Azim Hossain Email & Phone Number

Dhaka, Bd

Bangladesh

"Education is the backbone of a nation" is a popular saying that highlights the vital role of education in the development and progress of a society.Today I enrolled to this amazing school, learning from a bunch of talented people, sharing my experience to build a better nation, everyday!

Bangladesh

It is technology and its utilization will makes the difference to progress.I have joined here to lead and learn the best utilization of technology and infrastructure.

Bangladesh

Build, plan and implement the overall digital marketing strategy.Manage the strategy and train the rest of the team to ensure smooth execution.Stay up to date with the latest technology and best practices.Measure ROI and KPIs.Track SEO and Google Analytics data an make complex analysis. Organize and lead digital marketing team.Research competition, investigate benchmarks and provide suggestions for improvement.

Dhaka, Bangladesh

Othoba.com is the e-commerce business of PRAN RFL Group. PRAN RFL Group is the largest business conglomerate of Bangladesh. It has over 40,000 SKU under 5000 different categories.December 2017, I was awarded the responsibility to lead the team, drive the business alone with my other responsibility to lead the Digital Media team (OnZsolutions).Below are few initiates to uplift the situation of Otboba.comTech Initiatives:Upgrade the system, which results drop website bounce rate 40% MOM, increase session timing to 2.5 min to 6.0 min per user. Increase page view from 1.2 to 2.5 per user. Increase concurrent user from 1500 to 5000 in a peak timing.Drove 80% revenue growth and 50% traffic growth YOY.Marketing Initiatives:Initiate strategic marketing approach to gain both short term hype and long trem brand loyalty of the consumers. Drive proper IMC to ensure singular brand identity of othoba.com.Synchonarizing all communication messages and drives a synergic approach. Used a/b and multivariate testing to drive 25% improvement in site conversion. Improved user engagement through detailed analytics and user testing.Grew branded and non-branded organic traffic 80% through site optimization and PR/link-building campaigns.Manage SEO strategy and campaigns to grow user base and improve brand awareness.Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Increased referral traffic by 75% and increased new visitor traffic by 25%.Vendor Management:Built relationships with vendors to manage all ecommerce technology partners. Set regular meeting with the merchants to align with our business goal and maintain smooth communication.Payment getaway integration:Integrated all payment getaways to ensure a hassle free service to the consumer as they can pay from any payment system. Major projects are city bank, EBL an bKash integrations.

Dhaka, Bangladesh

As the Head of Digital Media, I actually drive the entire brands presence into the digital ecosystem to ensure brand growth in terms of numbers and consumers TOM share for both local and abroad (specially in Africa, Australia, India, UAE, Malyasia, USA, Nepal etc).Ensuring Social Media promotion of all brands of PRAN RFL Group to drive brand awareness, consideration, and preference.Drives the creation and execution of the company brand strategy, and leads advertising creative development and media planning across digital channels. Proactively evolves campaign elements across emerging mediums to optimize effectiveness. Impacts business results through brand metrics and social media effectiveness.Determines how to best reach and share information across social media platforms, using both paid and earned media.Key Roles:1. Develop and execute brand strategies to drive increased awareness of and engagement with brands to increase the likelihood that our customers will recommend us and that prospective customers will make a bond for a longer period.2. Maintain alignment with overall brand positioning and consumer product positioning throughout creative executions in the digital space.3. Lead the interface with consumer, general business, and national companies to ensure synergy of digital messaging and best spend of digital advertising dollars for company-wide ROI.4. Lead the interface with digital advertising agencies, ensuring alignment across all efforts for branding and messaging and performance improvement of the creative to drive brand preference and sales.5. Maintain a good PR with all local and international medias to get the best deal.6. Maintain all digital property of PRAN RFL Group.7. Looking after all brand building activities of emerging e commerce sites of PRAN RFL Group.8. Negotiate and resolve any kind of digital war of PRAN RFL Group.

Pran Rfl Center, 105 Middle Badda, Dhaka

Major Responsibilities:  Research consumer markets, monitoring marketing trends and identifying potential areas in which to invest, based upon consumer needs and spending habits. Looking at the pricing of products and analyzing the potential profitability. Generating names for new and existing products, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery. Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers. Checking marketing copy. Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines. Co-ordinate the launch program to external customers as well as employees. Initiating different sales force management program to achiever both short term and long term sales target.Brand Portfolio: Category - Snacks (Jhal Muri, Potato Cracker, Krako, Dal, Chanachur etc).Category -Culinary (Aromatic Rice, Spice, Sauce and Ketchup, Pickle, Jelly etc).

Bdbl Bhaban, Karwanbazar, Dhaka

Solar Soft Limited is a software firm. Expert in creating different school management software products, marketplace of all local tenders and creating a platform to accumulate all education information to serve the need of undergrad and grade level. As a business development executive, my key role is to identify potential customer of those products, sell and maintain a good relationships.Besides maintain varsityadmission.com now named as eduicon.com as the top education based news portal and provide updated information regarding scholarship (local or international), foreign visa and current information of all local universities and higher studies institutions.

Master Of Business Administration (Mba), Marketing, A (3.87 Out Of 4)

Activities and Societies: Inter University Table Tennis Tournament. Active member of NUB environment clubI was an active member of NUB.

Mcfm, Business, Management, Marketing, And Related Support Services, Passes

Activities and Societies: I took classes in Undergrad and Graduation Courses at IBA. Courses include: 1. Sales and Sales Force Management..

Hsc, Science

Activities and Societies: Sports TeamInvolved in college cricket team, table tennis team.