Mylynn Lynch Email & Phone Number

Cincinnati, Ohio, United States

• Coordinating stakeholders and teams to execute an “always on” Fuel Point promotions for the enterprise• Collaborates with Fuel Loyalty Lead to offer insights into our strategic approach and execute tactics that support the goals of the Fuel Program and the Free-to-join tier of the Loyalty program• Innovate ways to bolster the Fuel Program and the Loyalty program overall• Assist in leading cross-functional teams to execute with excellence Fuel Point promotions and measurements• Support the coordination of communications to internal and external stakeholders regarding Fuel Program metrics • Help teams troubleshoot issues related to aspects of the Fuel Point program• Consult with both internal and external teams on utilizing Fuel Points as drivers for various strategies and tactics• Coordinate Fuel Point promotions in new store less markets• Lead cross-functional team meetings and communications related to the Fuel Point program and the Loyalty team• Provide quarterly recommendations to the Promotional Planning team based on their goals and metrics from previous campaigns• Work with the Fuel Point Lead to achieve the annual Fuel program OKRs• Review Fuel Point marketing messages and communications• Own the task of updating relevant resources and reference materials for the Fuel Point program• Work to stay aware of trends and competitor innovations in the market

Cincinnati Area, Ky

• Coordinate and drive the execution of targeted 1:1 customer communication campaigns, mitigating issues/risks and ensuring on-time and error-free delivery• Lead cross-functional collaboration working closely with Partnership Management, Creative, Analysis, Campaign Operations, Retail Media and Production to ensure all campaigns adhere to Customer 1st guidelines and are delivered with excellence• Manage end-to-end creative process with internal/external clients: includes reviewing submitted creative assets, validating product distribution for inclusion in campaigns, issuing creative briefs, and managing the creative review and approval process• Continually identify and implement process efficiencies and improvements across assigned campaigns that change the way we work internally and with clients• Perform Quality Assurance (QA) reviews throughout campaign execution and ensuring compliance with established Customer 1st, creative, targeting and analysis guidelines• Own the development and execution of all project documents and sharing with internal/external stakeholders. • Ensures that all documentation and information related to a campaign is both current and accurate.

Florence, Kentucky

• Build client relationships through ongoing communication and on-time, on budget delivery of projects.• Work internally with creative, production and account team members to meet client needs• Manage projects from inception to completion, including budgeting and billing• Leverage shopper, customer and category insights to help support the creation and implementation of comprehensive customer marketing plans for assigned clients/customers• Seek out opportunities to be proactive in proposing ideas to clients• Lead marketing projects as needed by client• Manage promotional events for client and ensure flawless execution through project management, budgeting and briefing• Research and share compelling shopper and category stories and solutions that may influence and help drive client business

Cincinnati, Ohio Area

• Manages targeted marketing promotions from conception to completion for select P&G Influencer, Beauty and Professional Care brands • Coordinates and manages cross-functional agency teams and stakeholders for key projects• Proactively used customer data to improve upon Orgullosa brand’s Hispanic Heritage Month program event, resulting in a 33% in targeting efficiency from previous fiscal year• Executed My Black is Beautiful brand’s largest activation at Essence Festival under budget for the first time in three years• Partner with clients and suppliers to ensure that program requirements and specifications meet P&G’s legal and policy guidelines and requirements• Manages promotion scope changes as needed while ensuring an on-time and on-budget execution• Effectively mentored and coached new team account coordinators• Serves as specialist and conducts internal trainings for P&G’s Retail Marketing Services department • Assist in the establishment and development of processes and procedures for Samples For Purchase Programs

Cincinnati, Ohio Area

• Served as support for Loyalty, Customer Relationship Marketing Team and Customer Analytics Team• Supported fuel and promotional efforts across the enterprise which allowed for more efficient costumer targeting• Assisted in training of merchandisers on promotional request process and portal• Assisted in the execution of promotions and threshold events across the entire enterprise• Executed targeted communications projects across multiple divisions including email, direct mail campaigns and Catalina• Completed reports and division trend tracking using data from multiple sources including MarketExpert, dunnhumby Shop and other analytic tools• Performed analysis of print ad performance across multiple divisions• Assisted in the creation of the Customer Opportunity Analysis quarterly report as well as trained other team members how to complete the report; coordinated completion of analysis• Created various training documents for Targeted Communications projects

Cincinnati, Ohio

• Ensured accuracy and timely releases of circular ads on a weekly basis • Maintained communication and flow of information with division Advertising department, Print Communication Team and Print Hubs • Performed duties that supported print communication of the weekly sales plans, that included creating and maintaining as needed

Cincinnati Area And Chicago, Il

• Promoted sales and products within handbag department• Met and exceeded sale quota goals• Developed and grew personal customer relationships while providing exceptional customer service• Trained and mentored new associates• Analyzed personal and departmental sales stats to gain insights and actionable plans for improvement

Promote all sales and products within storeEngage and provide clients with retail needs and wantsWork with other associates to make daily sales quotas

• Served as assistant to Marketing manager and team• Researched competitors and current industry trends• Data entry and management• Prepared and updated marketing department work status charts• Launched internal absorb prevention program

• Served as assistant to Director of Local Wireline Services• Conducted research and gathered information about competing telecommunications companies in the greater Cincinnati area• Assisted in new product campaign for DirecTV. Reviewed and offered input for print advertisements, billboard displays as well as radio and television spots• Created a trade show display for Cincinnati Bell sales representatives. Assisted in set-up, distribution of materials, and interacting with sales representatives at the event• Attended various marketing and product strategy meetings • Created competition for employee rewards program• Administered certain tasks for the Taft High School student interns

• Served as assistant to Director of Business Marketing• Assisted in creating an integrated B2B Mass Campaign, using a key endorser, Carson Palmer of the Cincinnati Bengals, to increase awareness and greater throughput. Experiences included on-site photo shoot, radio talent selection & recording, direct mail, custom web offers by customer segment, digital boards, and print• Participated in the development of Business My Account, an online tool where B2B customers can log-on to get on-line promotions, updates on orders, bill history, payment history, reports and product usage• Assisted in kicking off update and mechanization of sales collateral, moving to a Print On Demand model in order to cut down on overprints and for sales teams to have ready access to materials needed

• Served as assistant to Advertising Director• Prepared and distributed sales material; made sales calls• Followed up and set appointment for Account Executives• Acted as liaison between the Herald’s Ad department and advertising agencies• Assisted in the execution of movie promotions for the Owens’s Group

Masters, Integrated Marketing Communications, 3.7

Activities and Societies: Alpha Phi Omega, Women's Choir, Harambee, CLOWNS, Dance Marathon, Relay for LifeM.S. Integrated Marketing.

B.A. Communications - Advertising, Advertising And Marketing

Activities and Societies: BU Dance Marathon Morale Captain, Red Cross Blood Drive, Women’s Choir, Relay for Life, Boy Scout’s Program.

High School Diploma