• Led marketing and communication strategies, enhancing brand presence confidently.• Managed media relations, securing top-tier print, broadcast, and online placements.• Executed campaigns aligned with organizational goals and revenue models, achieving tangible results.• Conducted research and crafted content plans, press releases, and board-level ghostwriting.• Overhauled internal comms, improved events & employer branding, and managed cross-functional teams.• Built a strong brand presence across social and digital media for the main brand and subsidiaries.• Led market research, FGD, competitor & customer analysis, to improve customer journey & operations.• Planned and executed ATL, BTL, and digital campaigns, mastering owned, earned, and paid media channels.• Maintained strong relationships with stakeholders, internal teams, regulatory bodies, and media journalists.• Managed vendors, agencies, advertisers, and external partnerships, consistently exceeding business targets.• Directed PR, CSR, and strategic initiatives, contributing to sustainable brand value.• Revamped call center operations to faster customer support and transformed it into a revenue unit.

• Developed brand strategies grounded in comprehensive market research and trend analysis.• Orchestrated outdoor marketing, print ad campaigns, company publications, and CSR activities.• Directed multiple agencies (creative, activation, media buying, PR) for collaboration and excellence.• Strategically managed budget for marketing plans & activities, optimizing resource allocation.• Handled public relations activities and cultivated key stakeholder relationships, enhancing brand reputation.• Pioneered innovative brand & sales campaigns and events, leaving a lasting impact on the brand's success.• Collaborated across cross-functional teams, branches, business wings, and subsidiary companies, contributing to a unified brand vision.• Expertly planned and executed SMS and Email marketing campaigns, while also overseeing query management.• Spearheaded customer service and relationship management initiatives with precision and care.• Assisted in product development & modification and executed comprehensive internal and external campaigns.

• Designed and executed communication strategies to uplift brand awareness & brand image.• Correlated product offerings & develop new products with business goals & content plans.• Evaluated advertising and promotion programs for alignment with public relations efforts.• Developed comprehensive short-term and long-term communication outreach plans with PR and Social Media agencies.• Managed all communication channels, fostering synergy between owned, earned, and paid media.• Cultivated relationships with clients, government officials, and media for effective communication and brand recognition.• Led internal and external brand campaigns and employee initiatives, driving brand growth and loyalty.• Engaged in HNW customer acquisition, retention strategies, and CRM initiatives.• Managed vendors, activations, fairs, and events, ensuring seamless execution.• Managed CSR initiatives to align with company goals and regulatory compliance.

• Pioneered and executed visionary brand strategies and 360-degree marketing campaigns for Evaly, Efood, Ebazar, Ekhata, and Ejobs, establishing them as industry leaders.• Expertly managed all aspects of communication and Brand Ambassador initiatives, safeguarding and enhancing brand reputations.• Crafted and flawlessly executed comprehensive ATL and BTL media plans, ensuring unparalleled brand visibility, with hands-on daily coordination with media monitoring agencies.• Adeptly coordinated with both retainer agencies and project-based agencies, overseeing campaigns, AV production, and activations with exceptional precision.• Demonstrated exceptional skill in community engagement and the strategic management of social media influencers.• Utilized market insights to drive data-driven communication strategies, delivering precise and impactful campaigns.• Showcased a flair for developing compelling PR articles, meticulously planning content, and crafting captivating copy and scripts.• Stayed ahead of the curve by expertly monitoring competitor e-commerce businesses, leading to innovative campaign plans that outshone the competition.• Kept a vigilant eye on market trends and played a pivotal role in supporting web and app development, contributing to the brand's enduring success.

• Spearheaded the creation of a robust Brand and communication Strategy, setting the stage for a powerful brand presence.• Crafted, executed, and meticulously evaluated Digital Media Campaigns, ensuring maximum impact and engagement.• Pioneered outdoor brand activation and offline campaigns, leaving an indelible mark on target audiences.• Expertly managed and assessed partner agencies, stakeholders, and vendors, guaranteeing seamless collaboration and exceptional results.• Drove financial strategy by preparing monthly and quarterly marketing budgets for various Strategic Business Units (SBUs) with precision and foresight.• Unleashed creativity through content planning, PR, and copywriting, crafting compelling narratives that resonated with the audience.• Oversaw the end-to-end process of developing promotional materials, orchestrating photoshoots, and producing captivating OVC (Online Video Content).• Fostered strategic partnerships with renowned brands, bolstering brand credibility and resonance.• Led the charge in executing regulatory communications in compliance with directives from BTRC & and other regulatory bodies.

• Orchestrated Brand and Community Engagement Strategy, ensuring a robust brand presence.• Expertly analyzed Social Media Campaigns and optimized digital media spending for peak performance.• Spearheaded diverse campaigns, from outdoor branding to digital initiatives, delivering impactful results.• Managed and assessed creative, media, and PR agencies, along with vendors, for optimal collaboration.• Crafted and executed Marketing and Branding plans, overseeing monthly and quarterly budgets.• Unleashed creativity in content planning and copywriting across various channels.• Developed holistic Marketing strategies for all Shohoz SBUs, driving comprehensive growth.• Oversaw promotional materials, photoshoots, and OVC production.• Crafted communication plans for digital and offline campaigns, ensuring consistent messaging.• Forged strategic partnerships with renowned brands, bolstering brand credibility.• Orchestrated regulatory communications as directed by BTRC, coordinating with Government Relations and Legal teams for seamless execution.

• Proficiently organized and categorized Meena Media Award 2018 submissions, enhancing the award's credibility.• Streamlined judging procedures and coordinated resources for judges, optimizing the award's efficiency.• Implemented rigorous quality assurance measures, establishing the award's reputation for fairness and impartiality.• Enhanced stakeholder engagement and satisfaction, contributing to the award's growth and prestige in the field of children's media.• Leveraged media channels to effectively promote the Meena Media Award 2018, increasing its visibility and impact in the realm of children's media.

• Actively engaged in the nuances of social media and community management, with a strong commitment to continuous learning.• Enthusiastically assisted Brand Managers in the hands-on execution of marketing campaigns, fostering a rich environment for skill development.• Proactively conducted surveys and delved into data mining to better grasp customer preferences and inform product development, driven by a thirst for knowledge and improvement.