Md Sarwar Alam Email & Phone Number

Gurugram, Haryana, India

• Leading a team of 10 content writers, designers, marketers, and analysts to deliver successful projects.• Managed social media channels, achieving 20% follower growth and 30% increase in engagement.• Orchestrated impactful social media campaigns, boosting website traffic by 15% and conversion rates by 10%.• Generated a 200% uplift in organic traffic to the website in 6 months through extensive SEO.• Created engaging email campaigns and email outreach resulting in 70% response rate and keeping leads interested/becoming clients.• Revamped marketing and helped to grow overall revenues by 18%• Developed and executed comprehensive social media strategies aligned with the company's marketing and communication objectives.• Collaborated with internal stakeholders to amplify key messages and support corporate announcements on social media channels.• Adapted social media content for different platforms based on audience behavior and consumption patterns.• Designed and managed quarterly content roadmaps and monthly content calendars, outlining pre-approved content themes, pillars, and specific content types for each platform.• Defined and optimized the scope of work for social media agencies and production houses, ensuring alignment with project objectives and budget constraints.• Coordinate and manage digital content such as on the PPC Ads, social media posts, website, blogs, newsletters, press releases, podcasts, infographics, videos, and webinar etc.• Demonstrated proficiency in SEM campaigns across search and social platforms, optimizing for conversions.• Implemented Google Ads, Bing Ads, and social media ads to drive targeted traffic and minimize acquisition costs.• Monitored campaign performance metrics, including impressions, clicks, conversions, conversion rate, ROAS and ROI, for continuous optimization.• Stayed abreast of industry trends, incorporating AI technologies and SEO strategies to drive organic traffic and campaign success.

Delhi, India

• Clear understanding of the client's products, competition, industry, marketing goals and objectives. • Possessing in-depth knowledge of on-page and off-page optimization techniques.• I Update with recent trends in SEO/SEM /SMO /SMM • Product listing in ecommerce marketplace (Amazon, Flipkart, Myntra etc)• Emailing systems skills (Mail chimp, clavio) • Developed unique content for a variety of clients sites to improve presence and brand awareness.• skilled in Adobe Creative Suite, (Photoshop)• skilled in using WordPress & CRM• Skilled in website analysis, can provide QA and insights for monthly reports. • Work with Google analytics, Adobe analytics, google tag manager, adobe launch, Google search console, keywords planner tools, Google trend, Ahref, SEM rush, Moz, SEO tools.• Plan, execute SEM/ Performance campaigns for Search (Google ads, Bing, yahoo) and Social Platform, maximize conversions (ROAS) and minimize Acquisition cost of campaigns across various platforms according to business goals.• Keep track of ROI and compile regular spend reports for campaigns.• Good in analyzing funnel goals creations & Deductions & should also be able to measure ROI.• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Assist in the management of search and display network placement lists on Google ads and through other contextual advertising platforms.• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, search network, display network, PLA, and other facets of paid search in accordance with client goals.• Development of all content for client’s social media platforms (Facebook, LinkedIn, twitter, Pinterest, integral)• Develop and maintain all social media activity calendars.• Provide Monthly and weekly reports detailing consumer engagement across all social media platforms.

Bhadohi, Uttar Pradesh, India

• Manage multiple Projects (Mat The Basics[B2B], Mat Living[B2C] for USA Location)• Developing and managing online marketing campaigns.• Successfully execute SEO campaigns • I Update with recent trends in SEO/SEM /SMO /SMM • Emailing systems skills ( Mail chimp) • skilled in Adobe Creative Suite, (Photoshop)• skilled in using WordPress, Shopify& CRM• Skilled in website analysis, can provide QA and insights for monthly reports • Work with Google analytics, Google webmaster, keywords planner tools, Google trend, SEO tools.• Working knowledge of HTML & CSS.• Good in analyzing funnel goals creations & Deductions & should also be able to measure ROI.•

Delhi, India

Manage multiple Projects (Absolute Webtech ERP, AQC Middle East, and Indicium Certification) as a profile of the digital marketing manager.• Clear understanding of the client's products, competition, industry, marketing goals and objectives. • Possessing in-depth knowledge of on-page and off-page optimization techniques.• I Update with recent trends in SEO/SEM /SMO /SMM • Emailing systems skills ( Mail chimp) • skilled in Adobe Creative Suite, (Photoshop)• skilled in using WordPress & CRM• Skilled in website analysis, can provide QA and insights for monthly reports • Work with Google analytics, Google webmaster, keywords planner tools, Google trend, SEO tools.• Working knowledge of HTML & CSS.• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Assist in the management of search and display network placement lists on Ad Words and through other contextual advertising platforms.• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, search network, display network, and other facets of paid search in accordance with client goals.

