Mia B.

Mia B. Email and Phone Number

Chief Executive Officer @ Novvl
New York, NY, US
Mia B.'s Location
New York, New York, United States, United States
Mia B.'s Contact Details
About Mia B.

At U.S. Bank, my focus as Senior Vice President, Digital Product Manager centers on revolutionizing our Corporate & Commercial client segment's digital landscape. This role has harnessed my competencies in strategic vision and digital innovation, resulting in heightened customer satisfaction, increased efficiency, and revenue growth. The teams I lead successfully launch innovative digital solutions that significantly expand DIY user capabilities and adoption.My journey has been marked by a commitment to innovation and growth, leveraging user research, market analysis, and Agile methodologies. I cultivate cross-functional collaboration, manage teams across UX/CX, software development, and master data management to deliver exceptional, compliant digital experiences. The Legends of Possible Award I received in 2023 is a testament to my achievements in delivering company-wide results that embody our institution's core values.

Mia B.'s Current Company Details
Novvl

Novvl

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Chief Executive Officer
New York, NY, US
Mia B. Work Experience Details
  • Novvl
    Chief Executive Officer
    Novvl
    New York, Ny, Us
  • U.S. Bank
    Svp Principal Digital Product Manager
    U.S. Bank Nov 2020 - Present
    Minneapolis, Mn, Us
    📲 Leading the digital product strategy for the Corporate & Commercial client segment, resulting in an increase in customer satisfaction and a boost in mobile app engagement.✔️ Owned the product roadmap, driving innovation and growth through user research, market analysis, and Agile methodologies.✔️ Managing cross-functional teams (UX/CX, Engineering, Data) to deliver exceptional digital experiences and achieve key business objectives.✔️ Spearheaded the launch of self-service digital product models, expanding service capabilities and user adoption.✔️ Collaborating cross functionally and lead teams in managing product enhancements of existing capabilities, while driving discovery and delivery of new, self-service digital product models and experiences.
  • Pwc
    Senior Business Application Consulting Manager
    Pwc Feb 2020 - Nov 2020
    Gb
    ✔️ Influential leader in creating and maintaining long term partnerships with large financial, healthcare, and retail clientele ✔️ Directed consultative teams in professional services and implementation of cloud-based solutions ✔️ Evaluated complex business challenges to define mobile and web integrations that improved customer outcomes averaging 80% CSAT score ✔️ Data quality and infrastructure improvements delivered +40% productivity, +15% CTR, and activation velocity✔️ Enabled client success by exceeding business goals with strategies that streamlined their experiences and go to market approach✔️ Maximized resources, time, and approach to ensure client growth and profitability with the implementation of cloud-based solutions
  • Atrium Health
    Sr Digital Marketing Manager
    Atrium Health Nov 2018 - Oct 2019
    Charlotte, North Carolina, Us
    ✔️ Digital leader for Atrium Health, the fifth-largest nonprofit health system in the United States. ✔️ ✔️ Dedicated to the Primary Care service line, develop and execute strategic plans that leverage digital solutions to support business goals such as adoption of products, appointments, visits, and quality healthcare for all. ✔️ Consistent collaboration with internal teams and executive providers within Integrated Marketing, Marketing Analytics, Corporate Communications, and Web Development to identify overall business goals and strategy.✔️ Analyzed audience needs and hone in on opportunities within defined markets to deliver healthcare options through the right digital channels.
  • Lowe'S Companies, Inc.
    Sr Digital Brand Manager
    Lowe'S Companies, Inc. Dec 2017 - Nov 2018
    Mooresville, Nc, Us
    ✔️ Developed digital merchandising strategies for Lowes, the second-largest hardware retailer in the U.S and Fortune 50 company✔️ Proven success with driving brand recognition, reputation management, e-commerce sales and conversion✔️ Promoted key products/brands through digital tactics such as placement, email, search engine optimization, social media marketing, display, and mobile advertising✔️ Delivered +22% week over week online revenue growth for Owens Corning, a Fortune 500 company on Lowes.com✔️ Managed teams in sales, UX design, and in-store merchandising to deliver online strategies for revenue growth✔️ Leveraged data analytcs and metrics reporting to inform to recommend actions to improve campaign performance (KPIs)✔️ Identify online marketing and buying trends to optimize online marketing spend and strategy✔️ Streamlined journeys and workflows to increase efficiency, optimize product strategy, and increase brand SKUs on Lowes.com
  • Nye Lubricants
    Head Of Marketing
    Nye Lubricants Aug 2015 - Sep 2017
    Fairhaven, Ma, Us
    ✔️ Developed Nye Lubricants, Inc. marketing strategy in delivering robust online and offline tactics✔️ Led comprehensive marketing team in campaign delivery that effectively increased market share of Nye products and services nationally and internationally (Europe and Asia)✔️ Produced corporate videos that conveyed complex subjects in manufacturing✔️ Managed annual business plans and marketing budget to drive business results
  • Vup Media
    Director Of Digital Product & Media
    Vup Media Feb 2011 - Aug 2015
    Greenville, Rhode Island, Us
