I am a B2B marketing leader focused on growing businesses through top of funnel brand awareness, digital marketing campaigns, and engaging brand experiences. My career has been focused in technology and financial services, where I have deep experience in combining marketing strategies and brand awareness that delivers results.I lead marketing for Mainstay, a B2B marketing consulting firm focused on communicating the business value of technology solutions for a who’s who list of enterprise cloud and SaaS clients, including Oracle, Salesforce, AWS, and Cisco, among others. Previously, I ran digital marketing and brand for Texas Capital Bank, leading a team supporting double digit annual growth — making it the fastest growing bank in the U.S. I recruited and developed a team that opened new digital channels, including an award-winning demand gen-focused website and social media, while also building marketing automation and CRM capabilities. For a digital-only subsidiary of TCB, I co-led a cross functional team in the launch of this B2C banking app, working with consultants from McKinsey to build the new brand, select the technology stack, and build the partner ecosystem. Earlier in my career I led marketing for Keste, a Salesforce and Oracle partner, building go to market strategies that led to new business growth. At Authentix, my rebranding and repositioning efforts following a merger helped establish this early stage startup as an industry leader—ultimately leading to acquisition by private equity firms. I began my career in creative roles at ad agencies and national publications.Expertise:Technology Marketing Financial Services Marketing Marketing Leadership Value SellingAccount Based MarketingBrand BuildingDigital Marketing Marketing Strategy Corporate Branding Creative Direction Demand Generation Sales EnablementSocial Media Marketing Marketing Automation B2B Marketing Marketing Campaigns Team Management Storytelling Channel Marketing Product Marketing Client Engagement Digital Advertising Content Strategy Thought LeadershipC-suite Engagement
Listed skills include Creative Direction, Marketing Strategy, Marketing, Web Design, and 41 others.