• Conducting thorough market research to identify trends, customer needs, and competitive landscapes.• Creating effective marketing and sales strategies to promote merchant services and achieve revenue targets.• Generating high-quality leads through various channels, such as digital marketing, networking, and partnerships.• Building and nurturing relationships with clients, understanding their needs and ensuring their satisfaction.• Overseeing marketing campaigns, both online and offline, to promote merchant services effectively.• Utilizing data analytics to track the performance of marketing and sales efforts and make data-driven decisions.• Ensuring all marketing and sales activities comply with relevant regulations and industry standards.• Collaborating with cross-functional teams to drive revenue growth and meet or exceed sales targets.#merchantservices # PaymentProcessing # PaymentSecurity # PaymentGateway #Cardpayment #paymentsolution #payfac #paymentfacilitator

• Managing the digital media activity of the PRAN-RFL Group. • Maintaining overall communication and negotiation with national and international partners like Google, Facebook, local and international Ad Networks, different portals, and agencies.• Successfully made the first-ever META JBP for a direct client in the Bangladesh market which ensures a 1.5% cash rebate.• Made the First ever Google JBP & deal for a direct client in the Bangladesh market for 3 consecutive years which ensures 2-3% cash rebate in different years. Only an exceptional deal in South Asia. • Working with brand teams, and other agencies to deliver media and social campaigns across multiple geographies (MENA/UK/US/Asia) with proven conversion rates across all stages of the sales funnel.• Adopts an insight-driven customer-centric approach to increase profitability, brand exposure andefficiency through continuously optimizing campaign performance and evolving digital strategy.• Experienced in stakeholder management in complex matrix environments. Works closely with allstakeholders including client services, creative and digital teams, as well as a brand team acrossdifferent time zones including product, brand, content, data science, and technical teams to drivegrowth and increase lead while managing external relationships with partners and agencies.• Working on strategic decision-making to drive ROI-based media buying activities. • Coordinating training for the digital media team, brand team, and top management to develop the digital marketing ecosystem of the company.• Supervising overall planning and client servicing team of digital media.• Managing cross-functional activities between different divisions, stakeholders, and interest groups.• Major Brands include #visionelectronics #mrnoodles #tastytreat #mithai #Alltime #Rflhouseware #propertylift #pranfrooto #pranup #pranlacchi #pranpotata #pranlitchi #pranuht #italianomelamine #rainbowpaints #refalfurniture #bestbuy #dailyshopoing

• Planning and managing the operation of “Jagolive” a VOD (Video on Demand) platform which is going to be launched soon. Supervising the content planning, sourcing, launching, and promotion of the platform which is currently on The YouTube Platform known as Jago Entertainment. • Do research on ongoing content demand and dealing with prospective vendors/Directors/Production House to source the content for Jagolive and Jago Entertainment.• Supervising the Online Video Commercial part of the group.• Establish and maintain the relationship with local & international partners for all the digital products of PRAN-RFL Group. • looking after the digital products operation of the digital marketing team of PRAN-RFL Group. • Supervised the Development and design of the Ad Network “ONZ”. An Ad serving platform of PRAN-RFL Group#ottplatform #vodplatform #adnetwork #digitalmarketing #googlesads #facebookads #dsp #contentbranding #contentmarketing #socialstrategy #digitalstrategy #digitaltransformation #digitization #digitalecosystem #mediabuy #mediaplanning

•Initiate the Organization•Direct and Monitor the Activities•Develop and Implement operational policies•Design, Develop and Implement Projects•Organized University Based “Community Branding Competition 2013” – Explore and Promote Heritage Product of Bangladesh, Patronized by Industry Minister, Government of Bangladesh, SME Foundation and Bangladesh Tourism Board.

•Initiate the Organization•Direct and Monitor the Activities•Develop and Implement operational policies•Design, Develop and Implement Projects•Organized University Based “Community Branding Competition 2013” – Explore and Promote Heritage Product of Bangladesh, Patronized by Industry Minister, Government of Bangladesh, SME Foundation and Bangladesh Tourism Board.

• Establish and maintain the relationship with Local and International partners & clients. • I was responsible for dealing with the country's top-tier client, which brings the maximum revenue for ntvbd.com. Significant clients include PRAN-RFL Group, Group M & their clients like Grameenphone, Unilever, Nestle, bkash and others• Sale Display, Video, and Rich Media Ads • Sale online advertising packages such as CPM, CPC, CPA, Web Ad targeting, Sponsorship Sales, etc. • Develop partners for monetization i.e. Google, Local & International Ad Networks • Regular visit and follow-up with existing / potential clients• Perform necessary tasks to resolve customer complaints• Identify common sales roadblocks and feeding back client requirements into the product development process• Monitoring, review and report on all sales activities

•Preparing a new business case aligning with telecom partners like Grameenphone, Banglalink, Robi and Taletalk. •Manage and ensure execution of the current service•Analyzing the business cases for any new project, and set assumptions based on historical data and market intelligence.•Making marketing plan for the new business cases.

•Distribution management by ensuring product availability to maximum POS within the distribution area.•Ensure Trade marketing execution of the territory•Target management by achieving monthly primary, secondary & tertiary sales of given Territory through different channels.•SME management by exploring SME, PCO product potentials and generate sales by capitalizing the opportunity.•Customer Care Point Management by monitoring & supporting CCP based sales & customer service activities within the distribution area.•POS Management by visiting markets at least 4 days in every week & identifies gaps & potential with immediate measure to cater gaps.

• Moderate 100+ Focused Group Discussion FGDs in different fields (Market Research) •100+ In-depth Interview: Different fields & levels •First-cut Analysis, Data Sorting, and Reporting •Studies (Telecommunication, International Banks, FMCG, Agricultural Companies) •Consumer Perception, Advertisement Concept Testing, Advertisement Evaluation, Consumer Lifestyle, Brand Valuation, and Repositioning, Product Designing, Product Benefits and Shortcomings, Product Competitiveness, Mobile Commerce (Mobile Baking, Money Transfer and Electronic Wallet) Customer Satisfaction, Value Chain (Supply Chain Management) and •Others Studies (Government and International Organizations) •Privatization Strategies and Impact (Interviewed High Government policymakers and officials of Secretaries)