Abdul Haseeb Mohammed Email & Phone Number

Dallas-Fort Worth Metroplex

• Lead analytical work streams to develop customer insights and optimize targeted personalization strategy for campaigns (ExtraCare)• Drive the agenda for various campaigns and customer journey optimization testing roadmap, and manage the implementation from pre-test analysis, to test design, to execution support, to statistical measurement and post-test analysis and synthesizing the results/recommendation.• Lead strategic customer analytics and insights projects, including business problem solving, guidance on methodologies, innovation, and quality controls throughout projects.• Communicate technical information (statistical methods, mathematical problems, databases) to business partners who do not have a technical background and help them to make data/fact-based business decisions.

Greater Boston Area

• Responsible for audience targeting and data driven personalization strategies across prospecting, retargeting, and remarketing to directly deliver improvements in performance.• Designed customer journeys using CRM applications such as Salesforce Marketing Cloud and Pardot. • Use data modeling, research, and analytics to help develop digital marketing and business strategies which generate sustainable, consistent revenue growth, and reduced costs, where applicable for Performance Marketing team.

Greater Boston Area

• Leveraging web behavioral data to identify various dependent variables such as lead or sample submissions.• Creating targeted email marketing distribution lists to client’s specifications• Developing and maintaining automated reporting on a variety of platforms across all marketing and sales channels

Bedminster, New Jersey, United States

Professional Certificate Program, Marketing Analytics

Ms, Computer And Information Science

Bachelor Of Engineering, Computer Information Science