Oversees execution and ongoing management of strategic affinity relationships across multiple industries serving union members, covering insurance, travel, retail & consumer goods. Additionally, oversees management of cross-functional partnership marketing initiatives with organizations including The Hartford, Priceline, Pet's Best, MetLife, Avis Budget Group, Collette, Hertz, Teleflora, TrueCar & Enterprise Holdings. Responsible for setting marketing strategy and delivering on revenue and engagement targets that drive profitable ROI and are centered around delivering outstanding products and services to the union members Union Plus supports.

Oversaw execution and ongoing management of strategic relationships across multiple industries, including publishing, retail, sports content & digital platforms including managing term negotiations that drive partner commitment & performanceManaged implementation and growth of new affiliate program that lead trial activation performance in year 1Strategic management of cross-functional brand partnership initiatives across SiriusXM and Pandora brands for partners including Kellogg, Hershey, BET, ESPN & NASCAR driving brand impressions in the multi-millions. Responsible for setting marketing strategy and delivering on listener & subscriber metrics for CE and other device partners like Google, Apple, Amazon, Roku, Life Time Fitness, Best Buy and more.

Oversaw business development, contract negotiation & execution for enterprise relationships across multiple industries, including insurance, roadside assistance, auto maintenance, driver education & data monetizationManaged launch of largest dealer distribution expansion, including coordination of internal and external cross-functional teams in product, marketing, operations, engineering, sales and legal to launch in a compressed timelineStrategic management of existing and potential enterprise relationships in the connected vehicle space to grow our data as a service product

Identify, build, manage and maintain affinity & marketing B2B relationships with direct impact to bottom line revenue and subscriptions. Build business cases and master agreements, garner both internal and external buy-in from all stakeholders, including executive level teams. Direct all points of partner program implementations plus campaign builds and launches from concept through back-end analysis of program ROI and on/offline marketing campaign performance.

Oversaw, managed and maintained relationships and P&L responsibilities with select telecom (Verizon), retail (BP) and membership groups (AARP) in the roadside assistance space.

Senior Program Manager for the AARP Roadside Assistance from Allstate program and the AARP Legal Services Network as provided by Allstate as well as other provider products and services, including but not limited to Disney and it's affiliates, MedjetAssist and Park Ride Fly.

Producer and Content Editor, Web BroadcastingOnline Knowledge Sharing Portal TrainereNewsletter Editor