Ashikur Rahman Email & Phone Number

Bangladesh

Dhaka, Bangladesh

• Led marketing and communication strategies, enhancing brand presence confidently.
• Managed media relations, securing top-tier print, broadcast, and online placements.
• Executed campaigns aligned with organizational goals and revenue models, achieving tangible results.
• Conducted research and crafted content plans, press releases, and board-level ghostwriting.
• Overhauled internal comms, improved events & employer branding, and managed cross-functional teams.
• Built a strong brand presence across social and digital media for the main brand and subsidiaries.

Dhaka, Bangladesh

• Developed brand strategies grounded in comprehensive market research and trend analysis.
• Orchestrated outdoor marketing, print ad campaigns, company publications, and CSR activities.
• Directed multiple agencies (creative, activation, media buying, PR) for collaboration and excellence.
• Strategically managed budget for marketing plans & activities, optimizing resource allocation.
• Handled public relations activities and cultivated key stakeholder relationships, enhancing brand reputation.
• Pioneered innovative brand & sales campaigns and events, leaving a lasting impact on the brand's success.

Dhaka, Bangladesh

• Designed and executed communication strategies to uplift brand awareness & brand image.
• Correlated product offerings & develop new products with business goals & content plans.
• Evaluated advertising and promotion programs for alignment with public relations efforts.
• Developed comprehensive short-term and long-term communication outreach plans with PR and Social Media agencies.
• Managed all communication channels, fostering synergy between owned, earned, and paid media.
• Cultivated relationships with clients, government officials, and media for effective communication and brand recognition.

Bangladesh

• Pioneered and executed visionary brand strategies and 360-degree marketing campaigns for Evaly, Efood, Ebazar, Ekhata, and Ejobs, establishing them as industry leaders.
• Expertly managed all aspects of communication and Brand Ambassador initiatives, safeguarding and enhancing brand reputations.
• Crafted and flawlessly executed comprehensive ATL and BTL media plans, ensuring unparalleled brand visibility, with hands-on daily coordination with media monitoring agencies.
• Adeptly coordinated with both retainer agencies and project-based agencies, overseeing campaigns, AV production, and activations with exceptional precision.
• Demonstrated exceptional skill in community engagement and the strategic management of social media influencers.
• Utilized market insights to drive data-driven communication strategies, delivering precise and impactful campaigns.

• Spearheaded the creation of a robust Brand and communication Strategy, setting the stage for a powerful brand presence.
• Crafted, executed, and meticulously evaluated Digital Media Campaigns, ensuring maximum impact and engagement.
• Pioneered outdoor brand activation and offline campaigns, leaving an indelible mark on target audiences.
• Expertly managed and assessed partner agencies, stakeholders, and vendors, guaranteeing seamless collaboration and exceptional results.
• Drove financial strategy by preparing monthly and quarterly marketing budgets for various Strategic Business Units (SBUs) with precision and foresight.
• Unleashed creativity through content planning, PR, and copywriting, crafting compelling narratives that resonated with the audience.

Dhaka

• Orchestrated Brand and Community Engagement Strategy, ensuring a robust brand presence.
• Expertly analyzed Social Media Campaigns and optimized digital media spending for peak performance.
• Spearheaded diverse campaigns, from outdoor branding to digital initiatives, delivering impactful results.
• Managed and assessed creative, media, and PR agencies, along with vendors, for optimal collaboration.
• Crafted and executed Marketing and Branding plans, overseeing monthly and quarterly budgets.
• Unleashed creativity in content planning and copywriting across various channels.

Dhaka, Bangladesh

• Proficiently organized and categorized Meena Media Award 2018 submissions, enhancing the award's credibility.
• Streamlined judging procedures and coordinated resources for judges, optimizing the award's efficiency.
• Implemented rigorous quality assurance measures, establishing the award's reputation for fairness and impartiality.
• Enhanced stakeholder engagement and satisfaction, contributing to the award's growth and prestige in the field of children's media.
• Leveraged media channels to effectively promote the Meena Media Award 2018, increasing its visibility and impact in the realm of children's media.

Dhaka

• Actively engaged in the nuances of social media and community management, with a strong commitment to continuous learning.
• Enthusiastically assisted Brand Managers in the hands-on execution of marketing campaigns, fostering a rich environment for skill development.
• Proactively conducted surveys and delved into data mining to better grasp customer preferences and inform product development, driven by a thirst for knowledge and improvement.

Master Of Business Administration - Mba, Marketing

Csca, Logistics, Materials, And Supply Chain Management, 81%

Bachelor Of Business Administration (Bba), Marketing & Human Resource Management

Activities and Societies: 1. Joint-secretary (Promotions & PR) (2017) NSU International Business Club. 2. Sub-executive (Design &.

Higher Secondary Certificate, Business Studies, 5.00

Secondary School Certificate, Business Studies, 5.00

General