Marc Daigle work email
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I am a B2B marketing leader focused on growing businesses through top of funnel brand awareness, digital marketing campaigns, and engaging brand experiences. My career has been focused in technology and financial services, where I have deep experience in combining marketing strategies and brand awareness that delivers results.I lead marketing for Mainstay, a B2B marketing consulting firm focused on communicating the business value of technology solutions for a who’s who list of enterprise cloud and SaaS clients, including Oracle, Salesforce, AWS, and Cisco, among others. Previously, I ran digital marketing and brand for Texas Capital Bank, leading a team supporting double digit annual growth — making it the fastest growing bank in the U.S. I recruited and developed a team that opened new digital channels, including an award-winning demand gen-focused website and social media, while also building marketing automation and CRM capabilities. For a digital-only subsidiary of TCB, I co-led a cross functional team in the launch of this B2C banking app, working with consultants from McKinsey to build the new brand, select the technology stack, and build the partner ecosystem. Earlier in my career I led marketing for Keste, a Salesforce and Oracle partner, building go to market strategies that led to new business growth. At Authentix, my rebranding and repositioning efforts following a merger helped establish this early stage startup as an industry leader—ultimately leading to acquisition by private equity firms. I began my career in creative roles at ad agencies and national publications.Expertise:Technology Marketing Financial Services Marketing Marketing Leadership Value SellingAccount Based MarketingBrand BuildingDigital Marketing Marketing Strategy Corporate Branding Creative Direction Demand Generation Sales EnablementSocial Media Marketing Marketing Automation B2B Marketing Marketing Campaigns Team Management Storytelling Channel Marketing Product Marketing Client Engagement Digital Advertising Content Strategy Thought LeadershipC-suite Engagement
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Vp, Marketing ServicesMainstay Dec 2020 - PresentDenver, Co, UsMainstay provides value-based sales and marketing solutions (Value Advisor tools, content marketing, demand generation, creative services) to leading enterprise B2B companies in IT, healthcare and financial services, including marquee customers such as Cisco, Oracle, Salesforce, NetApp, Microsoft, Hopin, Cloudbees, among others. -
PrincipalMwmd Consulting Jul 2020 - Dec 2020Marketing and brand consulting services for B2B technology and financial services clients, including • Advised CEO on early stage startup — creating new brand and targeted marketing strategies to build awareness and position for growth• Developed brand strategy and digital marketing roadmap for growing regional bank
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Svp, Digital Marketing And Creative DirectorTexas Capital Bank Jun 2014 - Jul 2020Dallas, Tx, UsLed digital, social, brand, creative, and advertising for $30B publicly-traded commercial bank (NASDAQ: TCBI) over a five-year period of double-digit annual growth for the organization. • Recruited and developed in-house creative and digital teams, dramatically reducing agency spend and driving delivery of targeted campaigns across email, social, and paid media channels• Generated 100+ commercial leads per month by opening new digital sales channels, including award-winning demand gen-focused website and content-driven social media • Co-led cross-functional team to launch Bask Bank, a digital-only subsidiary, helping create new brand, technology stack and partner selection within aggressive deadline• Increased engagement across digital channels via development and delivery of insight-based content to articulate our unique brand and value proposition -
Director Of MarketingKeste Feb 2013 - Jun 2014Plano, Tx, UsAs head of marketing, elevated brand awareness and visibility in Salesforce and Oracle partner channels. Led go-to-market strategy and directed a team that created and delivered campaigns, social media, PR, and events. Launched new corporate website and established marketing automation capabilities. -
Director, Marketing And CreativeAuthentix 2003 - 2013Addison, Tx, UsRecruited to early-stage startup to provide brand and marketing expertise to accelerate growth. Established company as a global authentication industry leader by championing a re-brand that elevated market presence following industry-changing merger. Responsible for developing vertically-targeted marketing strategies and translating complex technical concepts into easy-to-understand client solutions. -
Senior CreativeAuthentix 2002 - 2003Addison, Tx, UsOriginally served as in-house creative, quickly grew into a leadership role reporting directly to the CEO following corporate merger. -
Associate Art DirectorGolf Digest 2001 - 2002New York, Ny, Us -
Senior DesignerCosmopolitan Magazine 2000 - 2001Us -
DesignerPropel Group, Inc 1996 - 2000Dallas, Tx, Us
Marc Daigle Skills
Marc Daigle Education Details
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Louisiana State UniversityGraphic Design -
Smu Cox School Of BusinessMarketing -
School Of Visual ArtsMilton Glaser Master Class Design Workshop
Frequently Asked Questions about Marc Daigle
What company does Marc Daigle work for?
Marc Daigle works for Mainstay
What is Marc Daigle's role at the current company?
Marc Daigle's current role is VP, Marketing Services at Mainstay.
What is Marc Daigle's email address?
Marc Daigle's email address is ma****@****ank.com
What is Marc Daigle's direct phone number?
Marc Daigle's direct phone number is +121493*****
What schools did Marc Daigle attend?
Marc Daigle attended Louisiana State University, Smu Cox School Of Business, School Of Visual Arts.
What skills is Marc Daigle known for?
Marc Daigle has skills like Creative Direction, Marketing Strategy, Marketing, Web Design, Corporate Branding, Social Media, Seo, Digital Marketing, Corporate Identity, Creative Strategy, Graphic Design, Marketing Communications.
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