Michael Dresner Email and Phone Number
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Brand Squared Licensing 2008 - Current--Partner and co-FounderBRAND ASSET GROUP 2007-2008Division of Warner Music Group--VP, StrategyAMERICAN GREETINGS PROPERTIES 2006-2007--VP, MarketingNICKELODEON & VIACOM CONSUMER PRODUCTS 2005-2006--VP, New Brand DevelopmentTHE BEANSTALK GROUP 2001-2005--Director, Brand Management 2003-2005--Director, Business Development 2001-2003JOHNSON & JOHNSON CONSUMER COMPANIES, INC.--Product Director, Johnson's Kids Franchise 2000-2001--Product Director, Band-Aid Brand Franchise 1999-2000--Asst. Product Director, Band-Aid Brand Franchise 1996-1999BAKER & TAYLOR VIDEO --Field Sales Representative, 1992-1994--Promotions Manager, Columbia/Tri-Star Home Video, 1990-1992Specialties: Marketing, Advertising, Brand Management, Consulting, Project Management, Team Leadership, Strategic Planning, Sales
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Co-Founder And PartnerBrand Squared Licensing Jan 2017 - PresentNew York, Ny, Us
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Co-Managing Partner And Co-FounderBrand Squared Licensing Dec 2016 - PresentNew York, Ny, UsPLEASE VISIT US AT www.brandsquaredlicensing.comNOTE OUR EMAIL ADDRESS -info@bsquaredlicensing.com"Brand² Squared Licensing helps brands strategically extend into new product and business categories through independent licensees. We are also retained by licensees looking to acquire the most appropriate brands for their channels and consumers. Our charge is to ensure that clients enjoy the full benefits of licensing – an endeavor accretive to the client’s organization, a marketing tactic that drives customers back to the core product, and a new, sustainable revenue driver. Strategic licensing, like any marketing vehicle, carries risks along with benefits. Our proprietary process - from strategic planning to partner evaluation - pre-empts those risks, allowing our clients to enjoy the benefits, while delegating the details of program management to an agency team. "We service an array of brands and manufacturers from diverse consumer industries. Our team’s direct experience as managers and clients at competitive licensing agencies allowed us to discern industry flaws in client/agency models. We developed a far more flexible and equitable compensation structure, motivating both partners toward the very long-term, strategic and profit-driven initiatives clients seek."
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Chief Executive Officer And Co-Founder, Brand Squared LicensingPeppercomm May 2008 - Dec 2016New York, Ny, Us -
Vp, Strategy, Brand Asset GroupWarner Music Group Jul 2007 - May 2008New York, New York, Us• Initiated business development strategy for a hybrid music label/talent agency as it sought clients among licensed manufacturers and corporate brands• Developed a line of strategy, promotion and creative services establishing agency as a unique entity helping brands develop long-term alliances with pop musical artists in an effort to make classic marketing plans more impactful in a fragmented media market• Consulted with consumer goods manufacturers across beverages, foods, skin care, footwear, spirits, pharmaceuticals as they considered pop culture alliances with their brands• Established peer to peer file sharing as a branded entertainment opportunity for corporate brands to reach their target in a cost-efficient basis. Created a P2P-based music discovery strategy for new PepsiCo brand launching in 1Q08• Executed live and digital music strategy for new PepsiCo brand which launched at Sundance Film Festival and will continue in on-line and radio formats throughout 2008 -
Vp, MarketingAmerican Greetings Apr 2006 - Jul 2007Cleveland, Oh, Us· Drive brand management for outbound licensed properties including Care Bears, Strawberry Shortcake, and Holly Hobbie, which total $750 million in annual retail volume · Develop and review entertainment, merchandise, advertising and on-line activities associated with key brands · Establishing traditional and digital brand launches for nearly 20 new children's properties to be introduced over five year period · Launched Holly Hobbie & Friends website to generate awareness for future merchandise - 600K unique monthly users after 90 days · Manage and mentor six direct reports -
Vp, Global New Brand DevelopmentNickelodeon & Viacom Consumer Products Apr 2005 - Apr 2006Los Angeles, Ca, Us· Lead team that created new brand opportunities for $300 MM consumer products organization. Developed merchandising strategies for everGirl, Holly Hobbie, Neopets, DeGrassi High· Managed and mentored between three and six direct reports · Created long-term plans to reinvent Holly Hobbie for contemporary audience. Oversaw content development for DVD series, launched website, established functional priorities with $100 MM retail sales expectations by year two· Managed multi-platform campaign for Holly Hobbie, including on-air promotions and music videos, on-line gaming across numerous websites, print and on-line advertising· Developed TV, print, on-line ads targeting tween girls for everGirl branded apparel and toys. Created on-line promotions linking everGirl consumer products with website activities· Initiated strategic planning for Neopets and DeGrassi branded merchandise· Drove corporate client relationships with American Greetings and Epitome Productions -
