Mary Dallao Email & Phone Number

Arlington, VA, US

• Support Arlington County's vision by working collaboratively with local citizens, businesses, stakeholders and County departments to offer programs that promote active transportation choices.
• Direct BikeArlington and WalkArlington teams in their efforts to promote biking, walking and shared micro-mobility in Arlington County
• Provide day-to-day oversight and strategic direction on all major events, programs and campaigns
• Create and implement work plans
• Create and oversee program budgets

Arlington, VA, US

• Promoted walking as an active transportation choice.
• Directed all WalkArlington outreach and promotions in support of program mission
• Collaborated regularly with other active transportation (BikeArlington) and Transportation Demand Management (Arlington Transportation Partners & Mobility Lab) staff on mutually beneficial projects
• Managed and executed all WalkArlington education, outreach programming and events
• Explored strategic and creative ways to employ walks, events and tactical urbanism to promote innovations in active transportation
• Worked with the Marketing Team to create and implement integrated marketing campaigns to support outreach programs and to promote walking and walkability using social media, digital campaigns, blogs, newsletters.

Arlington, Virginia, US

• Advanced positive impressions of Rosslyn, a neighborhood in Arlington, Va., through digital content creation that was harmonized with other marketing initiatives.
• Developed annual editorial calendar that advanced key organizational messaging and decided on most effective way to reach intended audiences, whether through web content, social media, advertising or printed collateral
• Served as web content manager for the organization, ensuring website was current, well-written, visually compelling and error-free
• Wrote articles and other marketing materials for the rosslynva.org website, including profiles of residents and employees, restaurant reviews, event summaries, business spotlights and news features
• Produced weekly HTML marketing email in Salesforce/Pardot that promoted neighborhood events, news and retail to more than 11,000 subscribers (average open rate approached 30 percent)
• Planned and executed production of thrice-yearly printed ROSSLYN newsletter, which shared neighborhood news and events with nearly 30,000 readers

Durham, NC, US

• Collaborated with staff in 30 field offices around the world to promote and explain FHI’s public health and development work.
• Over a one-year period, led a working group of diverse internal stakeholders to develop a methodology for gathering and documenting public health best practices using a common definition and template
• Participated in a cross-organizational team responsible for revamping the website and establishing site-wide processes and policies
• Edited and managed production of several publications projects, including a collection of more than 50 reports for the U.S. Agency for International Development; technical, peer-reviewed fact sheets on FHI 360’s work.
• Wrote a detailed case study on promising approaches to addressing TB and HIV in Cambodia, which involved visiting the country to conduct in-person interviews with government staff
• Wrote web content, feature articles and public health research briefs on topics such as the early marriage of young and adolescent girls; HIV-infected youth; youth and injecting drug use; and holistic support programs.

College Park, MD, US

• Expanded efforts of the University Library’s donor stewardship program by planning special events for donors, acknowledging gifts, and overseeing production of marketing materials.
• Wrote, edited, and coordinated production for premier issue of the library magazine for donors and affiliates; magazine received a gold medal for visual design in print from the Council for Advancement and Support of.
• Composed and oversaw mailing of the library’s first year-end appeal to more than 5,000 donors, which increased revenue and expanded donor pool
• Wrote targeted direct-mail appeal letters to potential donors
• Drafted correspondence on behalf of the Dean of the Libraries

Cambridge, Massachusetts, US

• Managed and responded to alumni correspondence on behalf of the university president.
• Developed and implemented preferred tone, message and style for presidential correspondence with alumni
• Served as day-to-day liaison with senior management, alumni affairs and development staff, and the Office of the President on all matters related to correspondence with alumni and friends
• Trained, mentored and monitored the daily activities of two writers and freelance staff, ensuring their projects met departmental standards for quality, accuracy and on-time delivery
• Tripled the number of gift acknowledgments written from one year to the next

Ba, Print Journalism, Literature

Msc, Media And Communications, Social Psychology