Manage end to end programmatic campaigns in DV360• Experience in handling Video, Display, and Trueview/Youtube campaigns• Have handled major clients/agents across the platform• Responsible for optimizing campaign pacing & performance• Work closely with the account management team to deliver effective campaign strategies• Date & Analytical – providing full analysis and reporting for campaigns• Provide actionable insights and optimization techniques to impact higher returns• Working with clients, agencies, advertisers, trading desks, and account managers to managerand provide solutions based on DV360/DBM, DCM & AdWords for campaigns• Optimal solutions and consulting for Real-Time Bidding, Programmatic Buying and helprunning campaigns across the globe• Facilitating the creation and optimization of Partner/Advertiser entities like Insertion Order,Line Items, creatives, etc.• Responsible for handling Private deals & Programmatic Guaranteed campaigns• Configuring programmatic campaigns, private deals and uploading/assigning creatives acrossthese campaigns• Setting up and monitoring Partner & Advertiser accounts• Assessing landing pages, qualitative optimization, and crawlability aspect of creatives• Optimize different performance goals as per client

Manage end to end programmatic campaigns in DV360• Experience in handling Video, Display, and Trueview/Youtube campaigns• Have handled major clients/agents across the platform• Responsible for optimizing campaign pacing & performance• Work closely with the account management team to deliver effective campaign strategies• Date & Analytical – providing full analysis and reporting for campaigns• Provide actionable insights and optimization techniques to impact higher returns• Working with clients, agencies, advertisers, trading desks, and account managers to managerand provide solutions based on DV360/DBM, DCM & AdWords for campaigns• Optimal solutions and consulting for Real-Time Bidding, Programmatic Buying and helprunning campaigns across the globe• Facilitating the creation and optimization of Partner/Advertiser entities like Insertion Order,Line Items, creatives, etc.• Responsible for handling Private deals & Programmatic Guaranteed campaigns• Configuring programmatic campaigns, private deals and uploading/assigning creatives acrossthese campaigns• Setting up and monitoring Partner & Advertiser accounts• Assessing landing pages, qualitative optimization, and crawlability aspect of creatives• Optimize different performance goals as per client

Managing multiple client digital advertising accounts including the planning, launching and optimization of each account across paid search, social and display channels, interacting directly with clients, managing the relationship and client expectations, monitoring progress of ongoing campaigns, compiling data and producing client reports. Responsibilities include growing qualified website traffic, identifying and defining digital content to support customer needs and improving marketing and reporting processes. ➢ Improved Ecommerce conversion rate by 1.5% while reducing overall spend by 35% ➢ Improved overall ROAS trend Quality score and bid strategy in best CTR for paid marketing channels.➢Cooperated with Google Account Managers and provided support for large customer strategies.➢Optimized Google Search and Display Adwords Campaigns in order to maximize account ROI.➢Researched marketing insights, created new campaigns and implemented the best optimization strategy to achieve the Client’s CTR targets based on data performance.➢Reporting SME - Daily reporting based on productivity database in cooperation with Operations Lead.

Responsible to make sure the quality of the portals received from the user by making them go through certain policies , if they meet the certain criteria's based on our policies, then we sent them online and vice versa.

Analyst - CE Global Logic Technologies Pvt. Ltd. - Google India - Hyderabad, Andhra Pradesh - October 2013 to May 2014Responsibilities : Responsible to ensure productivity and quality of the product / service for smooth running of the project. I am responsible for communicating with my client to understand their requirements keenly and ensuring best practice to reach set SLAs.