Our approach involves working with you to determine the right marketing solutions for your ministry based on where you are today and where you want to go in the future. First, we conduct extensive audits/research in order to make strategy and infrastructure decisions which are based on the current state rather than in an ideal state that has no basis in reality. Based on our research, we work with you to construct a holistic marketing plan which your organization needs to implement to achieve the most impactful outcomes. This includes strategies and technologies which are always combined with the tools to properly track success or failure. We then craft comprehensive implementation roadmaps which focus on leveraging/maximizing existing resources (human, technology, channels, etc.), reducing disruption, and gaining buy-in from all relevant parties (executives to board members to individual contributors).Finally, we implement on those strategies, whether by outsourcing the day-to-day effort First Day Marketing’s rock star staff of professional marketers, by your prepared and equipped marketing team, or a hybrid of the two.

Lead the marketing and communications team for a global non-profit with offices in 13 countries worldwide.Serve as the global marketing leader within the organization with a focus on driving growth in content marketing, product marketing, social marketing, digital distribution, and donor development. Serve as the leader in driving digital content transformation at the HQ and regional levels. Preparing the organization for content consumption changes.Develop and implement global distributed marketing strategies with a focus on digital transformation and branding, with the flexibility to allow for contextualization/cultural preferences.Work with the global media department in order to create brand unity, channel specific content, and feedback loops, in order to maximize their effort’s impact.Led the organization on a complete global rebranding and website rebuild resulting in brand cohesion within headquarters and across the different regional offices. Marketing efforts and improvements include: > Developed and executed a complete marketing organizational restructure resulting in more than a doubling of on time deliverables. > Initiated departmental level goal setting and campaign development utilizing quarterly meetings with a focus on business outcomes rather than tactics. > Website strategy (SEO, UX, content, etc.) improvements doubling visitors from 2 million visitors a year to 4 million in 18 months. New UX changes saw a reduction to bounce rate by over 15%, and an increase in page views per visit and time on site by over 10%. > Initiated multi-channel social strategy improvements increasing engagement to 100 million users a year across all our social channels, tripling the number from 2018. > Worked closely to integrate donor development into our content strategy with a direct result of increasing small and medium giving by more than 60% and overall giving by more than 50%.

Responsible for managing the internal market campaigns team and external marketing agencies for the North American Mission Board.Oversaw marketing managers who serve as client managers and marketing strategists for all internal and external business units.Directed all digital marketing initiatives to include inbound marketing, content marketing, social marketing and search marketing.Determined new marketing and lead generation strategies to help increase pipeline, brand engagement and donations.Personally oversaw and managed all large-scale marketing projects to include new website projects and new marketing infrastructure implementation.

Head of digital marketing at BPS (now a part of Change Healthcare), a business unit of McKesson (Fortune 15 company) who provided revenue cycle management, medical billing, and health IT solutions for single doctor independent practices all the way up to multi-hospital healthcare systems. I oversaw and managed the teams responsible for onsite and offsite SEO, SEM, content marketing, social marketing, web analytics, as well as locating/auditing online advertising and lead generation sources.I was also responsible for managing the development of all digital marketing assets to include website development, web applications, and video creative (demos, explainers, etc.) Most notably, I was the project lead for the creation of the BPS website.Received the "Best in Digital Marketing" award for 2014 (McKesson wide).

Managed the day-to-day operations of the premier villa vacation rental property company for Providenciales in the Turks and Caicos.Helped convert the office to a paperless workplace, instituting new software solutions to streamline the sales and booking process. Instituted auditing practices to help improve and simplify accounts receivable and owner settlements.I was the website administrator/online marketing manager for http://tcvillas.com. I did all the coding (HTML, PHP, and CSS), analytics monitoring, website maintenance, SEO, and updating. I was also responsible for allocating and distributing the entire online advertising budget. This included Adwords, Ad Center, and various third-party advertisers (VRBO, Trip Advisor, etc.) With close monitoring of PPC and analytics, as well as conversion monitoring, I have helped a 40-year-old company see a 40% rise in sales during the 2011 year and an increase of another 25% in 2012, with only a 15% increase in advertising spending compared to 2010. I also started a very successful social networking initiative with Facebook and Pinterest.

- While performing my duties as a line scout, I was a member of a raid team, a machine gunner, a dismount, and driver. I conducted daily patrols, set up traffic control points, performed raids, PSD operations, security missions, as well as human aid missions.- I was chosen to be embedded with the Iraqi security forces to train them in all manners of warfare, all the while leading them on daily patrols and raids.- The last year of service (3 months of it while in Iraq) I was Non-Commissioned Officer in Charge of Troop Operations:>Guided air assets (Apache and Kiowa attack helicopters, as well as fixed wing fighter jets) to provide support and cover for ground forces. >Maintained communication between the line units, the Commander, and Squadron Headquarters. >Reported explosives (I.E.D.) and weapons caches, Significant Action Reports, and location of personnel to Squadron and S-2 (military intelligence). -While NCOIC of Operations State-side, I was in charge of a section of men who were responsible for assisting Soldiers with pay issues, promotion packets, and schools packets, all the while acting as an intermediary between the Troop and Squadron/Brigade S1 (Human Resources). Extensive use of MS Office with a high level of proficiency in Word, Excel, Power Point, and Outlook.

Responsible for proper recording and reporting to corporate, all expenditures to include labor cost, supply cost, and restaurant costs.Daily bookkeeping and banking responsibilities.Created monthly and quarterly budgets.In charge of the restaurant’s H/R

Developed websites and other digital assets for small and medium sized businesses.