Mitch Brandow stands at the intersection of digital innovation and business growth, embodying over two decades of expertise in harnessing the transformative power of digital marketing to elevate brands and drive sales performance. His career is a blend of deep agency experience—spanning global giants like Omnicom, McCann, and Publicis—and pivotal client-side roles at industry leaders such as Sony and BISSELL. Mitch’s unique career trajectory, coupled with his entrepreneurial spirit, has consistently positioned him as a catalyst for growth, particularly in dynamic entrepreneurial environments.As the current Chief Marketing Officer of Comfort Research, a private company specializing in casual indoor and patio furniture, Mitch directs the marketing vision for the company’s flagship brand, Big Joe. Under his leadership, Comfort Research has not only helped to strengthen its presence in major retail channels, but has also expanded its direct-to-consumer reach, ensuring the brand’s products—from premium pool floats to stylish casual furniture—are desirable household essentials.Before assuming his role at Comfort Research, Mitch served as the Vice President of Integrated Marketing at BISSELL Homecare Inc., where he played a crucial role in driving significant growth across all consumer segments. His strategic focus on accelerating the direct-to-consumer and eCommerce channels resulted in remarkable success, positioning BISSELL as a leader in the competitive homecare market.Mitch’s expertise is deeply rooted in his earlier work as Executive Vice President of Engagement Strategy and Analytics at BBDO. Here, he led digital strategy initiatives for high-profile clients such as MARS/Wrigley, Bayer, and SC Johnson, blending data-driven insights with creative execution to deliver impactful results. His entrepreneurial energy has been a constant throughout his career, having founded multiple businesses that pushed the boundaries of digital marketing and eCommerce.Mitch’s academic foundation in psychology, earned at Northwestern University, informs his nuanced understanding of consumer behavior, enabling him to craft strategies that resonate deeply with target audiences. An avid gravel and mountain bike enthusiast, Mitch embraces challenges both in his professional life and on the trails, always pushing the limits of what’s possible.