Digital Channel Lead- Performance Marketing @Pathao LTD A prominent consumer tech company based in Bangladesh. Founded in 2015, Pathao has become a leading player in the Bangladeshi market, providing solutions for urban transportation, delivery services, and more. The company aims to streamline everyday services through its app-based platform, making it easier for users to access reliable and efficient services. Pathao is among the fastest growing and most successful tech start-ups in Asia.

Race3sixty Digital, your trusted partner in the ever-evolving world of digital marketing. Since our inception in 2018, we've been dedicated to helping businesses in Bangladesh and beyond thrive in the digital landscape. Our journey began with a passion for harnessing the limitless potential of the online realm, and we've continued to expand our expertise, evolve our strategies, and drive exceptional results for our clients. • Worked closely with clients to understand their business goals and develop effective digital marketing strategies.• Conducted thorough research and analysis to identify target audiences, competitors and market trends.• Developed and executed comprehensive digital marketing plans that included social media marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), and other digital channels.• Created and managed online advertising campaigns, including Google Ads, Facebook Ads and other advertising platforms.• Conducted regular performance analysis and made recommendations for improvements based on data-driven insights.• Provided training and support to clients on various digital marketing tools and platforms.

As a Digital Marketing Manager I am responsible for leading the digital sector of Pinnacle Consultancy Group. Responsible for planning and executing all digital marketing activities . Also, collaborate with internal teams to create landing pages and optimize the user experience. At the same time, implement a growth hacking plan to build up the digital sector while lowering marketing costs and generating leads for the company.Job Responsibilities:• Plan and execute all digital marketing activities including SEO/SEM, maintaining marketing database, email, social media and display advertising campaigns• Build and maintain social media presence across all digital channels• Measure performance of all digital marketing campaigns and assess against ROI and KPIs to prepare reports accordingly• Identify trends and insights to optimize performance•Plan and manage ATL & BTL marketing campaigns •Ensure effective brand communication across all platforms including digital and print media• Plan and execute experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize the user experience• Evaluate end-to-end customer experience across multiple channels and customer touchpoints• Collaborate with agencies and other vendor partners when required• Brainstorm new and creative growth strategies and also evaluate emerging technologies.

Responsible for developing, generating, and growing new digital marketing business, creating innovative online marketing plans & strategies, and exhibiting expertise in digital marketing solutions.Job Responsibilities: ● Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.● Create digital ads on all platforms.● Generate, edit, publish and share daily content that builds meaningful connections.● Set up and optimize company pages within each platform to increase the visibility of the company's social content.● Reach out to the most important influencers for your company's branding.● Creating new business Scopes with existing clients● Creating & maintaining strong communication between Interested franchisee and partners.● Office task management with trello

Job Responsibilities: • Content development and sharing on various social media Maintain social media accounts for products and services.• Develop and manage digital marketing campaigns.• Oversee a social media strategy• Edit and post video content to online sites.• Create online banner• Write copy for email marketing campaigns• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry .• Attend product launches and networking events

BTTI is a training institution where it ensures that each and every student educates themselves with the course of their choices and implies in their life.Job Responsiblities:• Provide in-class training on digital marketing (mobile marketing,SEO, google AdWords, social media marketing, email marketing, google analytics, affiliate marketing, content marketing etc.)• Helping students in practical execution of digital marketing concepts• Preparation of course content as per latest trends• Handling doubt session• Delivering demo session to the students.• Help their marketing team launching campaigns.