Mohammad Asif Email & Phone Number

Sahibzada Ajit Singh Nagar, Pb, In

Chandigarh Area, India

Product Management:•Focused the entire lifecycle of Fiber-to-the-Home (FTTH) services, aligning product strategies with market demands, resulting in elevated customer satisfaction and sustained growth.•Strategically managed enterprise products, including ILL, PRI, and Solution Architecture for Data & Voice solutions, delivering tailored solutions for diverse carriers and enterprises.Business Operations & P&L Oversight:•Manage P&L with annual revenue exceeding INR 60cr, employing advanced analytics for budgeting, forecasting, and resource allocation to optimize financial performance.•Drive market segmentation strategies targeting SMEs, SoHo, Large Corporates, etc., in Himachal, Haryana, and Punjab Circle to enhance market share and profitability.Strategic Partnerships:•Established and developed impactful partnerships with OTT service providers, leveraging these relationships to negotiate and implement innovative bundled service agreements for FTTH customers.•Led presales efforts, integrating Systems Integrator products like WhatsApp Business API, Bulk SMS, OBD, Cloud Telephony, Call Center Solutions, and Security Solutions, boosting market expansion and client satisfaction.

Haryana, India

-Heading Mobile Data and Value Added Services (VAS) portfolio and responsible for overall P/L of the vertical for Haryana Circle. -Acquisition of Data packs through support to the sales team, monitoring at Zonal level to Retailer level, contests, OTFs on special products, appropriate communication in the market & segmented promotion activities to the Data Enabled Handset Non user Base.-Ideate & implement new innovative concepts/ products/ initiatives/ schemes/ pricing in order to increase adoption, loyalty, customer satisfaction with an aim to enhance penetration, usage and thus increase revenue through customer life cycle management.-Launched new Data Recharge like Night & Day data packs, Speed throttling packs, accumulation packs, Social Network packs & Time based packs.-Analyzing big Data of usage generated by products/ services to design models for driving revenue while focusing on micro-segmentation, baby care, churn win back, churn reduction, upgrade and non-users adoption programs.-Design and deploy ‘Go-To-Market’ strategies and effective use of various communication and promotion tools for mobile Data and VAS products with optimum mix of various ATL and BTL resources.-Making distributor/retailer/DSE schemes in order to achieve desired targets.-Smooth and streamlined deployment of new product initiatives at all customer touch points and communication elements like product brief, product training to appropriate channel.-Managing VAS vendors & Content Providers to plan new innovative products as well as the promotion planning to enhance revenue and penetration.-Identify market requirements, Competition Benchmarking, Define product vision, and Co-ordinate product launches.

Noida Area, India

-Planning & implementing new promotional offers and retention to increase revenue of VAS product. -Responsible for New product roll out, Acquisition, Trade scheme management, Revenue planning, CLM- Usage & Retention & Campaign management for mobility. -Launched new Data Recharge like Night & Day data packs, Speed throttling packs, accumulation packs, Social Network packs & Time based packs-Increasing the effective participation of Retail/Distribution channels for VAS promotion by introducing new schemes/methods according to the market/customer trends/needs.-Coordination with content partners, vendors, other circle VAS leads & Technical team for synergetic business operations.

New Delhi, Delhi, India

-Co-ordination with cross functional team to launch new services and their promotions. -Responsible for acquisitions campaigns to increase VAS penetration as well as the VAS ARPU. -Coordinate with all Content Partners (2nd party / 3rd Party etc.). To upload / supply data to them regularly-Segmentation of subscriber basis for Retention & Usage pattern to increased VAS penetration.

New Delhi, Delhi, India

-Responsible for Sales of Mobile and E recharge products into South Delhi Cluster.-Handling Customer verification team for Delhi & NCR location

Master Of Business Administration - Mba, Sales And Marketing Operations

Bachelor Of Arts - Ba