With 20 years of experience in the IT & Software industry, I am a seasoned sales and marketing professional who leads a dynamic team at Mediasoft Data Systems Ltd, a leading provider of data solutions and services. As the Head of Sales, I am responsible for strategic planning, account management, market analysis, and team development.As a Computer Science Engineer (CSE), I leverage my technical acumen to communicate effectively with clients, understand their needs, and present technology-driven solutions that solve their most pressing problems. I am adept at using Customer Relationship Management (CRM) tools and techniques to build and maintain long-lasting relationships with key accounts. I am passionate about staying abreast of the latest industry trends and utilizing this knowledge to deliver superior sales results. I have consistently exceeded sales targets by an average of 15% annually, successfully acquired key accounts contributing to a 25% increase in annual revenue, and implemented a new client support system leading to a 30% improvement in customer retention.