Assistant Manager - Digital Marketing
Current• Design comprehensive digital marketing strategies that align with overall business objectives, including SEO, SEM, social media and content marketing.• Implement SEO activities including keyword research, on-page and off-page optimization techniques, and technical SEO to improve organic search visibility.• Developing and executing social media strategies to drive brand awareness, traffic and engagements across a range of Social Media channels, including Facebook, Instagram, LinkedIn and Twitter• Develop and execute paid advertising campaigns across various platforms, including search and social media. • Manage budget allocation, targeting, ad creation, and campaign optimization. Implement A/B testing and other strategies to improve campaign effectiveness and ROI.• Oversee the management and optimization of the company's website and ensure it is user-friendly, up-to-date, and reflects the brand accurately.• Regularly review team performance, address issues, and provide timely and effective feedback.