and maximum return on investment.Monitor and report on the effectiveness of sales and marketing strategies.Stakeholder Engagement:Liaise with internal teams, external partners, and stakeholders to ensure cohesive brand messaging and business growth.

Led a paradigm shift in Ejab Group's Mozzarella Cheese business, transitioning from a 20-year credit-based model to a lucrative cash model. This strategic move unlocked 123 new clients and fueled a remarkable 42% year-over-year sales surge from 2021 to 2022.Key Achievements:Architected a transformative cash model: Replaced the long-standing credit system with a cash model, fostering financial stability and increased profitability.Expanded customer base & revenue: Through strategic initiatives, secured 123 new clients and achieved a spectacular 42% sales growth in a single year.Commanded Cold Channel operations: Masterfully orchestrated the entire Mozzarella Cheese production, sales, and distribution, ensuring flawless execution and unwavering efficiency.Championed Dry Channel expansion: Implemented a nationally scalable Sales and Distribution (S&D) strategy, paving the way for Dry Channel business growth.Forged strategic partnerships: Built and nurtured strong relationships with clients, partners, and vendors, leveraging superior negotiation skills to secure advantageous deals.Trade Marketing & Customer Engagement: Optimized trade marketing budgets, executing cost-effective promotions, loyalty programs, and incentive contests that ignited a nationwide sales revolution and fostered exceptional customer engagement.Distribution Management Excellence: Secured punctual deliveries through skillful negotiations with transport providers. Streamlined distribution costs by meticulously tracking vehicles, optimizing routes, and implementing cost-saving measures.Logistics & Operational Efficiency: Established and enforced rigorous policies for leakage and damage control, along with meticulous stacking norms for depots and distributors.Standardized Operations: Designed and implemented comprehensive Standard Operating Procedures (SOPs) for production, sales, marketing, and distribution, ensuring consistency and efficiency across all functions.

Responsible for Trade Marketing and Digital Marketing activities.

Played a pivotal role in propelling Hemas Consumer Brands to market leadership, leading the successful launch of Kumarika Facewash and the re-launch of Kumarika hair oil in Bangladesh, resulting in a remarkable 70% sales surge from 2015 to 2016.Key Achievements:Strategic Sales & Profitability: Spearheaded accurate sales forecasting, enabling the development of highly effective marketing & advertising campaigns that maximized return on investment (ROI).Cross-functional Collaboration: Fostered seamless collaboration with Marketing, Sales, and Finance teams, ensuring synergy across distribution, shelving, pricing, and merchandising, ultimately achieving optimized sales performance.Strategic Planning & Execution: Developed and meticulously managed an annual Trade Marketing Calendar, strategically planning and executing a comprehensive range of activities within budget to support new product launches and align with overall marketing & sales strategies.Innovative & Results-Oriented Marketing: Led the creation and execution of compelling trade promotions, dealer incentive programs, and sales team incentives, significantly motivating sales teams and channel partners to drive sales growth.Competitive Advantage: Cultivated market leadership through continuous monitoring of branding activities, competitor analysis, and ongoing market research.Marketing Materials Expertise: Oversaw the production of captivating marketing materials, including posters, danglers, displays, and point-of-sale materials, to enhance brand awareness and customer engagement.Event Management Excellence: Masterminded and executed various events like DB meets, trade meets, and wholesaler meets, ensuring flawless execution and effective oversight of merchandiser teams.Sales & Distribution Expertise: Developed and implemented strategic S&D plans, meticulously tracking new product development (NPD) sales and distribution coverage.

Responsible for Sales Admin, Sales Automation, Reporting and Trade Marketing

Led a sales transformation journey at Mutual Food Products Ltd., achieving a remarkable 16% sales growth in fiscal year 2012-13. Motivated and coached high-performing sales teams while implementing strategic sales & distribution plans based on market insights.Key Achievements:Exemplary Sales Performance: Consistently exceeded monthly sales targets, fostering a culture of excellence and achieving outstanding results.Strategic Leadership: Developed and executed data-driven sales & distribution plans, leveraging market trends to maximize ROI. Led the team to achieve a phenomenal 16% sales growth in FY 2012-13, solidifying the company's position as an industry leader.Team Coaching & Development: Mentored and empowered a high-performing sales team, fostering a culture of growth and exceeding expectations.Effective Distributor Relations: Built strong relationships with distributors, providing ongoing support and training to optimize performance.Operational Efficiency Champion: Ensured seamless warehouse management, contributing to the efficient distribution of products and overall operational excellence.

Optimized Sales Operations & Spearheaded IT Infrastructure Enhancements at Quazi Enterprises.Played a key role in optimizing sales operations and streamlining IT infrastructure at Quazi Enterprises. Implemented an efficient SMS-based sales reporting system, established an in-house mail server, and improved internal networking, significantly boosting company productivity and performance.Key Achievements:Sales Operations Efficiency: Streamlined sales processes by managing data entry, evaluating sales activity effectiveness, and providing comprehensive support to the sales force. Planned and coordinated monthly & yearly sales targets and budgets, ensuring smooth collaboration with internal and external teams.IT Infrastructure & Operations: Leveraged IT expertise to enhance company productivity through the strategic development of internal systems. Facilitated seamless server migrations and upgrades, ensuring optimal IT operations and network functionality.Technical Innovation: Implemented an innovative SMS-based daily sales reporting system, established a company mail server, and optimized internal office networking, demonstrating initiative and problem-solving skills.

Responsible for Sales Admin & analytical activities

Led a sales transformation journey at ACI Limited by achieving a remarkable 500% increase in sales for key accounts. Secured prominent new accounts like Agora, CSD, Nandan, and PQS, and empowered a high-performing female merchandising team.Key Achievements:Exceptional Sales Growth: Multiplied sales from 1 million to 6 million within a defined timeframe, demonstrating outstanding salesmanship and strategic thinking.Strategic Account Management: Successfully secured significant new key accounts, expanding the company's market reach and client base.Client Relationship Building: Forged strong and enduring relationships with key clients, fostering repeat business and exceeding service expectations.Data-Driven Decision-Making: Maintained accurate account data and prepared meticulous monthly sales projections, ensuring informed decision-making and smooth business operations.Compliance Champion: Ensured adherence to strict regulatory and compliance guidelines, maintaining ethical business practices, and building trust with clients.Merchandising Team Leadership: Led and empowered a strong female merchandising team, contributing to improved team performance and overall business success.