Director, Brand ManagementThe Beanstalk Group/Omnicom Feb 2003 - Apr 2005New York, Us· Lead team that drove licensing programs for Ford Motor Company, AT&T, Subway, Andy Warhol, Zelda Wisdom, Rue de France and Wacky Packs. Championed growth initiatives for client base that generated over 50% of annual agency revenue · Managed and mentored four direct reports · Restructured licensing operations for eight Ford nameplates and 350 licensees as headcount was reduced by 30%. Increased number of annual license agreements by 25% · Instituted annual client business review process that established financial and brand objectives while quantifying required agency resources for the following year· Launched Andy Warhol gift/home décor licensing program in North America. Coordinated efforts of independent licensees as they launched product to retail · Created branding guidelines (retail mood boards, aesthetic tools, packaging strategy) for Rue de France as it established a community of retail chains and home décor licensees -
Director, Business DevelopmentThe Beanstalk Group/Omnicom Apr 2001 - Feb 2003New York, Us· Lead acquisition of new clients that chose Beanstalk to guide strategic brand-extensions: Subway, Pfizer, Lillian Vernon, Kitchen Aid, Master Lock, Bombardier· Created new strategic planning process for Stride Rite, XBox, and all other clients as they considered brand licensing. Instituted analytical model to prioritize categories for extension · Lead agency consulting assignments to evaluate licensing programs and future prospects for Pfizer, Lillian Vernon and Kitchen Aid· Managed and mentored two direct reports
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Product DirectorJohnson & Johnson May 1999 - Apr 2001New Brunswick, Nj, Us· Managed Johnson’s Kids and Johnson’s Bathtime Buddies – with combined annual sales of $70 million. Championed strategic direction, product development, advertising, and consumer promotion, against volume and profitability objectives· Supervised and mentored three direct reports· Created Harry Potter brand of children’s soap/shampoo that shipped to trade in 4Q2001· Generated 20 new product concepts for three year launch cycle· Drove first aid category innovation with 5 SKU new product launch. Lead team to market new technology from J&J Medical. Channel selling strategy resulted in 80% national distribution· Created professional marketing strategy. Led nationwide medical/trade show sponsorships· Developed TV/print advertising (four spots) to strengthen brand equity within new category -
Assistant Product DirectorJohnson & Johnson May 1995 - Jun 1999New Brunswick, Nj, Us· Launched BAND-AID Brand’s first extension beyond adhesive bandages. Trained sales force on new product design, category dynamics, and consumer insights. · Secured 90% distribution in three months; surpassed annual forecast by +49% · Re-launched children’s bandage line in 1997 with upgrades and five new licenses· Drove +$10 million annual sales increase and established top selling SKU in segment· Received 1997 and 1999 J&J Achievement Awards for long-term business growth· Contributed to the re-staging of a $22MM brand, which included a new positioning platform, packaging architecture, advertising and line extensions
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Field Sales RepresentativeBaker & Taylor Jan 1993 - Jun 1994Charlotte, North Carolina, Us· Supervised a territory of 100 video specialty retailers. Increased territory revenues by +20% -
Brand Promotions ManagerBaker & Taylor May 1990 - Jan 1993Charlotte, North Carolina, Us· Developed promotional strategies to maximize sales for home video’s largest film supplier
Michael Dresner Skills
Michael Dresner Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessGeneral Management -
University Of Illinois Urbana-ChampaignCommunications
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Glenbrook North High SchoolMusical Theatre
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Glenbrook NorthGeneral Studies
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University Of NottinghamHistory And Shakespearean Theater
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University Of MichiganGeneral
Frequently Asked Questions about Michael Dresner
What company does Michael Dresner work for?
Michael Dresner works for Brand Squared Licensing
What is Michael Dresner's role at the current company?
Michael Dresner's current role is Partner and co-Founder, Brand Squared Licensing.
What is Michael Dresner's email address?
Michael Dresner's email address is md****@****com.com
What is Michael Dresner's direct phone number?
Michael Dresner's direct phone number is +121293*****
What schools did Michael Dresner attend?
Michael Dresner attended University Of Michigan - Stephen M. Ross School Of Business, University Of Illinois Urbana-Champaign, Glenbrook North High School, Glenbrook North, University Of Nottingham, University Of Michigan.
What skills is Michael Dresner known for?
Michael Dresner has skills like Advertising, Marketing, Marketing Strategy, Strategic Planning, Sales, Brand Management, Management, Team Leadership, Product Development, Business Development, Strategy, Brand Development.
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