Mike Danforth
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Mike Danforth Email & Phone Number

Lead Analyst - Consumer Media at TruStage
Location: Greater Madison Area, United States, United States 9 work roles 1 school
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Role
Lead Analyst - Consumer Media
Location
Greater Madison Area, United States, United States

Who is Mike Danforth? Overview

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Mike Danforth is listed as Lead Analyst - Consumer Media at TruStage, based in Greater Madison Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Mike Danforth.

Mike Danforth previously worked as Vice President, Business Intelligence at Publicis Health Media and Senior Director of Data & Analytics at Mercury Healthcare (Formerly Healthgrades). Mike Danforth holds Psychology, Marketing from University Of Wisconsin-Madison.

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Email format at TruStage

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TruStage

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Profile bio

About Mike Danforth

With over 15 years of experience in data and analytics, I am a data strategy expert and analytics advocate who leads high-performing teams and builds data products that deliver value and insights. As the Vice President of Business Intelligence at Publicis Health Media, I oversee the data and analytics capabilities and solutions for one of the largest and most innovative health media agencies in the world.My mission is to champion data literacy and foster a data-driven culture across the organization, while supporting the strategic services and client delivery teams with best-in-class technologies, tools, and insights. I have successfully led the integration of campaign reporting systems and datasets, developed and executed client-specific campaign measurement frameworks, and rolled out standard dashboard reporting solutions. I am passionate about enabling self-sufficiency among analytics teams, and leveraging data to drive business outcomes and growth.

Current workplace

Mike Danforth's current company

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TruStage
Trustage
Lead Analyst - Consumer Media
Madison, WI, US
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9 roles

Mike Danforth work experience

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Lead Analyst - Consumer Media

Madison, WI, US

Vice President, Business Intelligence

Philadelphia, PA, US

Leadership & Management: Serve as the practice lead for the Business Intelligence function, guiding several key client accounts. Lead and develop a diverse team of 15, including Directors, Managers, Senior Analysts, and Analysts, fostering an environment of learning and professional growth.Project & Product Management: Collaborate closely with Product and.

May 2022 - Mar 2024

Senior Director Of Data & Analytics

Newark, NJ, US

Led the data strategy and plan for integration of all campaign reporting systems and datasets in support of Strategic Services business. Partnered with Product and Engineering teams to integrate custom campaign reporting into Mercury Healthcare’s CRM product. Researched, recommended, and drove adoption of tools and technologies focused on automation and.

Jan 2016 - May 2022

Director - Data & Analytics

Chicago, IL, US

Led a team of 6 analytics professionals supporting addressable media and CRMinitiatives on the Kraft account. Advanced the usage and application of all Kraft 1st, 2nd, and3rd party data for targeting activation and measurement purposes. Developed and implemented a learning agenda and project roadmap to guide future analytics efforts.

Oct 2014 - Dec 2015

Director Of Digital Analytics

London, England, GB

Led the Digital Analytics practice for all Chicago accounts, supporting digital initiativesacross all channels. Drove awareness and adoption of Digital Analytics product offeringsincluding multi-touch attribution, online to offline sales lift, and database matching.

Mar 2013 - Oct 2014

Associate Director Of Digital Analytics

London, England, GB

Developed a proprietary dashboard solution for digital campaign optimization acrossmultiple accounts. Grew the Chicago Digital Analytics team from 8 to 12 positions andadded staff to LA accounts.

Jun 2011 - Mar 2013

Research Manager

Chicago, IL, US

- Gather, analyze, and present survey research data to client marketing teams to deliver strategic business insights- Recommend, develop, and apply research studies to assess the effectiveness of client’s digital media campaigns- Educate digital team members on different research methodologies and applications- Organize and lead syndicated research system.

Sep 2010 - Jun 2011

Executive Team Lead Intern

Minneapolis, MN, US

 Learned merchandising, guest services, and store leadership  Oversaw the staffing, development, and retention of over 200 hourly team members  Developed and implemented a program to drive safety culture in the store

Jun 2007 - Aug 2007
1 education record

Mike Danforth education

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Marketing
FAQ

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What company does Mike Danforth work for?

Mike Danforth works for TruStage.

What is Mike Danforth's role at TruStage?

Mike Danforth is listed as Lead Analyst - Consumer Media at TruStage.

Where is Mike Danforth based?

Mike Danforth is based in Greater Madison Area, United States, United States while working with TruStage.

What companies has Mike Danforth worked for?

Mike Danforth has worked for Trustage, Publicis Health Media, Mercury Healthcare (Formerly Healthgrades), Starcom Mediavest Group, and Mindshare.

How can I contact Mike Danforth?

You can use AeroLeads to view verified contact signals for Mike Danforth at TruStage, including work email, phone, and LinkedIn data when available.

What schools did Mike Danforth attend?

Mike Danforth holds Psychology, Marketing from University Of Wisconsin-Madison.

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