Md. Shahabuddin Shohag Email & Phone Number

Hemayetpur

Dhamrai

Glad to join forces with the second-largest mobile network operator in Bangladesh.

Dhaka, Bangladesh

I'm glad to be a part of South Asia's e-commerce leader.Being a part of the commercial department, my core job responsibilities include the following:1. Making coordination with the regional & local teams within the organization and outside the organization to strategize growth initiatives and maintain overall category growth.2. Assisting the Head of Key Accounts in preparing the category health and SKU performance report.3. Governing and assisting sellers to maintain day-to-day seamless business operations with Daraz.4. Conducting bi-monthly meetings with sellers to suggest the way-forward approach to meet MoM & QoQ GMV targets and KPIs.5. Working collaboratively with campaign managers to ensure the required visibility for the seller’s store.6. Monitoring SKU stock availability and sellers’ operational KPIs (Quality Return Rate, Seller Cancellation, Processing Time, Instant Messaging Rate) and guiding sellers to take the necessary action.7. Identifying new scope for sellers to increase cross-platform customer interaction through KOL live, Giveaway, and other engagement activities.8. Follow up on Category and Deep Category Performances to understand the Run Rate (RR) and scope of improvements for the assigned sellers.

Dhaka, Bangladesh

I learned to strategize and implement experimental and never-seen-before communication strategies that assist the brand in generating effective results. I designed integrated strategies for renowned brands like Himalaya Bangladesh, Unilever Bangladesh, Xiaomi Bangladesh, MARKS, APEX, and potential clients. I have also been a part of some award-winning campaigns that enabled me to outstrip my expertise.My core job responsibilities consist of:1. Developing campaign plans for the retainer clients.2. Developing pitch strategy and delivering it to the potential clients.3. Assisting the key account management team to execute the strategies. 4. Moderating consumer research and inter departmental brainstorming sessions to ideate and develop the brand communication strategies.5. Surpervising the planning sub-ordinates to develop consumer insights.6. Supervising and assisting the content planning team in developing regular communications for the existing brands.Xiaomi Bangladesh - Brand Refresh Campaign: Desher Xiaomi Dekhabe Agami CampaignIn 2021, Xiaomi Bangladesh officially started production in Bangladesh to make smartphones more affordable. So, they wanted to create nationwide awareness in a manner that would inspire the people of Bangladesh and make them proud. My contributions were:• Developing the campaign communication route and line through consumer research.• Strategizing the integrated campaign plan for different channels.• Planning digital contents to maintain active campaign interactions with the audiences. • Assisting the visualizers to develop visual guideline for the campaign and execute digital & POSM communication materials.

Successfully executed Nation's Biggest Digital Maketing Competition, "Analytics 2.0".Launched official website for the first in the club history.

The pinnacle of working at MadMen Digital was to learn about the base of digital communication and how to provide feasible digital solutions to clients to improve brand digital growth. I have worked with brands like Aarong Dairy, ACI Pure Mustard Oil, Brac, IPDC, JICA Bangladesh, Motorola Bangladesh, United Hospital Ltd.,and many more.

Madmen Digital is a Social Media Marketing agency that provides 360 social media marketing solution for brands who want to create a marketing presence in the digital space.

Ahead to bring the biggest impact in my campus once again.

Dhaka, Bangladesh