New Delhi Area, India

Media Buying and Planning:• Inviting, analyzing & negotiating quotations from various agencies.• Coordinating and managing media agency.• Allocation of Budget in different media of advertisement for Regions.ATL Marketing:• Conceptualizing various marketing campaigns / ideas, to build brand awareness.• Planning for & managing all marketing campaigns / programs national or international based on pre - planned calendar. • Working on brand image building and project awareness campaigns for target audience through 360 degree Marketing communication including -Print, Outdoor , Magazine, brochures , Collaterals.BTL Marketing:• Planning & developing innovative activation ideas & execution of various promotional /launch events, activations & co-promotions.• Focused activities conducted at multiple touch points like Trade exhibitions& various other consumer touch points &enhance branch walk-ins.• With-in budgetary allocations as per annual calendar to achieve the desired results.Digital Marketing:• Managing Search engine marketing and optimization (SEM & SEO) design & SEM campaigns to generate traffic, leads and demo requests.• Review and Analysis of important keywords for SEO; and different sources used for Lead Generation Designing and executing keyword sustenance roadmap.• Managing external SEO and PPC agency to ensure that website consistently ranks high on the leading search engines.• Responsible for planning and budgetary control of all digital marketing.

New Delhi Area, India

• Clear understanding of the client's products, competition, industry, marketing goals and objectives. • Possessing in-depth knowledge of on-page and off-page optimization techniques.• Directories submission, Article submission, Blog, Social bookmarking & Hands on with social media. • Successfully execute SEO campaigns • I Update with recent trends in SEO/SEM /SMO /SMM • Emailing systems skills ( Mail chimp) • skilled in Adobe Creative Suite, (Photoshop)• skilled in using WordPress, Zoho CRM,Hub spot CRM,Oracle Eloqua• Skilled in website analysis, can provide QA and insights for monthly reports • Work with Google analytics, Google webmaster, keywords planner tools, google trend, SEO tools.• Working knowledge of HTML & CSS.• Good in analyzing funnel goals creations & Deductions & should also be able to measure ROI.• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Assist in the management of Display network placement lists on Ad Words and through other contextual advertising platforms.• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.• Keep pace with search engine and PPC industry trends and developments.• Development of all content for clients social media platforms(Facebook ,LinkedIn, twitter ,Pinterest)• Develop and maintain all social media activity calendars.• Execute daily task on social media across the identified platforms, including publishing content• Performing enhancement and modification, coordinating prompt responses to question and comments over social media platforms.

New Delhi Area, India

• Successfully achieved the target set by the company.• Coordinated all Sales &marketing activities in the organization for pan India• Engaged in the business development.• Handling a team of sales executive.• Meeting clients on a regular basis across the industry for different products.• Prepare attractive presentation and convinced the client through my Corporate gifting product of Reebok and united color of Benetton.• Preparation of quotation for sales order in ERP SAP and generates sales.• Gather reliable information about marketing environment in the territory and reported to Marketing head.Esteemed Client- HCL, ZEE NEWS,IBN7,MAHUA CHANNEL,CONVERGYS,DOMINOSE, GLOBAL LOGIC,PARK PLAZA,TATA INDICOM,LARK LBORATORIES,DISHTV,LAVA,GENPACT.

New Delhi Area, India

Accountabilities•Successfully achieved the target set by the company.•Coordinated all marketing activities in the organization.•To generate Customers for Motorola handset products.•To coordinate with various Sales Promotion. •Developed sales plans for every product.•Mentored the team members to achieve their targets

Master Of Business Administration (Mba), Marketing

Post Graduate Diploma In Business Management(Pgdbm), Marketing

Bachelor Of Arts

Intermediate Of Science(12Th)

High School