Leadership & Management: Serve as the practice lead for the Business Intelligence function, guiding several key client accounts. Lead and develop a diverse team of 15, including Directors, Managers, Senior Analysts, and Analysts, fostering an environment of learning and professional growth.Project & Product Management: Collaborate closely with Product and Engineering teams to drive the requirements, development, and deployment of a comprehensive analytics reporting solution. This solution provides detailed insights into media delivery and performance at both aggregate and individual physician levels.Technical Expertise & Innovation: Play a pivotal role in integrating advanced technologies for data visualization and reporting, utilizing Salesforce Marketing Cloud Intelligence (formerly Datorama). Additionally, leverage Databricks for sophisticated data ingestion, transformation, storage, and processing, enhancing the company's data analytics capabilities.Strategic Development: Employ a data-driven approach to inform and optimize business strategies, contributing significantly to the company's competitive edge and client satisfaction. Develop and share industry measurement POVs on behalf of the Business Intelligence practice and organization.

Led the data strategy and plan for integration of all campaign reporting systems and datasets in support of Strategic Services business. Partnered with Product and Engineering teams to integrate custom campaign reporting into Mercury Healthcare’s CRM product. Researched, recommended, and drove adoption of tools and technologies focused on automation and data orchestration.Established a standard campaign measurement framework for proving campaign value across all paid media channels. Built and deployed a series of interactive strategic planning dashboards embedded within the core Healthgrades CRM application. Led the rollout of Tableau Desktop and Tableau Server as the standard visualization and reporting tool across all Healthgrades Analytics teams.

Led a team of 6 analytics professionals supporting addressable media and CRMinitiatives on the Kraft account. Advanced the usage and application of all Kraft 1st, 2nd, and3rd party data for targeting activation and measurement purposes. Developed and implemented a learning agenda and project roadmap to guide future analytics efforts.

Led the Digital Analytics practice for all Chicago accounts, supporting digital initiativesacross all channels. Drove awareness and adoption of Digital Analytics product offeringsincluding multi-touch attribution, online to offline sales lift, and database matching.

Developed a proprietary dashboard solution for digital campaign optimization acrossmultiple accounts. Grew the Chicago Digital Analytics team from 8 to 12 positions andadded staff to LA accounts.

- Gather, analyze, and present survey research data to client marketing teams to deliver strategic business insights- Recommend, develop, and apply research studies to assess the effectiveness of client’s digital media campaigns- Educate digital team members on different research methodologies and applications- Organize and lead syndicated research system training sessions for internal buying and planning teams- Provide agency wide support to internal teams on all syndicated research systems in Digital, TV, and Print

 Learned merchandising, guest services, and store leadership  Oversaw the staffing, development, and retention of over 200 hourly team members  Developed and implemented a program to drive safety culture in the store