Hello, I am Md. Shahabuddin Shohag. As a marketing graduate with nearly 3 years of experience in account/ brand management & brand communication, I am agile and have a clear, logical mind with a practical approach to problem-solving. I also like to drive myself to see things through to completion by working independently and with the team. I have also developed leadership, strategic & analytical thinking by working with renowned brands from FMCG and other industries as their partners. I am eager to learn and overcome challenges. Moreover, I am genuinely interested in managing brands or businesses and making the organization successful.
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Territory ManagerRobi Axiata Limited Jan 2024 - Jul 2024Hemayetpur -
Territory ManagerRobi Axiata Limited May 2023 - Dec 2023DhamraiGlad to join forces with the second-largest mobile network operator in Bangladesh. -
Key Account ExecutiveDaraz Oct 2022 - May 2023Dhaka, BangladeshI'm glad to be a part of South Asia's e-commerce leader.Being a part of the commercial department, my core job responsibilities include the following:1. Making coordination with the regional & local teams within the organization and outside the organization to strategize growth initiatives and maintain overall category growth.2. Assisting the Head of Key Accounts in preparing the category health and SKU performance report.3. Governing and assisting sellers to maintain day-to-day seamless business operations with Daraz.4. Conducting bi-monthly meetings with sellers to suggest the way-forward approach to meet MoM & QoQ GMV targets and KPIs.5. Working collaboratively with campaign managers to ensure the required visibility for the seller’s store.6. Monitoring SKU stock availability and sellers’ operational KPIs (Quality Return Rate, Seller Cancellation, Processing Time, Instant Messaging Rate) and guiding sellers to take the necessary action.7. Identifying new scope for sellers to increase cross-platform customer interaction through KOL live, Giveaway, and other engagement activities.8. Follow up on Category and Deep Category Performances to understand the Run Rate (RR) and scope of improvements for the assigned sellers. -
Strategy ExecutiveLie To Eye Jul 2021 - Oct 2022Dhaka, BangladeshI learned to strategize and implement experimental and never-seen-before communication strategies that assist the brand in generating effective results. I designed integrated strategies for renowned brands like Himalaya Bangladesh, Unilever Bangladesh, Xiaomi Bangladesh, MARKS, APEX, and potential clients. I have also been a part of some award-winning campaigns that enabled me to outstrip my expertise.My core job responsibilities consist of:1. Developing campaign plans for the retainer clients.2. Developing pitch strategy and delivering it to the potential clients.3. Assisting the key account management team to execute the strategies. 4. Moderating consumer research and inter departmental brainstorming sessions to ideate and develop the brand communication strategies.5. Surpervising the planning sub-ordinates to develop consumer insights.6. Supervising and assisting the content planning team in developing regular communications for the existing brands.Xiaomi Bangladesh - Brand Refresh Campaign: Desher Xiaomi Dekhabe Agami CampaignIn 2021, Xiaomi Bangladesh officially started production in Bangladesh to make smartphones more affordable. So, they wanted to create nationwide awareness in a manner that would inspire the people of Bangladesh and make them proud. My contributions were:• Developing the campaign communication route and line through consumer research.• Strategizing the integrated campaign plan for different channels.• Planning digital contents to maintain active campaign interactions with the audiences. • Assisting the visualizers to develop visual guideline for the campaign and execute digital & POSM communication materials. -
Director Of Public RelationsEast West University Creative Marketing Club Feb 2020 - Jul 2021Successfully executed Nation's Biggest Digital Maketing Competition, "Analytics 2.0".Launched official website for the first in the club history. -
Sub ExecutiveEast West University Creative Marketing Club Jul 2019 - Feb 2020 -
Strategic PlannerMadmen Digital Mar 2021 - Jun 2021The pinnacle of working at MadMen Digital was to learn about the base of digital communication and how to provide feasible digital solutions to clients to improve brand digital growth. I have worked with brands like Aarong Dairy, ACI Pure Mustard Oil, Brac, IPDC, JICA Bangladesh, Motorola Bangladesh, United Hospital Ltd.,and many more. -
Strategic Planning AssociateMadmen Digital Dec 2020 - Feb 2021 -
Digital Marketing AssociatesMadmen Digital Sep 2020 - Nov 2020Madmen Digital is a Social Media Marketing agency that provides 360 social media marketing solution for brands who want to create a marketing presence in the digital space. -
Campus Director (Returning)Hult Prize Foundation Jun 2020 - Oct 2020Ahead to bring the biggest impact in my campus once again. -
Campus DirectorHult Prize Foundation Oct 2019 - Jun 2020Dhaka, Bangladesh
Md. Shahabuddin Shohag Skills
Frequently Asked Questions about Md. Shahabuddin Shohag
What is Md. Shahabuddin Shohag's role at the current company?
Md. Shahabuddin Shohag's current role is Territory Sales Professional | Ex Robi Axiata Ltd. | Ex Daraz.
What skills is Md. Shahabuddin Shohag known for?
Md. Shahabuddin Shohag has skills like Adobe Premiere Pro, Microsoft Office, Web Design, Teamwork, Adobe Illustrator, After Effects, Presentation Skills, Research, Microsoft Excel, Public Speaking, Wordpress, Digital Marketing.
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