    ✔️ Executive business development leader for the all inclusive digital media production and advertising agency, specializing in crafting corporate identities through digital strategy, media creation, placement, and custom product application development✔️ Led designs, creative, and strategy to deliver custom applicatons that bridge communication gaps on a global scale✔️ Delivered client business outcomes through consistent brand integrity, digital strategy, and execution online, in print, and through interactive platform solutions✔️ Managed Global business clients in food & beverage, manufacturing, and automotive industries✔️ Accountable for millions dollar media budgets to drive new business growth through television, radio, and online paid media placement
  • Rhode Island Department Of Health
    Marketing Consultant For Center Of Public Health Communications
    Rhode Island Department Of Health Dec 2010 - Feb 2011
    Providence, Ri, Us
    ✔️ Communications advisor for the Rhode Island Department of Health, creating campaign strategies for the Tobacco Control Program, Pertussis Vaccination Awareness, and the Women, Infants and Children (WIC) Program✔️ Performed statistical research with the Center for Disease Control (CDC)✔️ Created department presentation materials, community volume and health research reports, and advertising campaign pitch decks
  • Circles North America
    Customer Experience Manager
    Circles North America Jan 2010 - Jul 2010
    Waltham, Massachusetts, Us
    ✔️ Trained under Adult Learning Theory in order to provide concierge services for a high-end clientele. Utilized the software programs CCS and Knowledge Management to execute all record keeping responsibilities. ✔️ Interacted with clientele over the telephone on an ongoing basis to increase brand loyalty by executing purchases on behalf of the member; saving customers time and effort. Tailored every request to each client to ensure a positive experience with each call was a specialty. ✔️ Performed market research for the most appropriate solution in a timely manner. Remained knowledgeable at all times on promotional elements available only to Circles clientele, such as best choice offers, monetary savings on purchases, and enhanced access to luxurious activities.
  • Related Companies
    Asset Management Analyst
    Related Companies Jun 2009 - Jan 2010
    New York, Ny, Us
    ✔️ Worked closely with the Portfolio Management team to contribute to standard contract reporting, budget variance reports, and site inspection reports✔️ Led periodic inspections of all assets in sub-portfolio with particular attention to any troubled assets✔️ Identified and escalated significant issues to the Lead Asset Manager and the Portfolio Management team✔️ Supported leasing agents with resident and prospect client communication, facilitated guided tours, and managed reconciliation of multi-location availability reporting✔️ Direct support of Property Manager to address resident concerns, organized and managed the Annual Food Drive with the Greater Boston Food Bank✔️ Maintained progress reporting, resident payment reconciliation, and agent sales forecast and performance
  • Boston Bayside Properties
    Marketing Specialist
    Boston Bayside Properties Jan 2009 - Jun 2009
    Boston, Massachusetts, Us
  • Tabor Academy
    Assistant Program Director
    Tabor Academy Jun 2005 - Aug 2007
    Marion, Ma, Us
    ✔️ Managed summer program by interviewing and hiring employees (instructors, head and assistant counselors, and academic teachers)✔️ Maintained director's out-of-state and local recruiting schedule with colleges and Universities, interacting with current and prospective clients / staff, ✔️ Designed summer program schedule for employee work days and camp programs including sports and academic options✔️ Developed and maintained student/staff database incorporating a task-free mailing system and organized document management ✔️ Supervised 200 overnight campers between the ages of 9 - 14, designed activity schedule, implemented programs, and provides leadership and mentorship✔️ Implemented desired lesson plans, providing constructive discipline when necessary, overseeing counselors who assisted with activities

Mia B. Skills

Social Media Public Relations Email Marketing Video Event Planning Social Media Marketing Event Management Television Media Relations Press Releases Facebook Outlook Editing Marketing Communications Strategic Communications Integrated Marketing Corporate Communications Advertising Video Production Publicity Leadership Media Planning Marketing Newsletters Trade Shows Copywriting Social Networking Marketing Strategy Digital Media Online Advertising Communication Digital Marketing Brand Development Creative Direction New Media Interviews Online Marketing Interviewing

Mia B. Education Details

  • Umass Boston
    Umass Boston
    Marketing
  • George Mason University
    George Mason University

Frequently Asked Questions about Mia B.

What company does Mia B. work for?

Mia B. works for Novvl

What is Mia B.'s role at the current company?

Mia B.'s current role is Chief Executive Officer.

What is Mia B.'s email address?

Mia B.'s email address is m.****@****wes.com

What schools did Mia B. attend?

Mia B. attended Umass Boston, George Mason University.

What skills is Mia B. known for?

Mia B. has skills like Social Media, Public Relations, Email Marketing, Video, Event Planning, Social Media Marketing, Event Management, Television, Media Relations, Press Releases, Facebook, Outlook.

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